Census-designated place · Maui County, Hawaii

Lahaina, Hawaii

Lahaina is a census-designated place in Maui County, Hawaii, part of the Kahului-Wailuku, HI metro area. It has 10,162 residents. Lahaina, Hawaii has a quality-of-life score of 54 out of 100 (moderate), ranking #7,151 of 15,651 US cities and towns. Within Hawaii it ranks #84 of 125 cities and towns. It ranks best on effective property tax rate (low), preventable hospital stays (low) and arts, entertainment and recreation (high). It ranks worst on home price to income ratio (high), distance to an Amtrak station (high) and property crime rate (high).

54Moderate

Quality-of-life score: #7,151 of 15,651 cities and towns
Hawaii: #84 of 125 in HI
Population: 10,162 (2020-2024)
Land area: 8 mi²
Density: 1,306.8 /mi²
FIPS code: 1542950

Percentile-based score (100 is the best in the country) from 69 of 80 indicators, with the default “Explorer” weights.

Open in the map

Scores by category

Each category averages its indicators' percentile scores among US cities and towns.

Safety50#7,782/15,637
Economy56#6,891/15,631
Housing13#13,085/14,977
Health77#3,585/15,609
Healthcare54#7,274/15,650
Environment—
Education38#9,679/15,649
Infrastructure62#5,921/15,650
Community38#9,721/15,651
Leisure & amenities98#310/15,651

Strengths · Weaknesses

Indicators where Lahaina, Hawaii ranks highest and lowest among US cities and towns (score = percentile, 100 = best). Values marked “Maui County value” are the county’s: the source publishes no figure for this city or town, and the county holding most of its residents stands in.

Strengths

Effective property tax rate · low0.15%
100/100Hawaii 0.29%United States 0.94%2020-2024U.S. Census Bureau Census table B25090
Preventable hospital stays · low1,363 /100k
98/100Hawaii 1,752 /100kUnited States 2,769 /100k2023University of Wisconsin Population Health InstituteMaui County value
Arts, entertainment and recreation · high14.3 /10k
98/100Hawaii 6.8 /10kUnited States 5.5 /10k2025U.S. Bureau of Labor StatisticsMaui County value
Median Air Quality Index · low21
98/100Hawaii 292025U.S. Environmental Protection AgencyMaui County value
Time spent in the emergency room · low94 min
97/100Hawaii 122 minUnited States 170 minOct 2024–Sep 2025Centers for Medicare & Medicaid ServicesMaui County value
Depression · low15.9%
97/100Hawaii 17.0%United States 20.7%2023Centers for Disease Control and PreventionModel-based estimate

Weaknesses

Home price to income ratio · high9.9×
1/100Hawaii 8.4×United States 4.1×2020-2024U.S. Census Bureau Census table B25077
Distance to an Amtrak station · high2,349 mi
1/100Hawaii 2,391 miUnited States 43 mi2026Federal Aviation Administration · Bureau of Transportation Statistics · U.S. Census BureauMaui County value
Property crime rate · high2,567 /100k
4/100Hawaii 1,604 /100kUnited States 1,535 /100k2025Federal Bureau of InvestigationMaui County value
Natural hazard risk · high96.1
4/100Hawaii 93.22025Federal Emergency Management AgencyMaui County value
Voter turnout · low53.5%
8/100Hawaii 49.5%United States 65.2%2024U.S. Election Assistance CommissionMaui County value
Hospital quality rating · low2.0
9/100Hawaii 3.2United States 3.2Jul 2026Centers for Medicare & Medicaid ServicesMaui County value

Trends

The largest changes over about five years, next to the country's over the same periods.

PopulationFalling
12,776 (2015-2019) → 10,162 (2020-2024)
−20%5 yearsCensus table B01003US 328,329,953 → 340,003,797
Bachelor's degree or higherImproving
17.8% (2015-2019) → 26.4% (2020-2024)
+8.6 pts5 yearsCensus table B15003US 32.1% → 35.7%
Rent-burdened householdsWorsening
46.8% (2015-2019) → 53.0% (2020-2024)
+6.2 pts5 yearsCensus table B25070US 49.6% → 51.1%
Average commute timeWorsening
15.8 min (2015-2019) → 20.2 min (2020-2024)
+28%5 yearsCensus table B08013US 26.9 min → 26.4 min
Broadband subscriptionsImproving
84.1% (2015-2019) → 88.8% (2020-2024)
+4.7 pts5 yearsCensus table B28002US 82.7% → 91.0%
Median household incomeImproving
$75,850 (2015-2019) → $88,889 (2020-2024)
+17%5 yearsCensus table B19013US $65,712 → $81,604

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, Lahaina, Hawaii improved on 3 of 14 measures with a comparison and declined on 0. 10 moved within the margin of error and 1 barely changed.

Earlier (2015-2019)
Latest (2020-2024)
Lower standingHigher standing

Position is the place's standing among cities and towns: further right is better, whichever way the measure counts.

Improved3

Bachelor's++8.6 points17.8% → 26.4%
Uninsured−3.1 points7.6% → 4.5%
Household income+17%$75,850 → $88,889

Declined0

No measure declined by more than its margin of error.

All 14 measures

Change of every measure of Lahaina, Hawaii between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Average commute time	15.8 min2015-2019	20.2 min2020-2024	+4.5 min	Within the margin of error	12%
Bachelor's degree or higher	17.8%2015-2019	26.4%2020-2024	+8.6 points	Improved	86%
Broadband subscriptions	84.1%2015-2019	88.8%2020-2024	+4.7 points	Within the margin of error	30%
Child poverty rate	13.0%2015-2019	15.9%2020-2024	+2.9 points	Within the margin of error	27%
Effective property tax rate	0.30%2015-2019	0.15%2020-2024	−0.1 points	Little change	47%
High school diploma or higher	91.1%2015-2019	89.6%2020-2024	−1.5 points	Within the margin of error	19%
Home price to income ratio	9.1×2015-2019	9.9×2020-2024	+0.9×	Within the margin of error	28%
Income inequality (Gini index)	0.4132015-2019	0.4202020-2024	+0.007	Within the margin of error	45%
Median household income	$75,8502015-2019	$88,8892020-2024	+17%	Improved	27%
Poverty rate	9.8%2015-2019	11.5%2020-2024	+1.7 points	Within the margin of error	28%
Rent as share of income	29.1%2015-2019	31.4%2020-2024	+2.3 points	Within the margin of error	38%
Rent-burdened households	46.8%2015-2019	53.0%2020-2024	+6.2 points	Within the margin of error	34%
Unemployment rate	5.5%2015-2019	5.8%2020-2024	+0.3 points	Within the margin of error	42%
Uninsured residents (under 65)	7.6%2015-2019	4.5%2020-2024	−3.1 points	Improved	77%

“Against peers” compares the change with the same change in the 14640 cities and towns that have the same two periods. It describes how common a change is, not why it happened.

Sources: American Community Survey 5-Year Estimates. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 15651 cities and towns that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Cities and towns like Lahaina, Hawaii five years ago that improved

The places whose measures looked most like those of Lahaina, Hawaii in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, Lahaina, Hawaii itself moved −7.3 points in standing on average over the same 10 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

10,162 residents (±1,143)

Men
Women

80 and over†
70–79†
60–69†

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

2,960 households (±351)

Lahaina, Hawaii
Hawaii share

Under $25k7.1%†210
$25k–50k12%†356
$50k–75k16%

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

2,960 households (±351)

Lahaina, Hawaii
Hawaii share

Own56%1,657
Rent44%1,303

Biggest shift since 2015–2019: Own (+12.3 points).

Table view

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

5,211 workers (±700)

Lahaina, Hawaii
Hawaii share

Drive alone66%3,443
Carpool15%†758
Public transit2.7%†142

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes pay by metro area, not by county or city. The metro area page lists its largest occupations and lets you look up any job.

Pay in the Kahului-Wailuku, HI

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

The Census Bureau publishes business counts by county, not by city, so these are the figures of Maui County, the county holding most of Lahaina's residents.

Maui County has 5,000 employer establishments, 305 for every 10,000 residents (1.23× the US rate of 248; 1.33× Hawaii's), with 62,683 paid employees at an average annual pay of $52,863. The Census Bureau also counts 18,199 nonemployer businesses, mostly sole proprietors.

Establishments: 5,000; 18,199 nonemployers
Per 10,000 residents: 305; US 248 · Hawaii 229
Paid employees: 62,683
Average annual pay: $52,863; US $68,342

Employer establishments, employees, average pay and nonemployers of Maui County by industry, with the density per resident against the nation

Restaurants and other eating places	388	23.7	1.29×More than typical	8,802	$32,751	86
Ambulatory health care services	343	20.9	1.00×About typical	3,746	$80,154	866
Specialty trade contractors	314	19.1	1.24×About typical	2,335	$73,635	1,004
Lessors of real estate	263	16	1.30×More than typical	1,282	$56,219	2,059
Clothing and accessories stores	219	13.4	3.68×More than typical	1,724	$30,723	264
Services to buildings and dwellings	180	11	1.63×More than typical	1,893	$48,696	1,646
Full-service restaurants	178	10.9	1.41×More than typical	5,861	$36,042	32
Construction of buildings	169	10.3	1.36×More than typical	891	$71,182	560
Limited-service restaurants	131	8	1.00×About typical	2,061	$27,421	34
Building equipment contractors	122	7.4	1.24×About typical	1,135	$83,282	203
Traveler accommodation	119	7.3	4.02×More than typical	11,151	$63,583	81
Real estate agents and brokers	115	7	1.44×More than typical	411	$63,260	728

Rank places for an industry Open Maui County

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 164,022 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contracts performed here

In FY2026, an estimated $5.6M of federal contract obligations were for work performed in Lahaina, Hawaii: $554 per resident (US $1,994).

Obligations: $5.6M; −68% vs FY2025
Per resident: $554; US $1,994
Sole-source: 9.3%; US 30%
Single offer: 47%; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

Federal Emergency Management Agency$4.9M87%
Department of the Army$790K14%
National Oceanic and Atmospheric Administration$8,0280.1%
U.S. Coast Guard$4640.0%

Top recipients

LIMA CHARLIE, INC$2.8M49%
PARLIAMENT LLC$1.2M21%
AESTHETIC HOME INVESTMENTS LLC$771.1K14%
ECC CONSTRUCTORS LLC$479.3K8.5%
PONO AINA MANAGEMENT LLC$301.7K5.4%

Spending by fiscal year

7.1KFY2017
28.7KFY2018
204.2KFY2019
58KFY2020
1.8KFY2021
11.4KFY2022
2.9MFY2023
78.3MFY2024

Top industries (NAICS)

Activities related to real estate · 5313$4.7M84%
Waste treatment and disposal · 5622$550.1K9.8%
Nonresidential building construction · 2362$301.7K5.4%
Traveler accommodation · 7211$74.7K1.3%
Electric power generation, transmission and distribution · 2211$67.3K1.2%
Management, scientific, and technical consulting services · 5416

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 3, 2026, loaded Oct 3, 2026.

How this is estimated

Agencies report each contract action's place of performance as a county and a ZIP code. A ZIP code's money is split among the cities it covers by the share of its land inside each (Census 2020 ZIP code tabulation areas); the part outside city limits stays with the county.

The place of performance is what the contracting agency reports, often the contractor's office rather than where the work happens.
Shares are of land, not of people or businesses: a ZIP code that is mostly rural land but has its offices in town gives the town less than it should.
ZIP codes that are not mapped areas (post office boxes, the unique ZIP codes of large federal sites and companies) stay with their county, unless one city covers nearly all of it.
Counts of actions and awards include those only partly in Lahaina, Hawaii, so they do not add up across cities.

Lahaina, Hawaii's figures are part of those of Maui County, HI ($142.6M in FY2026), never added to them: 3.9% of that total.

Grants and other federal assistance are counted by county here, not split among cities: Lahaina is mostly in Maui County.

See federal money in Maui County

Representation in Congress

Members serving today, with their record in the current Congress (party-unity votes cast with their caucus, roll calls missed). Not a grade.

Lahaina, Hawaii is represented in the 119th Congress by these members.

House

Jill N. TokudaD-HI-2 · 100% of residentsWith party 100%Missed 0.1%

Senate

Explore Congress The 2026 races

County

A city can lie in several counties. Some indicators are published for counties only: the page marks them.

Maui County80100% of residents

Metro area

The metro or micro area the city belongs to.

Kahului-Wailuku, HI75

Other cities and towns in Maui County

Largest first.

Similar cities and towns

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/1542950

Scores by category

Strengths · Weaknesses

Strengths

Weaknesses

Trends