Census-designated place · Pontotoc County, Oklahoma

Latta, Oklahoma

Latta is a census-designated place in Pontotoc County, Oklahoma, part of the Ada, OK metro area. It has 1,405 residents. Latta, Oklahoma has a quality-of-life score of 42 out of 100 (moderate), ranking #9,110 of 15,651 US cities and towns. Within Oklahoma it ranks #23 of 237 cities and towns. It ranks best on mental health providers (high), social associations (high) and hospital quality rating (high). It ranks worst on job growth (low), life expectancy (low) and premature death (high).

42Moderate

Quality-of-life score: #9,110 of 15,651 cities and towns
Oklahoma: #23 of 237 in OK
Population: 1,405 (2020-2024)
Land area: 3 mi²
Density: 557.8 /mi²
FIPS code: 4041680

Percentile-based score (100 is the best in the country) from 75 of 80 indicators, with the default “Explorer” weights.

Open in the map

Scores by category

Each category averages its indicators' percentile scores among US cities and towns.

Safety35#10,222/15,637
Economy47#8,309/15,631
Housing98#302/14,977
Health19#12,570/15,609
Healthcare43#8,990/15,650
Environment19#12,569/15,453
Education57#6,782/15,649
Infrastructure74#4,104/15,650
Community30#10,883/15,651
Leisure & amenities31#10,807/15,651

Strengths · Weaknesses

Indicators where Latta, Oklahoma ranks highest and lowest among US cities and towns (score = percentile, 100 = best). Values marked “Pontotoc County value” are the county’s: the source publishes no figure for this city or town, and the county holding most of its residents stands in.

Strengths

Mental health providers · high637 /100k
94/100Oklahoma 439 /100kUnited States 348 /100k2025University of Wisconsin Population Health InstitutePontotoc County value
Social associations · high16.1 /10k
94/100Oklahoma 11.1 /10kUnited States 9.1 /10k2023University of Wisconsin Population Health InstitutePontotoc County value
Hospital quality rating · high4.5
94/100Oklahoma 3.3United States 3.2Jul 2026Centers for Medicare & Medicaid ServicesPontotoc County value
Average commute time · low16.3 min
92/100Oklahoma 22.4 minUnited States 26.4 min2020-2024U.S. Census Bureau Census table B08013
Home price to income ratio · low2.1×
90/100Oklahoma 3.1×United States 4.1×2020-2024U.S. Census Bureau Census table B25077
Rent as share of income · low23.8%
87/100Oklahoma 28.4%United States 30.6%2020-2024U.S. Census Bureau Census table B25071

Weaknesses

Job growth · low-4.1%
4/100Oklahoma 0.0%United States 0.1%2026 Q1U.S. Bureau of Labor StatisticsProvisional dataPontotoc County value
Life expectancy · low71.9 yrs
7/100Oklahoma 74.0 yrsUnited States 77.6 yrs2021-2023University of Wisconsin Population Health InstitutePontotoc County value
Premature death · high13,247 /100k
8/100Oklahoma 10,827 /100kUnited States 8,123 /100k2021-2023University of Wisconsin Population Health InstitutePontotoc County value
Voter turnout · low53.9%
9/100Oklahoma 53.8%United States 65.2%2024U.S. Election Assistance CommissionPontotoc County value
Uninsured residents (under 65) · high19.3%
9/100Oklahoma 14.4%United States 9.8%2020-2024U.S. Census Bureau Census table B27010
Firearm deaths · high21.8 /100k
11/100Oklahoma 17.6 /100kUnited States 12.1 /100k2024Centers for Disease Control and PreventionModel-based estimatePontotoc County value

Trends

The largest changes over about five years, next to the country's over the same periods.

PopulationRising
1,220 (2015-2019) → 1,405 (2020-2024)
+15%5 yearsCensus table B01003US 328,329,953 → 340,003,797
Broadband subscriptionsImproving
72.6% (2015-2019) → 94.9% (2020-2024)
+22 pts5 yearsCensus table B28002US 82.7% → 91.0%
Rent-burdened householdsWorsening
20.7% (2015-2019) → 37.2% (2020-2024)
+17 pts5 yearsCensus table B25070US 49.6% → 51.1%
Child poverty rateImproving
8.9% (2015-2019) → 3.1% (2020-2024)
−5.9 pts5 yearsCensus table B17001US 16.8% → 15.5%
Bachelor's degree or higherImproving
31.6% (2015-2019) → 37.2% (2020-2024)
+5.6 pts5 yearsCensus table B15003US 32.1% → 35.7%
Rent as share of incomeWorsening
19.4% (2015-2019) → 23.8% (2020-2024)
+4.4 pts5 yearsCensus table B25071US 29.8% → 30.6%

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, Latta, Oklahoma improved on 1 of 12 measures with a comparison and declined on 0. 11 moved within the margin of error and 0 barely changed.

Earlier (2015-2019)
Latest (2020-2024)
Lower standingHigher standing

Position is the place's standing among cities and towns: further right is better, whichever way the measure counts.

Improved1

Broadband+22 points72.6% → 94.9%

Declined0

No measure declined by more than its margin of error.

All 12 measures

Change of every measure of Latta, Oklahoma between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Average commute time	14.5 min2015-2019	16.3 min2020-2024	+1.8 min	Within the margin of error	29%
Bachelor's degree or higher	31.6%2015-2019	37.2%2020-2024	+5.6 points	Within the margin of error	72%
Broadband subscriptions	72.6%2015-2019	94.9%2020-2024	+22 points	Improved	93%
Effective property tax rate	0.55%2015-2019	0.70%2020-2024	+0.2 points	Within the margin of error	4%
High school diploma or higher	96.8%2015-2019	96.5%2020-2024	−0.3 points	Within the margin of error	29%
Home price to income ratio	2.2×2015-2019	2.1×2020-2024	−0.1×	Within the margin of error	82%
Income inequality (Gini index)	0.3252015-2019	0.3552020-2024	+0.029	Within the margin of error	27%
Median household income	$63,9242015-2019	$76,4062020-2024	+20%	Within the margin of error	32%
Poverty rate	7.2%2015-2019	10.9%2020-2024	+3.7 points	Within the margin of error	17%
Public transit commuters	0.0%2015-2019	0.0%2020-2024	0 points	Within the margin of error	60%
Rent as share of income	19.4%2015-2019	23.8%2020-2024	+4.4 points	Within the margin of error	25%
Uninsured residents (under 65)	21.2%2015-2019	19.3%2020-2024	−1.9 points	Within the margin of error	68%

“Against peers” compares the change with the same change in the 14640 cities and towns that have the same two periods. It describes how common a change is, not why it happened.

Sources: American Community Survey 5-Year Estimates. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 15651 cities and towns that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Cities and towns like Latta, Oklahoma five years ago that improved

The places whose measures looked most like those of Latta, Oklahoma in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, Latta, Oklahoma itself moved +1 points in standing on average over the same 9 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

1,405 residents (±274)

Men
Women

80 and over†
70–79†
60–69†
50–59†
40–49†
30–39†
20–29†
10–19†
Under 10†

Share of all residents, each sex

No change since 2015–2019 is larger than the margin of error.

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B01001View table on data.census.gov

Race and Hispanic origin

1,405 residents (±274)

Latta, Oklahoma
Oklahoma share

White54%755
Black1.5%†21
Hispanic or Latino2.8%†40
Asian0.0%0
American Indian and Alaska Native22%†311
Native Hawaiian and Pacific Islander0.0%0
Other or two or more races20%†278

No change since 2015–2019 is larger than the margin of error.

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B03002View table on data.census.gov

Education

847 residents (±167)

Latta, Oklahoma
Oklahoma share

No high school diploma3.5%†30
High school or GED33%†282
Some college23%†193
Associate degree3.2%†27
Bachelor's degree22%†185
Graduate degree15%†130

Biggest shift since 2015–2019: High school or GED (+14.4 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B15003View table on data.census.gov

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

495 households (±90)

Latta, Oklahoma
Oklahoma share

Under $25k16%†81
$25k–50k14%†68
$50k–75k19%†94
$75k–100k22%†107
$100k–150k22%†108
$150k–200k4.2%†21
$200k or more3.2%†16

Biggest shift since 2015–2019: $100k–150k (+13.6 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B19001View table on data.census.gov

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

495 households (±90)

Latta, Oklahoma
Oklahoma share

Own72%358
Rent28%†137

No change since 2015–2019 is larger than the margin of error.

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B25003View table on data.census.gov

Rent paid

137 households (±52)

Latta, Oklahoma
Oklahoma share

Under $75050%†69
$750–1,0000.0%0
$1,000–1,50041%†56

Home values

358 homes (±89)

Latta, Oklahoma
Oklahoma share

Under $150k45%†162
$150k–250k42%†149
$250k–400k13%†47

Age of homes

561 homes (±93)

Latta, Oklahoma
Oklahoma share

2010 or later25%†138
2000–200920%†113
1980–199925%†141

Size of homes

561 homes (±93)

Latta, Oklahoma
Oklahoma share

Studio3.2%†18
1 bedroom8.6%†48
2 bedrooms25%†141

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

577 workers (±131)

Latta, Oklahoma
Oklahoma share

Drive alone79%457
Carpool16%†95
Public transit0.0%0
Walk3.3%†19
Bike0.0%0
Work from home1.0%†6
Other0.0%0

No change since 2015–2019 is larger than the margin of error.

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B08301View table on data.census.gov

Time to get to work

571 workers (±130)

Latta, Oklahoma
Oklahoma share

Under 15 min48%†274
15–29 min45%†255
30–44 min1.6%†9

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes pay by metro area, not by county or city. The metro area page lists its largest occupations and lets you look up any job.

Pay in the Ada, OK

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

The Census Bureau publishes business counts by county, not by city, so these are the figures of Pontotoc County, the county holding most of Latta's residents.

Pontotoc County has 969 employer establishments, 252 for every 10,000 residents (1.01× the US rate of 248; 1.06× Oklahoma's), with 13,368 paid employees at an average annual pay of $49,126. The Census Bureau also counts 3,008 nonemployer businesses, mostly sole proprietors.

Establishments: 969; 3,008 nonemployers
Per 10,000 residents: 252; US 248 · Oklahoma 237
Paid employees: 13,368
Average annual pay: $49,126; US $68,342

Employer establishments, employees, average pay and nonemployers of Pontotoc County by industry, with the density per resident against the nation

Ambulatory health care services	85	22.1	1.06×About typical	606	$64,432	112
Restaurants and other eating places	59	15.3	0.83×About typical	1,179	$17,885	10
Religious organizations	54	14	2.53×More than typical	287	$17,645	—
Specialty trade contractors	52	13.5	0.87×About typical	450	$49,896	326
Lessors of real estate	31	8.1	0.65×Fewer than typical	73	$40,932	276
Limited-service restaurants	29	7.5	0.94×About typical	686	$17,128	3
Truck transportation	28	7.3	1.44×More than typical	212	$50,005	73
Accounting, tax preparation and payroll services	24	6.2	1.53×More than typical	96	$42,063	38
Building equipment contractors	24	6.2	1.04×About typical	145	$42,503	56
Full-service restaurants	24	6.2	0.81×About typical	421	$19,903	—
Legal services	24	6.2	1.16×About typical	684	$100,463	21
Offices of physicians	22	5.7	0.88×About typical	117	$125,487	27

Rank places for an industry Open Pontotoc County

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 38,504 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contracts performed here

No federal contract obligations recorded here in FY2026.

Grants and other federal assistance are counted by county here, not split among cities: Latta is mostly in Pontotoc County.

See federal money in Pontotoc County

Representation in Congress

Members serving today, with their record in the current Congress (party-unity votes cast with their caucus, roll calls missed). Not a grade.

Latta, Oklahoma is represented in the 119th Congress by these members.

House

Tom ColeR-OK-4 · 100% of residentsWith party 96%Missed 1.2%

Senate

Explore Congress The 2026 races

County

A city can lie in several counties. Some indicators are published for counties only: the page marks them.

Pontotoc County47100% of residents

Metro area

The metro or micro area the city belongs to.

Ada, OK46

Other cities and towns in Pontotoc County

Largest first.

Similar cities and towns

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

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