Federal contractor · SAN FRANCISCO, CA

BETTERUP, INC.

BETTERUP, INC. received $2.1M in federal contract obligations in FY2026, on 5 awards (−59% vs FY2025). Since FY2019: $36.9M. Its largest customer was Department of the Navy ($2M).

Obligations · FY2026
$2.1M
New awards
5
Sole-source
92%
Single offer
0.0%
UEI
DCU2NFMLNL14
Other than small business
Open in the contracts explorerRelationship graph

Spending by fiscal year

Obligations per federal fiscal year (October–September).

  1. 50KFY2019
  2. 249.6KFY2020
  3. 4.3MFY2021
  4. 7.2MFY2022
  5. 9.4MFY2023
  6. 8.4MFY2024
  7. 5.2MFY2025
  8. 2.1MFY2026

Top buying agencies

Obligations in FY2026.

  1. Department of the Navy$2M92%
    1 awards
  2. Departmental Offices$90.7K4.2%
    1 awards
  3. Treasury Common Services Center$90.7K4.2%
    1 awards
  4. Department of the Air Force$00.0%
    2 awards

What was bought · Where the work was performed

Obligations in FY2026.

What was bought

  1. Other equipment & supplies$2M92%
  2. Education & social services$181.4K8.4%

Where the work was performed

  1. Norfolk city, VA$2M92%
  2. District of Columbia, DC$181.4K8.4%

Integrity signals

Shares of the year's obligations, next to the country's.

  • Low competition92%
    US 39% · $2M
  • Sole-source awards92%
    US 30% · $2M
  • Single-offer competitions0.0%
    US 8.8% · $0
  • Urgency justifications0.0%
    US 5.1% · $0

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Agencies awarding it sole-source contracts

  1. Department of the Navy$2M
    Department of Defense · 1 awards

Largest awards

  1. THE PURPOSE OF THIS TASK ORDER IS TO: 1. UNILATERALLY ISSUE A TASK ORDER IAW THE CURRENT PRICE LIST FOR 678 LICENSES $5,306.00 PER LICENSE.$3.6M
    Department of the Air Force· District of Columbia, DC· Professional services· Sep 25, 2025 – Apr 22, 2026· FA701425F0344
  2. BETTERUP HTP- 410 LICENSE SUBSCRIPTIONS$2M
    Department of the Navy· Norfolk city, VA· Other equipment & supplies· Apr 6, 2026 – Apr 6, 2026· N0018926PL065
  3. BETTERUP LEADERSHIP COACHING LICENSES - SBIR PHASE III$244.8K
    Department of the Air Force· San Francisco County, CA· Professional services· Sep 18, 2025 – Jan 28, 2026· FA701425P0034
  4. TASK ORDER #7 AGAINST 2032H323D00008 FOR LICENSES FOR EXECUTIVE COACHING, ASSESSMENTS AND ACCESS TO RESOURCES.$90.7K
    Treasury Common Services Center· District of Columbia, DC· Education & social services· Sep 28, 2026 – Sep 28, 2026· 2099AC26F00053
  5. ORDER # 5 AGAINST 2032H323D00008 FOR COACH LICENSES & ASSESSMENTS WITH ACCESS TO ONLINE RESOURCES FOR EXECUTIVE CLIENTS.$90.7K
    Departmental Offices· District of Columbia, DC· Education & social services· Apr 9, 2026 – Apr 9, 2026· 2032H326F00033

Competitors

Companies that win from the same buyers in the same markets: obligations by agency and industry compared over the last three fiscal years.

Compared on 6 markets (agency × industry), FY2024–FY2026.

  1. UNCONVENTIONAL CONCEPTS, INC$12.6M−100% in FY2026
    FORT WALTON BEACH, FL · 80% of this company's obligations are in markets they both serveAir Force · Scientific research and development services
  2. SOLAERO TECHNOLOGIES CORP.$12.9M+5,072% in FY2026
    ALBUQUERQUE, NM · 80% of this company's obligations are in markets they both serveAir Force · Scientific research and development services
  3. AUTOCON TECHNOLOGIES INC.$13M−100% in FY2026
    MAGNOLIA, TX · 80% of this company's obligations are in markets they both serveAir Force · Scientific research and development services

Showing the top 3 of 25 competitors. Open the profile for the full list.

Who sells to the same buyers in the same markets, not who wins against whom on a given contract. Prime contract obligations by the agency and NAICS code of each award; subawards are never added. A company is a family of legal entities, joined by parent UEI or, in part, by an AI reading of names.

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 6, 2026, loaded Oct 6, 2026 · FY2024–FY2026.

Lobbying and PAC activity

Organizations in House lobbying disclosures and FEC records whose names an AI judgment matched to this company. Those records carry no identifier shared with contracts, so every match is by name.

Matched organizations

  • BetterUPAI match · 98%
Lobbying · 2025
$0
1 reports
Lobbying · 2024–2025
$80K

Lobbying by year

  1. 2024$80K
    2 reports
  2. 2025$0
    1 reports

Top issues

  1. Defense1 reports

Who was contacted

  1. U.S. HOUSE OF REPRESENTATIVES1 reports
  2. U.S. SENATE1 reports

Houses of Congress and federal agencies the reports list as contacted (a report names every one for all its issues).

Lobbying firms hired

  1. J.A. Green and Company (formerly LLC)$80K
    3 reports

Registrants who are individuals are counted, not named.

Lobbying amounts are the filers' own good-faith estimates on quarterly LD-2 reports (the law asks for amounts rounded to $10,000; under $5,000 need not be itemized), latest amendment only. When an organization files its own report, it replaces what outside firms report for it that quarter. Matches are by name. Lobbying and political giving are legal and public: they show engagement with government, not influence over any award. Correlation is not influence: these organizations' lobbying and their contracts are shown side by side, and nothing here implies either affected the other.

Source: Lobbying disclosures (LD-1 registrations, LD-2 quarterly reports, LD-203 contribution reports) (Clerk of the U.S. House of Representatives), data current to Oct 6, 2026, loaded Oct 6, 2026 · 2023–2026.

Source: Committees, candidates and committee contributions to candidates (Federal Election Commission), data current to Oct 5, 2026, loaded Oct 5, 2026 · 2026, 2024, 2022.

Matches: Analisa AI name judgments (entity-match@1), updated Oct 5, 2026.

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 6, 2026, loaded Oct 6, 2026.