Census-designated place · Pulaski County, Arkansas

Landmark, Arkansas

Landmark is a census-designated place in Pulaski County, Arkansas, part of the Little Rock-North Little Rock-Conway, AR metro area. It has 3,948 residents. Landmark, Arkansas has a quality-of-life score of 14 out of 100 (very low), ranking #13,434 of 15,651 US cities and towns. Within Arkansas it ranks #99 of 218 cities and towns. It ranks best on primary care physicians (high), distance to an airport (low) and pharmacies (high). It ranks worst on violent crime rate (high), property crime rate (high) and rent as share of income (high).

14Very low

Quality-of-life score: #13,434 of 15,651 cities and towns
Arkansas: #99 of 218 in AR
Population: 3,948 (2020-2024)
Land area: 10 mi²
Density: 401.6 /mi²
FIPS code: 0538540

Percentile-based score (100 is the best in the country) from 75 of 80 indicators, with the default “Explorer” weights.

Open in the map

Scores by category

Each category averages its indicators' percentile scores among US cities and towns.

Safety1#15,444/15,637
Economy19#12,630/15,631
Housing57#6,474/14,977
Health6#14,708/15,609
Healthcare70#4,727/15,650
Environment5#14,635/15,453
Education5#14,793/15,649
Infrastructure41#9,291/15,650
Community24#11,874/15,651
Leisure & amenities60#6,309/15,651

Strengths · Weaknesses

Indicators where Landmark, Arkansas ranks highest and lowest among US cities and towns (score = percentile, 100 = best). Values marked “Pulaski County value” are the county’s: the source publishes no figure for this city or town, and the county holding most of its residents stands in.

Strengths

Primary care physicians · high123 /100k
93/100Arkansas 69 /100kUnited States 76 /100k2022University of Wisconsin Population Health InstitutePulaski County value
Distance to an airport · low9 mi
93/100Arkansas 46 miUnited States 33 mi2025Federal Aviation Administration · Bureau of Transportation Statistics · U.S. Census BureauPulaski County value
Pharmacies · high2.6 /10k
92/100Arkansas 2.0 /10kUnited States 1.8 /10k2025U.S. Bureau of Labor StatisticsPulaski County value
Social associations · high15.1 /10k
91/100Arkansas 11.7 /10kUnited States 9.1 /10k2023University of Wisconsin Population Health InstitutePulaski County value
Mental health care shortage · low0.0
91/100Arkansas 12.8United States 9.9Oct 2026Health Resources and Services AdministrationPulaski County value
Mental health providers · high544 /100k
91/100Arkansas 281 /100kUnited States 348 /100k2025University of Wisconsin Population Health InstitutePulaski County value

Weaknesses

Violent crime rate · high1,164 /100k
0/100Arkansas 532 /100kUnited States 328 /100k2025Federal Bureau of InvestigationPulaski County value
Property crime rate · high3,395 /100k
1/100Arkansas 1,645 /100kUnited States 1,535 /100k2025Federal Bureau of InvestigationPulaski County value
Rent as share of income · high51.0%
2/100Arkansas 27.6%United States 30.6%2020-2024U.S. Census Bureau Census table B25071At least this value: the publisher's top bracket is open-ended
Child poverty rate · high76.6%
4/100Arkansas 19.6%United States 15.5%2020-2024U.S. Census Bureau Census table B17001
Time spent in the emergency room · high245 min
4/100Arkansas 165 minUnited States 170 minOct 2024–Sep 2025Centers for Medicare & Medicaid ServicesPulaski County value
Income inequality (Gini index) · high0.587
5/100Arkansas 0.479United States 0.4832020-2024U.S. Census Bureau Census table B19083

Trends

The largest changes over about five years, next to the country's over the same periods.

PopulationRising
3,435 (2015-2019) → 3,948 (2020-2024)
+15%5 yearsCensus table B01003US 328,329,953 → 340,003,797
Child poverty rateWorsening
26.4% (2015-2019) → 76.6% (2020-2024)
+50 pts5 yearsCensus table B17001US 16.8% → 15.5%
Poverty rateWorsening
18.4% (2015-2019) → 40.8% (2020-2024)
+22 pts5 yearsCensus table B17001US 12.3% → 12.1%
Rent-burdened householdsWorsening
52.9% (2015-2019) → 74.0% (2020-2024)
+21 pts5 yearsCensus table B25070US 49.6% → 51.1%
Rent as share of incomeWorsening
30.8% (2015-2019) → 51.0% (2020-2024)
+20 pts5 yearsCensus table B25071US 29.8% → 30.6%
Unemployment rateImproving
15.7% (2015-2019) → 2.8% (2020-2024)
−13 pts5 yearsCensus table B23025US 3.7% → 4.0%

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, Landmark, Arkansas improved on 0 of 13 measures with a comparison and declined on 3. 10 moved within the margin of error and 0 barely changed.

Earlier (2015-2019)
Latest (2020-2024)
Lower standingHigher standing

Position is the place's standing among cities and towns: further right is better, whichever way the measure counts.

Improved0

No measure improved by more than its margin of error.

Declined3

Child poverty+50 points26.4% → 76.6%
Inequality+0.2140.373 → 0.587
Rent / income+20 points30.8% → 51.0%

All 13 measures

Change of every measure of Landmark, Arkansas between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Average commute time	27.2 min2015-2019	30.4 min2020-2024	+3.2 min	Within the margin of error	19%
Bachelor's degree or higher	17.3%2015-2019	14.2%2020-2024	−3.1 points	Within the margin of error	12%
Broadband subscriptions	78.7%2015-2019	83.4%2020-2024	+4.7 points	Within the margin of error	30%
Child poverty rate	26.4%2015-2019	76.6%2020-2024	+50 points	Declined	0%
Effective property tax rate	0.61%2015-2019	0.55%2020-2024	−0.1 points	Within the margin of error	28%
High school diploma or higher	93.2%2015-2019	84.0%2020-2024	−9.2 points	Within the margin of error	2%
Home price to income ratio	2.1×2015-2019	2.9×2020-2024	+0.8×	Within the margin of error	31%
Income inequality (Gini index)	0.3732015-2019	0.5872020-2024	+0.214	Declined	0%
Median household income	$49,3142015-2019	$53,7882020-2024	+9.1%	Within the margin of error	16%
Poverty rate	18.4%2015-2019	40.8%2020-2024	+22 points	Within the margin of error	0%
Public transit commuters	0.0%2015-2019	0.0%2020-2024	0 points	Within the margin of error	60%
Rent as share of income	30.8%2015-2019	51.0%2020-2024	+20 points	Declined	2%
Uninsured residents (under 65)	8.1%2015-2019	8.7%2020-2024	+0.6 points	Within the margin of error	40%

“Against peers” compares the change with the same change in the 14640 cities and towns that have the same two periods. It describes how common a change is, not why it happened.

Sources: American Community Survey 5-Year Estimates. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 15651 cities and towns that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Cities and towns like Landmark, Arkansas five years ago that improved

The places whose measures looked most like those of Landmark, Arkansas in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, Landmark, Arkansas itself moved −27.8 points in standing on average over the same 9 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

3,948 residents (±1,004)

Men
Women

80 and over†
70–79†
60–69†

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

1,376 households (±297)

Landmark, Arkansas
Arkansas share

Under $25k19%†257
$25k–50k30%†414
$50k–75k

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

1,376 households (±297)

Landmark, Arkansas
Arkansas share

Own85%1,173
Rent15%†203

No change since 2015–2019 is larger than the margin of error.

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

1,302 workers (±365)

Landmark, Arkansas
Arkansas share

Drive alone90%1,176
Carpool8.2%†107
Public transit0.0%0

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes pay by metro area, not by county or city. The metro area page lists its largest occupations and lets you look up any job.

Pay in the Little Rock-North Little Rock-Conway, AR

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

The Census Bureau publishes business counts by county, not by city, so these are the figures of Pulaski County, the county holding most of Landmark's residents.

Pulaski County has 12,185 employer establishments, 304 for every 10,000 residents (1.22× the US rate of 248; 1.32× Arkansas's), with 235,849 paid employees at an average annual pay of $60,955. The Census Bureau also counts 34,697 nonemployer businesses, mostly sole proprietors.

Establishments: 12,185; 34,697 nonemployers
Per 10,000 residents: 304; US 248 · Arkansas 229
Paid employees: 235,849
Average annual pay: $60,955; US $68,342

Employer establishments, employees, average pay and nonemployers of Pulaski County by industry, with the density per resident against the nation

Ambulatory health care services	1,234	30.8	1.48×More than typical	14,636	$86,082	2,223
Restaurants and other eating places	872	21.7	1.18×About typical	17,583	$21,467	180
Lessors of real estate	564	14.1	1.14×About typical	2,330	$54,814	3,784
Specialty trade contractors	506	12.6	0.81×About typical	7,711	$63,867	1,774
Offices of physicians	498	12.4	1.92×More than typical	5,976	$117,410	508
Legal services	463	11.5	2.15×More than typical	2,401	$82,370	459
Limited-service restaurants	407	10.1	1.26×More than typical	8,166	$19,168	75
Religious organizations	390	9.7	1.75×More than typical	3,878	$26,995	—
Full-service restaurants	360	9	1.17×About typical	8,175	$24,136	71
Offices of other health practitioners	345	8.6	1.41×More than typical	1,783	$48,476	783
Insurance agencies and brokerages	319	7.9	1.81×More than typical	2,205	$81,478	647
Construction of buildings	265	6.6	0.87×About typical	2,138	$76,435	959

Rank places for an industry Open Pulaski County

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 401,297 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contracts performed here

In FY2026, an estimated $117.4K of federal contract obligations were for work performed in Landmark, Arkansas: $29.74 per resident (US $1,994).

Obligations: $117.4K; +16% vs FY2025
Per resident: $29.74; US $1,994
Sole-source: 5.8%; US 30%
Single offer: 0.5%; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

Federal Aviation Administration$72.4K62%
Department of Veterans Affairs$45.1K38%

Top recipients

Spending by fiscal year

199.3KFY2017
211.7KFY2018
210.3KFY2019
333.1KFY2020
305.1KFY2021
324.8KFY2022
75KFY2023
163.5K

Top industries (NAICS)

Facilities support services · 5612$72.9K62%
Services to buildings and dwellings · 5617$32.8K28%
Communications equipment manufacturing · 3342$6,8915.9%
Nonresidential building construction · 2362$5,6064.8%
Plastics product manufacturing · 3261$5340.5%

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 3, 2026, loaded Oct 3, 2026.

How this is estimated

Agencies report each contract action's place of performance as a county and a ZIP code. A ZIP code's money is split among the cities it covers by the share of its land inside each (Census 2020 ZIP code tabulation areas); the part outside city limits stays with the county.

The place of performance is what the contracting agency reports, often the contractor's office rather than where the work happens.
Shares are of land, not of people or businesses: a ZIP code that is mostly rural land but has its offices in town gives the town less than it should.
ZIP codes that are not mapped areas (post office boxes, the unique ZIP codes of large federal sites and companies) stay with their county, unless one city covers nearly all of it.
Counts of actions and awards include those only partly in Landmark, Arkansas, so they do not add up across cities.

Landmark, Arkansas's figures are part of those of Pulaski County, AR ($267M in FY2026), never added to them: 0.0% of that total.

Grants and other federal assistance are counted by county here, not split among cities: Landmark is mostly in Pulaski County.

See federal money in Pulaski County

Representation in Congress

Members serving today, with their record in the current Congress (party-unity votes cast with their caucus, roll calls missed). Not a grade.

Landmark, Arkansas is split between congressional districts: each representative is shown with the share of its residents in their district (current boundaries).

House

Senate

Tom Cotton

County

A city can lie in several counties. Some indicators are published for counties only: the page marks them.

Pulaski County41100% of residents

Metro area

The metro or micro area the city belongs to.

Little Rock-North Little Rock-Conway, AR43

Other cities and towns in Pulaski County

Largest first.

Similar cities and towns

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/0538540

Scores by category

Strengths · Weaknesses

Strengths

Weaknesses

Trends