City · Pointe Coupee Parish, Louisiana

New Roads, Louisiana

New Roads is a city in Pointe Coupee Parish, Louisiana, part of the Baton Rouge, LA metro area. It has 4,404 residents. New Roads, Louisiana has a quality-of-life score of 10 out of 100 (very low), ranking #14,139 of 15,651 US cities and towns. Within Louisiana it ranks #115 of 262 cities and towns. It ranks best on preventable hospital stays (low), effective property tax rate (low) and public libraries (high). It ranks worst on reading scores (low), math scores (low) and child poverty rate (high).

10Very low

Quality-of-life score: #14,139 of 15,651 cities and towns
Louisiana: #115 of 262 in LA
Population: 4,404 (2020-2024)
Land area: 5 mi²
Density: 961.1 /mi²
FIPS code: 2255105

Percentile-based score (100 is the best in the country) from 74 of 80 indicators, with the default “Explorer” weights.

Open in the map

Scores by category

Each category averages its indicators' percentile scores among US cities and towns.

Safety40#9,396/15,637
Economy5#14,855/15,631
Housing24#11,440/14,977
Health3#15,176/15,609
Healthcare37#9,854/15,650
Environment68#4,927/15,453
Education6#14,725/15,649
Infrastructure2#15,378/15,650
Community9#14,182/15,651
Leisure & amenities57#6,703/15,651

Strengths · Weaknesses

Indicators where New Roads, Louisiana ranks highest and lowest among US cities and towns (score = percentile, 100 = best). Values marked “Pointe Coupee Parish value” are the county’s: the source publishes no figure for this city or town, and the county holding most of its residents stands in.

Strengths

Preventable hospital stays · low1,333 /100k
98/100Louisiana 3,516 /100kUnited States 2,769 /100k2023University of Wisconsin Population Health InstitutePointe Coupee Parish value
Effective property tax rate · low0.35%
96/100Louisiana 0.55%United States 0.94%2020-2024U.S. Census Bureau Census table B25090
Public libraries · high2.5 /10k
94/100Louisiana 0.8 /10kUnited States 0.5 /10k2024Institute of Museum and Library ServicesPointe Coupee Parish value
Homicide rate · low0.0 /100k
94/100Louisiana 11.8 /100kUnited States 4.8 /100kMay 2025–Apr 2026Centers for Disease Control and PreventionProvisional dataPointe Coupee Parish value
Pharmacies · high2.6 /10k
91/100Louisiana 2.7 /10kUnited States 1.8 /10k2025U.S. Bureau of Labor StatisticsPointe Coupee Parish value
Restaurants and bars · high12.8 /10k
90/100Louisiana 11.1 /10kUnited States 9.0 /10k2025U.S. Bureau of Labor StatisticsPointe Coupee Parish value

Weaknesses

Reading scores · low2.19
0/100Louisiana 2.74United States 3.052019University of Wisconsin Population Health InstitutePointe Coupee Parish value
Math scores · low2.16
0/100Louisiana 2.71United States 3.032019University of Wisconsin Population Health InstitutePointe Coupee Parish value
Child poverty rate · high55.8%
2/100Louisiana 25.0%United States 15.5%2020-2024U.S. Census Bureau Census table B17001
Loneliness · high39.7%
4/100Louisiana 37.4%United States 33.2%2023Centers for Disease Control and PreventionModel-based estimate
Frequent mental distress · high22.3%
4/100Louisiana 21.3%United States 18.6%2023University of Wisconsin Population Health InstituteModel-based estimate
Broadband subscriptions · low82.0%
5/100Louisiana 86.6%United States 91.0%2020-2024U.S. Census Bureau Census table B28002

Trends

The largest changes over about five years, next to the country's over the same periods.

Median household incomeImproving
$34,688 (2015-2019) → $51,328 (2020-2024)
+48%5 yearsCensus table B19013US $65,712 → $81,604
Broadband subscriptionsImproving
72.5% (2015-2019) → 82.0% (2020-2024)
+9.5 pts5 yearsCensus table B28002US 82.7% → 91.0%
Uninsured residents (under 65)Improving
13.3% (2015-2019) → 5.2% (2020-2024)
−8 pts5 yearsCensus table B27010US 10.8% → 9.8%
High school diploma or higherImproving
77.5% (2015-2019) → 85.1% (2020-2024)
+7.7 pts5 yearsCensus table B15003US 88.0% → 89.6%
Rent-burdened householdsImproving
66.7% (2015-2019) → 60.2% (2020-2024)
−6.6 pts5 yearsCensus table B25070US 49.6% → 51.1%
Unemployment rateImproving
15.0% (2015-2019) → 10.0% (2020-2024)
−4.9 pts5 yearsCensus table B23025US 3.7% → 4.0%

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, New Roads, Louisiana improved on 2 of 14 measures with a comparison and declined on 0. 12 moved within the margin of error and 0 barely changed.

Earlier (2015-2019)
Latest (2020-2024)
Lower standingHigher standing

Position is the place's standing among cities and towns: further right is better, whichever way the measure counts.

Improved2

Household income+48%$34,688 → $51,328
Broadband+9.5 points72.5% → 82.0%

Declined0

No measure declined by more than its margin of error.

All 14 measures

Change of every measure of New Roads, Louisiana between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Average commute time	27.0 min2015-2019	25.0 min2020-2024	−2.0 min	Within the margin of error	71%
Bachelor's degree or higher	19.2%2015-2019	20.4%2020-2024	+1.2 points	Within the margin of error	36%
Broadband subscriptions	72.5%2015-2019	82.0%2020-2024	+9.5 points	Improved	57%
Child poverty rate	51.2%2015-2019	55.8%2020-2024	+4.6 points	Within the margin of error	21%
Effective property tax rate	0.35%2015-2019	0.35%2020-2024	−0 points	Within the margin of error	16%
High school diploma or higher	77.5%2015-2019	85.1%2020-2024	+7.7 points	Within the margin of error	91%
Home price to income ratio	3.8×2015-2019	3.3×2020-2024	−0.5×	Within the margin of error	94%
Income inequality (Gini index)	0.5182015-2019	0.4932020-2024	−0.025	Within the margin of error	71%
Median household income	$34,6882015-2019	$51,3282020-2024	+48%	Improved	83%
Poverty rate	28.1%2015-2019	24.6%2020-2024	−3.5 points	Within the margin of error	73%
Public transit commuters	0.0%2015-2019	0.0%2020-2024	0 points	Within the margin of error	60%
Rent as share of income	39.0%2015-2019	34.7%2020-2024	−4.3 points	Within the margin of error	80%
Rent-burdened households	66.7%2015-2019	60.2%2020-2024	−6.6 points	Within the margin of error	75%
Unemployment rate	15.0%2015-2019	10.0%2020-2024	−4.9 points	Within the margin of error	96%

“Against peers” compares the change with the same change in the 14640 cities and towns that have the same two periods. It describes how common a change is, not why it happened.

Sources: American Community Survey 5-Year Estimates. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 15651 cities and towns that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Cities and towns like New Roads, Louisiana five years ago that improved

The places whose measures looked most like those of New Roads, Louisiana in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, New Roads, Louisiana itself moved +7.4 points in standing on average over the same 10 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

4,404 residents (±18)

Men
Women

80 and over†
70–79†
60–69†

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

1,799 households (±274)

New Roads, Louisiana
Louisiana share

Under $25k22%†396
$25k–50k27%†478
$50k–75k

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

1,799 households (±274)

New Roads, Louisiana
Louisiana share

Own71%1,279
Rent29%†520

No change since 2015–2019 is larger than the margin of error.

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

1,707 workers (±311)

New Roads, Louisiana
Louisiana share

Drive alone84%1,442
Carpool4.9%†83
Public transit0.0%0

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes pay by metro area, not by county or city. The metro area page lists its largest occupations and lets you look up any job.

Pay in the Baton Rouge, LA

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

The Census Bureau publishes business counts by county, not by city, so these are the figures of Pointe Coupee Parish, the county holding most of New Roads's residents.

Pointe Coupee Parish has 363 employer establishments, 182 for every 10,000 residents (0.73× the US rate of 248; 0.77× Louisiana's), with 4,127 paid employees at an average annual pay of $46,895. The Census Bureau also counts 1,821 nonemployer businesses, mostly sole proprietors.

Establishments: 363; 1,821 nonemployers
Per 10,000 residents: 182; US 248 · Louisiana 236
Paid employees: 4,127
Average annual pay: $46,895; US $68,342

Employer establishments, employees, average pay and nonemployers of Pointe Coupee Parish by industry, with the density per resident against the nation

Restaurants and other eating places	33	16.5	0.90×About typical	360	$14,894	21
Specialty trade contractors	26	13	0.84×About typical	109	$51,807	145
Ambulatory health care services	18	9	0.43×Fewer than typical	172	$55,203	101
Gasoline stations	16	8	2.47×More than typical	150	$30,000	—
Full-service restaurants	15	7.5	0.98×About typical	165	$15,903	7
Building equipment contractors	14	7	1.16×About typical	36	$46,278	28
Limited-service restaurants	14	7	0.87×About typical	184	$13,603	10
Grocery and convenience stores	12	6	2.02×More than typical	211	$23,507	4
Truck transportation	11	5.5	1.09×About typical	75	$42,347	77
General merchandise stores	10	5	2.83×More than typical	282	$29,376	12
Lessors of real estate	10	5	0.41×Fewer than typical	12	$20,250	170
Religious organizations	10	5	0.90×About typical	39	$28,769	—

Rank places for an industry Open Pointe Coupee Parish

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 19,989 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contracts performed here

In FY2026, an estimated $14K of federal contract obligations were for work performed in New Roads, Louisiana: $3.17 per resident (US $1,995).

Obligations: $14K; −67% vs FY2025
Per resident: $3.17; US $1,995
Sole-source: 0.0%; US 30%
Single offer: 100%; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

U.S. Coast Guard$28.3K100%

Top recipients

CYPRESS SOLUTIONS LLC$28.3K100%
CHUSTZ SURVEYING LLC-$14.3K0.0%

Spending by fiscal year

65KFY2017
107.9KFY2018
4.6KFY2019
109KFY2020
111KFY2021
138.1KFY2022
176.8KFY2023
139.9KFY2024

Top industries (NAICS)

Special food services · 7223$28.3K100%

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 7, 2026, loaded Oct 7, 2026.

How this is estimated

Agencies report each contract action's place of performance as a county and a ZIP code. A ZIP code's money is split among the cities it covers by the share of its land inside each (Census 2020 ZIP code tabulation areas); the part outside city limits stays with the county.

The place of performance is what the contracting agency reports, often the contractor's office rather than where the work happens.
Shares are of land, not of people or businesses: a ZIP code that is mostly rural land but has its offices in town gives the town less than it should.
ZIP codes that are not mapped areas (post office boxes, the unique ZIP codes of large federal sites and companies) stay with their county, unless one city covers nearly all of it.
Counts of actions and awards include those only partly in New Roads, Louisiana, so they do not add up across cities.

New Roads, Louisiana's figures are part of those of Pointe Coupee Parish, LA ($2M in FY2026), never added to them: 0.7% of that total.

Grants and other federal assistance are counted by county here, not split among cities: New Roads is mostly in Pointe Coupee Parish.

See federal money in Pointe Coupee Parish

Representation in Congress

Members serving today, with their record in the current Congress (party-unity votes cast with their caucus, roll calls missed). Not a grade.

New Roads, Louisiana is represented in the 119th Congress by these members.

House

Cleo FieldsD-LA-6 · 100% of residentsWith party 98%Missed 3.0%

Senate

Explore Congress The 2026 races

County

A city can lie in several counties. Some indicators are published for counties only: the page marks them.

Pointe Coupee Parish20100% of residents

Metro area

The metro or micro area the city belongs to.

Baton Rouge, LA33

Other cities and towns in Pointe Coupee Parish

Largest first.

Similar cities and towns

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/2255105

Scores by category

Strengths · Weaknesses

Strengths

Weaknesses

Trends