Scores by category

Each category averages its indicators' percentile scores among US metro and micro areas.

Safety90#91/924
Economy68#301/925
Housing73#252/925
Health85#135/925
Healthcare83#160/923
Environment72#255/917
Education80#190/925
Infrastructure89#101/925
Community99#12/925
Leisure & amenities80#190/925

Strengths · Weaknesses

Indicators where Marshall, MN micropolitan area ranks highest and lowest among US metro and micro areas (score = percentile, 100 = best).

Strengths

Grocery stores · high3.9 /10k
99/100Minnesota 1.6 /10kUnited States 1.7 /10k2025U.S. Bureau of Labor StatisticsAggregated from counties
Preventable hospital stays · low1,055 /100k
99/100Minnesota 2,419 /100kUnited States 2,769 /100k2023University of Wisconsin Population Health InstituteAggregated from counties
Average commute time · low14.6 min
99/100Minnesota 22.7 minUnited States 26.4 min2020-2024U.S. Census Bureau Census table B08013
Some college · high77.8%
97/100Minnesota 75.4%United States 67.8%2019-2023University of Wisconsin Population Health InstituteAggregated from counties
Property crime rate · low405 /100k
97/100Minnesota 1,412 /100kUnited States 1,535 /100k2025Federal Bureau of InvestigationAggregated from counties
Public libraries · high1.9 /10k
95/100Minnesota 0.6 /10kUnited States 0.5 /10k2024Institute of Museum and Library ServicesAggregated from counties

Weaknesses

Pharmacies · low0.8 /10k
8/100Minnesota 1.7 /10kUnited States 1.8 /10k2025U.S. Bureau of Labor StatisticsAggregated from counties
New business applications · low8.2 /1k
11/100Minnesota 12.7 /1kUnited States 16.6 /1k2025U.S. Census BureauAggregated from counties
Distance to an Amtrak station · high113 mi
14/100Minnesota 32 miUnited States 43 mi2026Federal Aviation Administration · Bureau of Transportation Statistics · U.S. Census BureauAggregated from counties
Days with unhealthy air · high1.9%
17/1002025U.S. Environmental Protection Agency
New homes permitted · low1.0 /1k
19/100Minnesota 3.9 /1kUnited States 4.2 /1kSep 2025–Aug 2026U.S. Census BureauProvisional data
Child care cost burden · high32.7%
33/100Minnesota 29.9%United States 27.9%2023 & 2024University of Wisconsin Population Health InstituteAggregated from counties

Trends

The largest changes over about five years, next to the country's over the same periods.

Gyms and fitness centersImproving
0.4 /10k (2020) → 0.8 /10k (2025)
+98%5 yearsUS 1.2 /10k → 1.3 /10k
New business applicationsImproving
4.8 /1k (2020) → 8.2 /1k (2025)
+69%5 yearsUS 13.1 /1k → 16.6 /1k
New homes permittedWorsening
3.2 /1k (2021) → 1.0 /1k (Sep 2025–Aug 2026)
−68%5 yearsUS 5.2 /1k → 4.2 /1k
Drought exposureWorsening
32% (2021) → 43% (Oct 2025–Sep 2026)
+12 pts5 yearsUS 40% → 43%
Child care cost burdenWorsening
22.3% (2020 & 2021) → 32.6% (2023 & 2024)
+10 pts3 yearsUS 24.5% → 27.9%
Property crime rateImproving
730 /100k (2020) → 405 /100k (2025)
−45%5 yearsUS 1,929 /100k → 1,535 /100k

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, Marshall, MN micropolitan area improved on 13 of 30 measures with a comparison and declined on 4. 9 moved within the margin of error and 4 barely changed.

Earlier period
Latest period
Lower standingHigher standing

Position is the place's standing among metro and micro areas: further right is better, whichever way the measure counts. Periods differ by measure (most compare 2015-2019 with 2020-2024); each row names its own in its tooltip and in the table.

Improved13

Gyms+98%0.4 /10k → 0.8 /10k
Grocery stores+41%2.8 /10k → 3.9 /10k
Restaurants+30%7.5 /10k → 9.7 /10k
Bachelor's++5 points26.1% → 31.1%
Traffic deaths−21%10.8 /100k → 8.6 /100k

Declined4

Overdose deaths+13%6.8 /100k → 7.7 /100k
Violent crime+5.2%185 /100k → 195 /100k
Firearm deaths+5.4%9.2 /100k → 9.7 /100k
Suicides+7.7%14.3 /100k → 15.4 /100k

All 30 measures

Change of every measure of Marshall, MN micropolitan area between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Arts, entertainment and recreation	4.7 /10k2020	5.5 /10k2025	+16%	Improved	66%
Average commute time	15.1 min2015-2019	14.6 min2020-2024	−0.5 min	Within the margin of error	78%
Average weekly wage	$9552020	$1,0722025	+12%	Improved	2%
Bachelor's degree or higher	26.1%2015-2019	31.1%2020-2024	+5 points	Improved	91%
Broadband subscriptions	83.6%2015-2019	91.2%2020-2024	+7.6 points	Improved	32%
Child poverty rate	18.4%2015-2019	12.0%2020-2024	−6.4 points	Improved	85%
Distance to an airport	75 mi2020	75 mi2025	0 mi	Little change	50%
Drug overdose deaths	6.8 /100k2020	7.7 /100kMar 2025–Feb 2026	+13%	Declined	20%
Effective property tax rate	1.03%2015-2019	0.98%2020-2024	−0.1 points	Within the margin of error	24%
Firearm deaths	9.2 /100k2020	9.7 /100kMay 2025–Apr 2026	+5.4%	Declined	40%
Grocery stores	2.8 /10k2020	3.9 /10k2025	+41%	Improved	96%
Gyms and fitness centers	0.4 /10k2020	0.8 /10k2025	+98%	Improved	96%
High school diploma or higher	92.0%2015-2019	92.4%2020-2024	+0.4 points	Within the margin of error	13%
Home price to income ratio	2.6×2015-2019	2.7×2020-2024	+0.1×	Within the margin of error	91%
Income adjusted for local prices	$54,5142019	$72,6432024	+33%	Improved	61%
Income inequality (Gini index)	0.4422015-2019	0.4532020-2024	+0.012	Within the margin of error	26%
Median household income	$57,7302015-2019	$75,3032020-2024	+30%	Improved	67%
New business applications	4.8 /1k2020	8.2 /1k2025	+69%	Improved	79%
Pharmacies	0.8 /10k2020	0.8 /10k2025	−1%	Little change	68%
Poverty rate	14.1%2015-2019	12.2%2020-2024	−2 points	Within the margin of error	73%
Property crime rate	730 /100k2020	405 /100k2025	−45%	Improved	74%
Public libraries	2.0 /10k2019	1.9 /10k2024	−0.8%	Little change	57%
Rent as share of income	27.0%2015-2019	26.4%2020-2024	−0.6 points	Within the margin of error	70%
Rent-burdened households	44.7%2015-2019	42.5%2020-2024	−2.2 points	Within the margin of error	75%
Restaurants and bars	7.5 /10k2020	9.7 /10k2025	+30%	Improved	97%
Suicide rate	14.3 /100k2020	15.4 /100kMay 2025–Apr 2026	+7.7%	Declined	42%
Traffic deaths	10.8 /100k2015-2019	8.6 /100k2020-2024	−21%	Improved	89%
Unemployment rate	4.7%2020	3.9%2025	−0.8 points	Little change	3%
Uninsured residents (under 65)	7.0%2015-2019	7.3%2020-2024	+0.4 points	Within the margin of error	31%
Violent crime rate	185 /100k2020	195 /100k2025	+5.2%	Declined	21%

“Against peers” compares the change with the same change in the 708 metro and micro areas that have the same two periods. It describes how common a change is, not why it happened.

Sources: Regional Economic Accounts; Local Area Unemployment Statistics; Quarterly Census of Employment and Wages; Mapping Injury, Overdose, and Violence; American Community Survey 5-Year Estimates; Business Formation Statistics; Uniform Crime Reporting Program, Return A master files; Public Libraries Survey; Fatality Analysis Reporting System; Distance to airports and intercity rail. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 925 metro and micro areas that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Metro and micro areas like Marshall, MN micropolitan area five years ago that improved

The places whose measures looked most like those of Marshall, MN micropolitan area in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, Marshall, MN micropolitan area itself moved +1.9 points in standing on average over the same 30 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

25,503 residents

Men
Women

80 and over
70–79
60–69

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

10,108 households (±199)

Marshall, MN micropolitan area
United States share

Under $25k17%1,702
$25k–50k17%1,709
$50k–75k16%1,602

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

10,108 households (±199)

Marshall, MN micropolitan area
United States share

Own72%7,328
Rent28%2,780

Biggest shift since 2015–2019: Own (+4.1 points).

Table view

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

12,638 workers (±370)

Marshall, MN micropolitan area
United States share

Drive alone72%9,076
Carpool8.4%1,065
Public transit0.5%†68

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes no occupation wages for Marshall, MN micropolitan area.

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

Marshall, MN has 814 employer establishments, 318 for every 10,000 residents (1.28× the US rate of 248), with 12,732 paid employees at an average annual pay of $52,047. The Census Bureau also counts 1,821 nonemployer businesses, mostly sole proprietors.

Establishments: 814; 1,821 nonemployers
Per 10,000 residents: 318; US 248
Paid employees: 12,732
Average annual pay: $52,047; US $68,342

Employer establishments, employees, average pay and nonemployers of Marshall, MN by industry, with the density per resident against the nation

Specialty trade contractors	55	21.5	1.39×More than typical	246	$69,041	106
Ambulatory health care services	47	18.4	0.88×About typical	897	$49,273	35
Restaurants and other eating places	40	15.6	0.85×About typical	705	$18,424	4
Building equipment contractors	25	9.8	1.62×More than typical	149	$62,564	9
Construction of buildings	25	9.8	1.29×More than typical	71	$49,183	53
Religious organizations	24	9.4	1.69×More than typical	118	$18,466	—
Truck transportation	23	9	1.78×More than typical	139	$52,475	83
Insurance agencies and brokerages	22	8.6	1.96×More than typical	61	$64,426	48
Lessors of real estate	22	8.6	0.70×Fewer than typical	108	$38,074	245
Limited-service restaurants	22	8.6	1.07×About typical	416	$17,623	—
Automotive repair and maintenance	20	7.8	1.55×More than typical	68	$54,691	32
Services to buildings and dwellings	19	7.4	1.10×About typical	112	$35,071	116

Rank places for an industry

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 25,587 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
A metro area's figures are the exact sums of its counties.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contract spending

In FY2026, federal agencies obligated $1.5M on contracts performed in Marshall, MN micropolitan area: $57.62 per resident (US $1,994).

Obligations: $1.5M; +112% vs FY2025
Per resident: $57.62; US $1,994
Sole-source: 30%; US 30%
Single offer: 36%; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

Department of Veterans Affairs$1M71%
Department of the Army$260.9K18%
Under Secretary for Farm and Foreign Agricultural Services$172.1K12%

Top recipients

Spending by fiscal year

12.6KFY2017
40.4KFY2018
102.2KFY2019
280.2KFY2020
570.3KFY2021
157.3KFY2022
176.1KFY2023
651.5K

Top industries (NAICS)

Medical equipment and supplies manufacturing · 3391$952.3K64%
Other heavy and civil engineering construction · 2379$260.9K18%
Motor vehicle manufacturing · 3361$172.1K12%
Nursing care facilities (skilled nursing facilities) · 6231$71.6K4.8%
Other motor vehicle dealers · 4412$23K1.6%

Largest awards

REHABILITATION OF MARSHALL FLOOD CONTROL WORK$260.9K
THREE OAKS CONSTRUCTION, INC· Lyon County, MN· Construction & real property· May 21, 2026 – May 21, 2026· W912ES26CA014
NRCS MINNESOTA SOUTHWEST UTILITY TERRAIN VEHICLES (UTVS)$172.1K
FEDERAL CONTRACTS LLC· Lyon County, MN· Weapons, aircraft, ships & vehicles· Jul 10, 2026 – Jul 10, 2026· 12FPC126F0085
POWER WHEELCHAIR$84.1K
ALOTA ACTION LLC· Lyon County, MN· Health & medical· Aug 6, 2026 – Aug 6, 2026· 36C24626P0921
EXPRESS REPORT: NURSING HOME SERVICES - 1ST QUARTER EXPRESS REPORT

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 3, 2026, loaded Oct 3, 2026.

Federal grants & assistance

Grants, loans (counted at their subsidy cost), direct payments and insurance, by fiscal year of the action (USAspending.gov, FABS). Reported apart from contracts and never added to them.

In FY2026, federal agencies obligated $168.2M in grants, loans, direct payments and insurance for Marshall, MN micropolitan area: $6,549 per resident (US $12,955).

Assistance · FY2026: $168.2M; −18% vs FY2025
Per resident: $6,549; US $12,955
Loan face value: $4.2M; lent or guaranteed
To individuals: 15%; counted, never named

Top programs

96.002 · Social Security Retirement Insurance$97.1M58%
10.988 · Supplemental Disaster Relief Program$12.9M7.7%
64.109 · Veterans Compensation for Service-Connected Disability$10.2M6.0%
96.001 · Social Security Disability Insurance$9.5M5.6%
96.004 · Social Security Survivors Insurance$7.5M4.4%
84.063 · Federal Pell Grant Program$6.4M3.8%
10.924 · Conservation Stewardship Program$5.2M3.1%
10.912 · Environmental Quality Incentives Program$3.5M2.1%

Top recipients (organizations)

MINNESOTA STATE COLLEGES & UNIVERSITIES$7.4M4.4%
MARSHALL, MN
MINNESOTA DEPARTMENT OF TRANSPORTATION$1M0.6%
SAINT PAUL, MN
SOUTH DAKOTA NETWORK, LLC$853.9K0.5%
SIOUX FALLS, SD
CITY OF MARSHALL$679.2K0.4%
MARSHALL, MN
SOUTHWEST MINNESOTA STATE UNIVERSITY FOUNDATION, INC.

Organizations only: awards to individuals and county aggregate records count in the totals but are never listed. Grants to state governments recorded at the agency's own address are counted statewide, not in the capital's county.

Top agencies

Social Security Administration$117.2M70%
Farm Service Agency$15.7M9.3%
Department of Agriculture
Under Secretary for Benefits/Veterans Benefits Administration$11.8M7.0%
Department of Veterans Affairs
Natural Resources Conservation Service$8.8M5.2%
Department of Agriculture
Department of Education

Assistance by fiscal year

152.9MFY2021
131.6MFY2022
129.4MFY2023
159.5MFY2024
204.9MFY2025
168.2MFY2026

County aggregates

77%

Share of obligations reported only as county totals of many small awards (for example Social Security or Medicare payments), with no recipient named.

Source: Federal financial assistance transactions (Financial Assistance Broker Submission) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 3, 2026, loaded Oct 3, 2026 · FY2021–FY2026.

Counties in Marshall, MN

Whole counties, as the U.S. Office of Management and Budget delineates the area. Federal spending below is the exact sum of these counties.

Lyon CountyCentral county9525,684

Principal cities

The cities the area is named for.

MarshallPrincipal city13,896

Largest cities and towns

By population, for places with most of their residents in the area.

Other metro and micro areas in Minnesota

Areas based in Minnesota, best score first.

Similar metro and micro areas

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

Mapping Injury, Overdose, and ViolenceCenters for Disease Control and Prevention · release 2026-10-01
PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Daily county PM2.5 and ozone (EPA downscaler model)Centers for Disease Control and Prevention · U.S. Environmental Protection Agency · release 2022
Care Compare: Hospital General Information and Timely and Effective CareCenters for Medicare & Medicaid Services · release 2026-07-22
Distance to airports and intercity railFederal Aviation Administration · Bureau of Transportation Statistics · U.S. Census Bureau · release 2025+amtrak-2026-04-23
Uniform Crime Reporting Program, Return A master filesFederal Bureau of Investigation · release 2025
Public Libraries SurveyInstitute of Museum and Library Services · release FY2024
U.S. Drought Monitor county statisticsNational Drought Mitigation Center (University of Nebraska–Lincoln), USDA and NOAA · release 2026-09-29
Fatality Analysis Reporting SystemNational Highway Traffic Safety Administration · release 2024
nClimGrid-Daily county averagesNOAA National Centers for Environmental Information · release 2025
Regional Economic AccountsU.S. Bureau of Economic Analysis · release 2024
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
Quarterly Census of Employment and WagesU.S. Bureau of Labor Statistics · release 2026 Q1
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Building Permits SurveyU.S. Census Bureau · release 2026-08
Business Formation StatisticsU.S. Census Bureau · release 2026-10-01
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
Alternative Fuels Data Center station locatorU.S. Department of Energy · release 2026-10
Election Administration and Voting SurveyU.S. Election Assistance Commission · release 2024
Air Quality Index Annual Summary by CountyU.S. Environmental Protection Agency · release 2025
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/M32140

Scores by category

Strengths · Weaknesses

Strengths

Weaknesses

Trends

What changed in five years

Improved13

Declined4

Metro and micro areas like Marshall, MN micropolitan area five years ago that improved

Who lives here

Age and sex

Income

Household income

Homes

Owners and renters

Getting to work

How people get to work

Jobs and pay

Local businesses

Federal contract spending

Top buying agencies

Top recipients

Spending by fiscal year

Top industries (NAICS)

Largest awards

Federal grants & assistance

Top programs

Top recipients (organizations)

Top agencies

Assistance by fiscal year

County aggregates

Counties in Marshall, MN

Principal cities

Largest cities and towns

Other metro and micro areas in Minnesota

Similar metro and micro areas

Data and sources

Improved13

Declined4

Age and sex

Household income

Owners and renters

How people get to work

Race and Hispanic origin

Education

Rent paid

Home values

Age of homes

Size of homes

Time to get to work

Top programs

Top recipients (organizations)

Top agencies

Assistance by fiscal year

County aggregates

By type

Top buying agencies

Top recipients

Spending by fiscal year

Top industries (NAICS)

Largest awards

What was bought