Scores by category

Each category averages its indicators' percentile scores among US cities and towns.

Safety87#2,030/15,637
Economy76#3,716/15,631
Housing97#520/14,977
Health78#3,465/15,609
Healthcare76#3,711/15,650
Environment96#678/15,453
Education92#1,201/15,649
Infrastructure53#7,302/15,650
Community98#269/15,651
Leisure & amenities71#4,578/15,651

Strengths · Weaknesses

Indicators where New Richmond, Wisconsin ranks highest and lowest among US cities and towns (score = percentile, 100 = best). Values marked “St. Croix County value” are the county’s: the source publishes no figure for this city or town, and the county holding most of its residents stands in.

Strengths

Rent-burdened households · low20.8%
99/100Wisconsin 43.7%United States 51.1%2020-2024U.S. Census Bureau Census table B25070
Voter turnout · high83.7%
99/100Wisconsin 76.3%United States 65.2%2024U.S. Election Assistance CommissionSt. Croix County value
Rent as share of income · low21.2%
98/100Wisconsin 27.2%United States 30.6%2020-2024U.S. Census Bureau Census table B25071
Food environment index · high9.4
96/100Wisconsin 8.8United States 7.62019 & 2023University of Wisconsin Population Health InstituteSt. Croix County value
Loneliness · low30.3%
95/100Wisconsin 31.6%United States 33.2%2023Centers for Disease Control and PreventionModel-based estimate
Reading scores · high3.39
94/100Wisconsin 3.00United States 3.052019University of Wisconsin Population Health InstituteSt. Croix County value

Weaknesses

Pharmacies · low1.1 /10k
19/100Wisconsin 1.7 /10kUnited States 1.8 /10k2025U.S. Bureau of Labor StatisticsSt. Croix County value
Comfortable days · low24.0%
24/100Wisconsin 24.0%United States 26.8%2016-2025NOAA National Centers for Environmental InformationSt. Croix County value
Grocery stores · low1.2 /10k
25/100Wisconsin 1.5 /10kUnited States 1.7 /10k2025U.S. Bureau of Labor StatisticsSt. Croix County value
Dentists · low47 /100k
29/100Wisconsin 75 /100kUnited States 75 /100k2023University of Wisconsin Population Health InstituteSt. Croix County value
Effective property tax rate · high1.25%
33/100Wisconsin 1.32%United States 0.94%2020-2024U.S. Census Bureau Census table B25090
Average weekly wage · low$1,092
34/100Wisconsin $1,272United States $1,5142025U.S. Bureau of Labor StatisticsSt. Croix County value

Trends

The largest changes over about five years, next to the country's over the same periods.

PopulationRising
9,034 (2015-2019) → 10,539 (2020-2024)
+17%5 yearsCensus table B01003US 328,329,953 → 340,003,797
Rent-burdened householdsImproving
40.8% (2015-2019) → 20.8% (2020-2024)
−20 pts5 yearsCensus table B25070US 49.6% → 51.1%
Median household incomeImproving
$60,131 (2015-2019) → $88,157 (2020-2024)
+47%5 yearsCensus table B19013US $65,712 → $81,604
Broadband subscriptionsImproving
80.6% (2015-2019) → 89.4% (2020-2024)
+8.8 pts5 yearsCensus table B28002US 82.7% → 91.0%
Bachelor's degree or higherImproving
25.8% (2015-2019) → 34.2% (2020-2024)
+8.4 pts5 yearsCensus table B15003US 32.1% → 35.7%
Child poverty rateWorsening
4.7% (2015-2019) → 13.0% (2020-2024)
+8.3 pts5 yearsCensus table B17001US 16.8% → 15.5%

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, New Richmond, Wisconsin improved on 5 of 12 measures with a comparison and declined on 1. 6 moved within the margin of error and 0 barely changed.

Earlier (2015-2019)
Latest (2020-2024)
Lower standingHigher standing

Position is the place's standing among cities and towns: further right is better, whichever way the measure counts.

Improved5

Property tax−0.6 points1.89% → 1.25%
Rent burden−20 points40.8% → 20.8%
Bachelor's++8.4 points25.8% → 34.2%
Household income+47%$60,131 → $88,157
Broadband+8.8 points80.6% → 89.4%

Declined1

Poverty+5.7 points4.9% → 10.5%

All 12 measures

Change of every measure of New Richmond, Wisconsin between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Average commute time	25.2 min2015-2019	25.1 min2020-2024	−0.1 min	Within the margin of error	48%
Bachelor's degree or higher	25.8%2015-2019	34.2%2020-2024	+8.4 points	Improved	85%
Broadband subscriptions	80.6%2015-2019	89.4%2020-2024	+8.8 points	Improved	54%
Effective property tax rate	1.89%2015-2019	1.25%2020-2024	−0.6 points	Improved	95%
High school diploma or higher	95.8%2015-2019	97.0%2020-2024	+1.2 points	Within the margin of error	49%
Home price to income ratio	3.0×2015-2019	3.2×2020-2024	+0.2×	Within the margin of error	65%
Income inequality (Gini index)	0.4392015-2019	0.3562020-2024	−0.084	Within the margin of error	93%
Median household income	$60,1312015-2019	$88,1572020-2024	+47%	Improved	81%
Poverty rate	4.9%2015-2019	10.5%2020-2024	+5.7 points	Declined	11%
Rent as share of income	26.1%2015-2019	21.2%2020-2024	−4.9 points	Within the margin of error	82%
Rent-burdened households	40.8%2015-2019	20.8%2020-2024	−20 points	Improved	94%
Uninsured residents (under 65)	7.0%2015-2019	5.8%2020-2024	−1.1 points	Within the margin of error	61%

“Against peers” compares the change with the same change in the 14640 cities and towns that have the same two periods. It describes how common a change is, not why it happened.

Sources: American Community Survey 5-Year Estimates. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 15651 cities and towns that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Cities and towns like New Richmond, Wisconsin five years ago that improved

The places whose measures looked most like those of New Richmond, Wisconsin in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, New Richmond, Wisconsin itself moved +13.7 points in standing on average over the same 10 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

10,539 residents (±29)

Men
Women

80 and over†
70–79†
60–69†
50–59†
40–49†
30–39
20–29†
10–19†
Under 10†

Share of all residents, each sex

Biggest shift since 2015–2019: Under 10 men (−3.7 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B01001View table on data.census.gov

Race and Hispanic origin

10,539 residents (±29)

New Richmond, Wisconsin
Wisconsin share

White88%9,278
Black1.5%†161
Hispanic or Latino2.5%†267
Asian0.1%†6
American Indian and Alaska Native0.3%†27
Native Hawaiian and Pacific Islander0.0%†2
Other or two or more races7.6%†798

Biggest shift since 2015–2019: White (−7.3 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B03002View table on data.census.gov

Education

7,291 residents (±308)

New Richmond, Wisconsin
Wisconsin share

No high school diploma3.0%†218
High school or GED28%2,042
Some college20%1,478
Associate degree15%1,063
Bachelor's degree23%1,706
Graduate degree11%784

Biggest shift since 2015–2019: Some college (−6.8 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B15003View table on data.census.gov

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

4,369 households (±275)

New Richmond, Wisconsin
Wisconsin share

Under $25k12%†544
$25k–50k9.2%†401
$50k–75k22%†977
$75k–100k12%†537
$100k–150k22%978
$150k–200k15%639
$200k or more6.7%†293

Biggest shift since 2015–2019: $25k–50k (−15.4 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B19001View table on data.census.gov

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

4,369 households (±275)

New Richmond, Wisconsin
Wisconsin share

Own62%2,715
Rent38%1,654

No change since 2015–2019 is larger than the margin of error.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B25003View table on data.census.gov

Rent paid

1,633 households (±355)

New Richmond, Wisconsin
Wisconsin share

Under $7507.0%†115
$750–1,00031%†504
$1,000–1,50031%†513

Home values

2,715 homes (±293)

New Richmond, Wisconsin
Wisconsin share

Under $150k8.0%†218
$150k–250k24%641
$250k–400k55%1,503

Age of homes

4,513 homes (±285)

New Richmond, Wisconsin
Wisconsin share

2010 or later15%691
2000–200919%856
1980–199924%1,062

Size of homes

4,513 homes (±285)

New Richmond, Wisconsin
Wisconsin share

Studio5.3%†239
1 bedroom3.4%†155
2 bedrooms35%1,583

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

5,382 workers (±409)

New Richmond, Wisconsin
Wisconsin share

Drive alone78%4,201
Carpool5.6%†301
Public transit0.1%†7
Walk0.7%†38
Bike0.4%†24
Work from home13%714
Other1.8%†97

Biggest shift since 2015–2019: Work from home (+9.9 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B08301View table on data.census.gov

Time to get to work

4,668 workers (±377)

New Richmond, Wisconsin
Wisconsin share

Under 15 min32%1,514
15–29 min22%1,044
30–44 min28%1,284

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes pay by metro area, not by county or city. The metro area page lists its largest occupations and lets you look up any job.

Pay in the Minneapolis-St. Paul-Bloomington, MN-WI

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

The Census Bureau publishes business counts by county, not by city, so these are the figures of St. Croix County, the county holding most of New Richmond's residents.

St. Croix County has 2,422 employer establishments, 250 for every 10,000 residents (1.01× the US rate of 248; 1.02× Wisconsin's), with 31,951 paid employees at an average annual pay of $52,611. The Census Bureau also counts 7,458 nonemployer businesses, mostly sole proprietors.

Establishments: 2,422; 7,458 nonemployers
Per 10,000 residents: 250; US 248 · Wisconsin 244
Paid employees: 31,951
Average annual pay: $52,611; US $68,342

Employer establishments, employees, average pay and nonemployers of St. Croix County by industry, with the density per resident against the nation

Specialty trade contractors	239	24.6	1.59×More than typical	1,390	$76,283	603
Restaurants and other eating places	156	16.1	0.88×About typical	3,433	$19,449	20
Ambulatory health care services	144	14.8	0.71×Fewer than typical	1,553	$69,757	270
Construction of buildings	92	9.5	1.25×More than typical	539	$73,033	263
Services to buildings and dwellings	85	8.8	1.30×More than typical	406	$45,067	349
Full-service restaurants	78	8	1.05×About typical	1,773	$21,347	7
Lessors of real estate	78	8	0.65×Fewer than typical	134	$58,784	757
Building equipment contractors	71	7.3	1.22×About typical	528	$71,504	84
Automotive repair and maintenance	70	7.2	1.43×More than typical	316	$51,437	98
Building finishing contractors	68	7	1.84×More than typical	403	$69,117	234
Offices of other health practitioners	68	7	1.15×About typical	434	$44,862	168
Truck transportation	59	6.1	1.20×About typical	764	$56,597	129

Rank places for an industry Open St. Croix County

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 96,976 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contracts performed here

In FY2026, an estimated $499.8K of federal contract obligations were for work performed in New Richmond, Wisconsin: $47.42 per resident (US $1,995).

Obligations: $499.8K; −59% vs FY2025
Per resident: $47.42; US $1,995
Sole-source: 7.4%; US 30%
Single offer: 0.0%; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

Agricultural Marketing Service$449.1K90%
Federal Aviation Administration$33.2K6.6%
U.S. Fish and Wildlife Service$7,1041.4%
Department of the Navy$5,4441.1%
U.S. Coast Guard$4,1990.8%
Defense Logistics Agency$7590.2%

Top recipients

Spending by fiscal year

126.9KFY2017
17.1KFY2018
24.4KFY2019
18.9KFY2020
167.9KFY2021
5KFY2022
627.3KFY2023
1MFY2024

Top industries (NAICS)

Fruit and vegetable preserving and specialty food manufacturing · 3114$449.1K90%
Navigational, measuring, electromedical, and control instruments manufacturing · 3345$33.9K6.8%
Electronic and precision equipment repair and maintenance · 8112$5,4441.1%
Architectural, engineering, and related services · 5413$4,1990.8%
Support activities for forestry · 1153$3,1990.6%
Motor vehicle manufacturing · 3361

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 6, 2026, loaded Oct 6, 2026.

How this is estimated

Agencies report each contract action's place of performance as a county and a ZIP code. A ZIP code's money is split among the cities it covers by the share of its land inside each (Census 2020 ZIP code tabulation areas); the part outside city limits stays with the county.

The place of performance is what the contracting agency reports, often the contractor's office rather than where the work happens.
Shares are of land, not of people or businesses: a ZIP code that is mostly rural land but has its offices in town gives the town less than it should.
ZIP codes that are not mapped areas (post office boxes, the unique ZIP codes of large federal sites and companies) stay with their county, unless one city covers nearly all of it.
Counts of actions and awards include those only partly in New Richmond, Wisconsin, so they do not add up across cities.

New Richmond, Wisconsin's figures are part of those of St. Croix County, WI ($7.7M in FY2026), never added to them: 6.5% of that total.

Grants and other federal assistance are counted by county here, not split among cities: New Richmond is mostly in St. Croix County.

See federal money in St. Croix County

Representation in Congress

Members serving today, with their record in the current Congress (party-unity votes cast with their caucus, roll calls missed). Not a grade.

New Richmond, Wisconsin is represented in the 119th Congress by these members.

House

Thomas P. TiffanyR-WI-7 · 100% of residentsWith party 99%Missed 10.4%

Senate

Explore Congress The 2026 races

County

A city can lie in several counties. Some indicators are published for counties only: the page marks them.

St. Croix County100100% of residents

Metro area

The metro or micro area the city belongs to.

Minneapolis-St. Paul-Bloomington, MN-WI93

Other cities and towns in St. Croix County

Largest first.

Similar cities and towns

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Building Permits SurveyU.S. Census Bureau · release 2026-08
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/5557100

Scores by category

Strengths · Weaknesses

Strengths

Weaknesses

Trends