Scores by category

Each category averages its indicators' percentile scores among US metro and micro areas.

Safety61#361/924
Economy33#618/925
Housing57#394/925
Health38#576/925
Healthcare43#526/923
Environment70#276/917
Education35#606/925
Infrastructure31#641/925
Community47#491/925
Leisure & amenities38#577/925

Strengths · Weaknesses

Indicators where Marshall, MO micropolitan area ranks highest and lowest among US metro and micro areas (score = percentile, 100 = best).

Strengths

Severe housing problems · low8.0%
99/100Missouri 12.8%United States 16.8%2017-2021University of Wisconsin Population Health InstituteAggregated from counties
Pharmacies · high3.0 /10k
98/100Missouri 2.1 /10kUnited States 1.8 /10k2025U.S. Bureau of Labor StatisticsAggregated from counties
Homicide rate · low0.0 /100k
93/100Missouri 7.7 /100kUnited States 4.8 /100kMay 2025–Apr 2026Centers for Disease Control and PreventionAggregated from counties
Average commute time · low17.5 min
93/100Missouri 23.5 minUnited States 26.4 min2020-2024U.S. Census Bureau Census table B08013
Drug overdose deaths · low8.8 /100k
89/100Missouri 18.0 /100kUnited States 18.4 /100kMar 2025–Feb 2026Centers for Disease Control and PreventionAggregated from counties
Drought exposure · low5%
88/100Missouri 33%United States 43%Oct 2025–Sep 2026National Drought Mitigation Center (University of Nebraska–Lincoln), USDA and NOAAAggregated from counties

Weaknesses

Public transit commuters · low0.0%
3/100Missouri 0.8%United States 3.2%2020-2024U.S. Census Bureau Census table B08301
Arts, entertainment and recreation · low1.7 /10k
5/100Missouri 4.6 /10kUnited States 5.5 /10k2025U.S. Bureau of Labor StatisticsAggregated from counties
Average weekly wage · low$916
6/100Missouri $1,278United States $1,5142025U.S. Bureau of Labor Statistics
Gyms and fitness centers · low0.4 /10k
11/100Missouri 1.2 /10kUnited States 1.3 /10k2025U.S. Bureau of Labor StatisticsAggregated from counties
Physical inactivity · high31.5%
14/100Missouri 31.3%United States 26.5%2023University of Wisconsin Population Health InstituteAggregated from counties
Dentists · low39 /100k
16/100Missouri 64 /100kUnited States 75 /100k2023University of Wisconsin Population Health InstituteAggregated from counties

Trends

The largest changes over about five years, next to the country's over the same periods.

New homes permittedImproving
0.3 /1k (2021) → 1.4 /1k (Sep 2025–Aug 2026)
+357%5 yearsUS 5.2 /1k → 4.2 /1k
New business applicationsImproving
4.8 /1k (2020) → 10.4 /1k (2025)
+115%5 yearsUS 13.1 /1k → 16.6 /1k
Homicide rateImproving
4.0 /100k (2021) → 0.0 /100k (May 2025–Apr 2026)
−100%5 yearsUS 7.8 /100k → 4.8 /100k
Child care cost burdenWorsening
13.7% (2020 & 2021) → 31.6% (2023 & 2024)
+18 pts3 yearsUS 24.5% → 27.9%
Flu vaccinationsImproving
36.0% (2019) → 49.0% (2023)
+13 pts4 yearsUS 48.0% → 44.0%
Access to exercise opportunitiesImproving
54.1% (2010 & 2021) → 65.4% (2022 & 2024)
+11 pts3 yearsUS 79.8% → 84.5%

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, Marshall, MO micropolitan area improved on 13 of 30 measures with a comparison and declined on 2. 9 moved within the margin of error and 6 barely changed.

Earlier period
Latest period
Lower standingHigher standing

Position is the place's standing among metro and micro areas: further right is better, whichever way the measure counts. Periods differ by measure (most compare 2015-2019 with 2020-2024); each row names its own in its tooltip and in the table.

Improved13

New businesses+115%4.8 /1k → 10.4 /1k
Restaurants+23%7.7 /10k → 9.5 /10k
Pharmacies+17%2.6 /10k → 3.0 /10k
Real income+41%$43,350 → $61,210
Arts & recreation+34%1.3 /10k → 1.7 /10k

Declined2

Grocery stores−16%2.6 /10k → 2.1 /10k
Suicides+6.2%19.5 /100k → 20.7 /100k

All 30 measures

Change of every measure of Marshall, MO micropolitan area between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Arts, entertainment and recreation	1.3 /10k2020	1.7 /10k2025	+34%	Improved	91%
Average commute time	18.2 min2015-2019	17.5 min2020-2024	−0.7 min	Within the margin of error	83%
Average weekly wage	$7732020	$9162025	+18%	Improved	13%
Bachelor's degree or higher	19.4%2015-2019	22.7%2020-2024	+3.3 points	Improved	63%
Broadband subscriptions	78.0%2015-2019	85.6%2020-2024	+7.6 points	Improved	31%
Child poverty rate	22.6%2015-2019	21.5%2020-2024	−1.1 points	Within the margin of error	34%
Distance to an airport	82 mi2020	82 mi2025	0 mi	Little change	50%
Drug overdose deaths	13.9 /100k2020	8.8 /100kMar 2025–Feb 2026	−37%	Improved	65%
Effective property tax rate	0.81%2015-2019	0.66%2020-2024	−0.1 points	Little change	58%
Firearm deaths	17.5 /100k2020	17.1 /100kMay 2025–Apr 2026	−2.3%	Little change	53%
Grocery stores	2.6 /10k2020	2.1 /10k2025	−16%	Declined	14%
Gyms and fitness centers	0.4 /10k2020	0.4 /10k2025	+0.3%	Little change	43%
High school diploma or higher	84.0%2015-2019	86.3%2020-2024	+2.3 points	Within the margin of error	66%
Home price to income ratio	2.4×2015-2019	2.6×2020-2024	+0.2×	Within the margin of error	79%
Income adjusted for local prices	$43,3502019	$61,2102024	+41%	Improved	92%
Income inequality (Gini index)	0.4352015-2019	0.4442020-2024	+0.009	Within the margin of error	30%
Median household income	$44,7202015-2019	$57,9312020-2024	+30%	Improved	63%
New business applications	4.8 /1k2020	10.4 /1k2025	+115%	Improved	97%
Pharmacies	2.6 /10k2020	3.0 /10k2025	+17%	Improved	93%
Poverty rate	16.2%2015-2019	16.4%2020-2024	+0.2 points	Within the margin of error	23%
Property crime rate	1,502 /100k2020	727 /100k2025	−52%	Improved	87%
Public libraries	1.3 /10k2019	1.3 /10k2024	−1.7%	Little change	50%
Rent as share of income	28.1%2015-2019	29.8%2020-2024	+1.7 points	Within the margin of error	25%
Rent-burdened households	45.7%2015-2019	49.5%2020-2024	+3.8 points	Within the margin of error	26%
Restaurants and bars	7.7 /10k2020	9.5 /10k2025	+23%	Improved	94%
Suicide rate	19.5 /100k2020	20.7 /100kMay 2025–Apr 2026	+6.2%	Declined	45%
Traffic deaths	17.4 /100k2015-2019	14.7 /100k2020-2024	−16%	Improved	83%
Unemployment rate	4.3%2020	3.6%2025	−0.7 points	Little change	2%
Uninsured residents (under 65)	10.0%2015-2019	9.7%2020-2024	−0.3 points	Within the margin of error	53%
Violent crime rate	553 /100k2020	365 /100k2025	−34%	Improved	80%

“Against peers” compares the change with the same change in the 708 metro and micro areas that have the same two periods. It describes how common a change is, not why it happened.

Sources: Regional Economic Accounts; Local Area Unemployment Statistics; Quarterly Census of Employment and Wages; Mapping Injury, Overdose, and Violence; American Community Survey 5-Year Estimates; Business Formation Statistics; Uniform Crime Reporting Program, Return A master files; Public Libraries Survey; Fatality Analysis Reporting System; Distance to airports and intercity rail. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 925 metro and micro areas that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Metro and micro areas like Marshall, MO micropolitan area five years ago that improved

The places whose measures looked most like those of Marshall, MO micropolitan area in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, Marshall, MO micropolitan area itself moved +1.9 points in standing on average over the same 30 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

23,231 residents

Men
Women

80 and over
70–79
60–69
50–59
40–49
30–39
20–29
10–19
Under 10

Share of all residents, each sex

Biggest shift since 2015–2019: 50–59 women (−1.9 points).

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B01001View table on data.census.gov

Race and Hispanic origin

23,231 residents

Marshall, MO micropolitan area
United States share

White75%17,485
Black4.9%1,138
Hispanic or Latino13%2,932
Asian0.6%†144
American Indian and Alaska Native0.1%†24
Native Hawaiian and Pacific Islander1.4%†321
Other or two or more races5.1%1,187

Biggest shift since 2015–2019: White (−5.0 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B03002View table on data.census.gov

Education

14,816 residents (±207)

Marshall, MO micropolitan area
United States share

No high school diploma14%2,027
High school or GED37%5,516
Some college20%2,904
Associate degree6.8%1,011
Bachelor's degree15%2,152
Graduate degree8.1%1,206

No change since 2015–2019 is larger than the margin of error.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B15003View table on data.census.gov

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

8,053 households (±245)

Marshall, MO micropolitan area
United States share

Under $25k20%1,617
$25k–50k23%1,834
$50k–75k18%1,423
$75k–100k13%1,066
$100k–150k17%1,400
$150k–200k5.9%†479
$200k or more2.9%†234

Biggest shift since 2015–2019: $100k–150k (+8.8 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B19001View table on data.census.gov

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

8,053 households (±245)

Marshall, MO micropolitan area
United States share

Own70%5,622
Rent30%2,431

No change since 2015–2019 is larger than the margin of error.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B25003View table on data.census.gov

Rent paid

2,251 households (±259)

Marshall, MO micropolitan area
United States share

Under $75052%1,168
$750–1,00023%510
$1,000–1,50023%†519

Home values

5,622 homes (±288)

Marshall, MO micropolitan area
United States share

Under $150k50%2,796
$150k–250k28%1,565
$250k–400k13%755
$400k–750k

Age of homes

9,813 homes (±48)

Marshall, MO micropolitan area
United States share

2010 or later6.9%680
2000–20098.5%834
1980–199917%1,656

Size of homes

9,813 homes (±48)

Marshall, MO micropolitan area
United States share

Studio0.9%†93
1 bedroom6.7%659
2 bedrooms32%3,103

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

10,362 workers (±439)

Marshall, MO micropolitan area
United States share

Drive alone80%8,287
Carpool11%1,103
Public transit0.0%0
Walk4.2%†431
Bike0.0%†3
Work from home3.9%405
Other1.3%†133

No change since 2015–2019 is larger than the margin of error.

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B08301View table on data.census.gov

Time to get to work

9,957 workers (±440)

Marshall, MO micropolitan area
United States share

Under 15 min58%5,803
15–29 min21%2,106
30–44 min11%1,050

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes no occupation wages for Marshall, MO micropolitan area.

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

Marshall, MO has 451 employer establishments, 195 for every 10,000 residents (0.78× the US rate of 248), with 6,906 paid employees at an average annual pay of $43,432. The Census Bureau also counts 1,362 nonemployer businesses, mostly sole proprietors.

Establishments: 451; 1,362 nonemployers
Per 10,000 residents: 195; US 248
Paid employees: 6,906
Average annual pay: $43,432; US $68,342

Employer establishments, employees, average pay and nonemployers of Marshall, MO by industry, with the density per resident against the nation

Restaurants and other eating places	34	14.7	0.80×Fewer than typical	434	$17,454	15
Ambulatory health care services	28	12.1	0.58×Fewer than typical	235	$54,617	34
Religious organizations	22	9.5	1.71×More than typical	80	$24,225	—
Automotive repair and maintenance	18	7.8	1.54×More than typical	68	$40,162	37
Specialty trade contractors	18	7.8	0.50×Fewer than typical	78	$50,731	144
Gasoline stations	16	6.9	2.13×More than typical	148	$25,162	—
Limited-service restaurants	16	6.9	0.86×About typical	309	$16,887	4
Banks and credit unions	15	6.5	2.01×More than typical	186	$54,543	—
Services to buildings and dwellings	14	6	0.90×About typical	46	$48,935	121
Full-service restaurants	13	5.6	0.73×Fewer than typical	109	$19,578	7
Truck transportation	13	5.6	1.11×About typical	66	$59,470	51
Landscaping services	12	5.2	1.48×More than typical	30	$42,100	49

Rank places for an industry

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 23,156 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
A metro area's figures are the exact sums of its counties.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contract spending

In FY2026, federal agencies obligated $38.3K on contracts performed in Marshall, MO micropolitan area: $1.65 per resident (US $1,994).

Obligations: $38.3K
Per resident: $1.65; US $1,994
Sole-source: 0.0%; US 30%
Single offer: 0.0%; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

Department of the Army$38.3K100%

Top recipients

WALLIS LUBRICANT LLC$38.3K100%

Spending by fiscal year

243.4KFY2017
131.5KFY2018
16.1KFY2019
3.4MFY2020
4.8MFY2021
4.5MFY2022
6.1MFY2023
-4.7MFY2024

Top industries (NAICS)

Petroleum and coal products manufacturing · 3241$38.3K100%

Largest awards

8,000 GALLONS OF ROAD DIESEL DELIVERED TO MARSHALL, MO.$38.3K
WALLIS LUBRICANT LLC· Saline County, MO· Fuel· May 19, 2026 – May 19, 2026· W912NS26PA010

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 3, 2026, loaded Oct 3, 2026.

Federal grants & assistance

Grants, loans (counted at their subsidy cost), direct payments and insurance, by fiscal year of the action (USAspending.gov, FABS). Reported apart from contracts and never added to them.

In FY2026, federal agencies obligated $137.1M in grants, loans, direct payments and insurance for Marshall, MO micropolitan area: $5,895 per resident (US $12,955).

Assistance · FY2026: $137.1M; −10% vs FY2025
Per resident: $5,895; US $12,955
Loan face value: $4.5M; lent or guaranteed
To individuals: 2.6%; counted, never named

Top programs

96.002 · Social Security Retirement Insurance$76.1M55%
96.001 · Social Security Disability Insurance$13.9M10%

Counties in Marshall, MO

Whole counties, as the U.S. Office of Management and Budget delineates the area. Federal spending below is the exact sum of these counties.

Saline CountyCentral county4623,265

Principal cities

The cities the area is named for.

MarshallPrincipal city13,739

Largest cities and towns

By population, for places with most of their residents in the area.

Other metro and micro areas in Missouri

Areas based in Missouri, best score first.

Neighboring metro and micro areas

Places that share a border, best score first.

Similar metro and micro areas

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

Mapping Injury, Overdose, and ViolenceCenters for Disease Control and Prevention · release 2026-10-01
PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Daily county PM2.5 and ozone (EPA downscaler model)Centers for Disease Control and Prevention · U.S. Environmental Protection Agency · release 2022
Care Compare: Hospital General Information and Timely and Effective CareCenters for Medicare & Medicaid Services · release 2026-07-22
Distance to airports and intercity railFederal Aviation Administration · Bureau of Transportation Statistics · U.S. Census Bureau · release 2025+amtrak-2026-04-23
Uniform Crime Reporting Program, Return A master filesFederal Bureau of Investigation · release 2025
Public Libraries SurveyInstitute of Museum and Library Services · release FY2024
U.S. Drought Monitor county statisticsNational Drought Mitigation Center (University of Nebraska–Lincoln), USDA and NOAA · release 2026-09-29
Fatality Analysis Reporting SystemNational Highway Traffic Safety Administration · release 2024
nClimGrid-Daily county averagesNOAA National Centers for Environmental Information · release 2025
Regional Economic AccountsU.S. Bureau of Economic Analysis · release 2024
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
Quarterly Census of Employment and WagesU.S. Bureau of Labor Statistics · release 2026 Q1
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Building Permits SurveyU.S. Census Bureau · release 2026-08
Business Formation StatisticsU.S. Census Bureau · release 2026-10-01
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
Alternative Fuels Data Center station locatorU.S. Department of Energy · release 2026-10
Election Administration and Voting SurveyU.S. Election Assistance Commission · release 2024
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/M32180

Scores by category

Strengths · Weaknesses

Strengths

Weaknesses

Trends

What changed in five years

Improved13

Declined2

Metro and micro areas like Marshall, MO micropolitan area five years ago that improved

Who lives here

Age and sex

Race and Hispanic origin

Education

Income

Household income

Homes

Owners and renters

Rent paid

Home values

Age of homes

Size of homes

Getting to work

How people get to work

Time to get to work

Jobs and pay

Local businesses

Federal contract spending

Top buying agencies

Top recipients

Spending by fiscal year

Top industries (NAICS)

Largest awards

Federal grants & assistance

Top programs

Counties in Marshall, MO

Principal cities

Largest cities and towns

Other metro and micro areas in Missouri

Neighboring metro and micro areas

Similar metro and micro areas

Data and sources

Improved13

Declined2

Age and sex

Race and Hispanic origin

Education

Household income

Owners and renters

Rent paid

Home values

Age of homes

Size of homes

How people get to work

Time to get to work

Top buying agencies

Top recipients

Spending by fiscal year

Top industries (NAICS)

Largest awards

Top programs

What was bought

Top recipients (organizations)

Top agencies

By type

Assistance by fiscal year

County aggregates