Census-designated place · Cumberland County, New Jersey

Gouldtown, New Jersey

Gouldtown is a census-designated place in Cumberland County, New Jersey, part of the Vineland, NJ metro area. It has 1,546 residents. Gouldtown, New Jersey has a quality-of-life score of 9 out of 100 (very low), ranking #14,230 of 15,651 US cities and towns. Within New Jersey it ranks #550 of 552 cities and towns. It ranks best on depression (low), public transit commuters (high) and grocery stores (high). It ranks worst on child care cost burden (high), high school diploma or higher (low) and preventable hospital stays (high).

9Very low

Quality-of-life score: #14,230 of 15,651 cities and towns
New Jersey: #550 of 552 in NJ
Population: 1,546 (2020-2024)
Land area: 3 mi²
Density: 547.1 /mi²
FIPS code: 3427060

Percentile-based score (100 is the best in the country) from 75 of 80 indicators, with the default “Explorer” weights.

Open in the map

Scores by category

Each category averages its indicators' percentile scores among US cities and towns.

Safety22#12,119/15,637
Economy20#12,481/15,631
Housing22#11,707/14,977
Health20#12,463/15,609
Healthcare9#14,239/15,650
Environment83#2,579/15,453
Education5#14,845/15,649
Infrastructure11#13,951/15,650
Community16#13,178/15,651
Leisure & amenities31#10,868/15,651

Strengths · Weaknesses

Indicators where Gouldtown, New Jersey ranks highest and lowest among US cities and towns (score = percentile, 100 = best). Values marked “Cumberland County value” are the county’s: the source publishes no figure for this city or town, and the county holding most of its residents stands in.

Strengths

Depression · low15.0%
98/100New Jersey 15.6%United States 20.7%2023Centers for Disease Control and PreventionModel-based estimate
Public transit commuters · high4.1%
91/100New Jersey 8.1%United States 3.2%2020-2024U.S. Census Bureau Census table B08301
Grocery stores · high2.4 /10k
87/100New Jersey 2.4 /10kUnited States 1.7 /10k2025U.S. Bureau of Labor StatisticsCumberland County value
Income inequality (Gini index) · low0.372
85/100New Jersey 0.478United States 0.4832020-2024U.S. Census Bureau Census table B19083
Fine particulate matter (PM2.5) · low6.4 µg/m³
84/100New Jersey 7.3 µg/m³United States 8.0 µg/m³2022Centers for Disease Control and Prevention · U.S. Environmental Protection AgencyCumberland County value
Suicide rate · low10.5 /100k
80/100New Jersey 8.0 /100kUnited States 14.1 /100kMay 2025–Apr 2026Centers for Disease Control and PreventionProvisional dataCumberland County value

Weaknesses

Child care cost burden · high49.1%
1/100New Jersey 34.2%United States 27.9%2023 & 2024University of Wisconsin Population Health InstituteCumberland County value
High school diploma or higher · low81.6%
4/100New Jersey 90.7%United States 89.6%2020-2024U.S. Census Bureau Census table B15003
Preventable hospital stays · high4,564 /100k
4/100New Jersey 3,143 /100kUnited States 2,769 /100k2023University of Wisconsin Population Health InstituteCumberland County value
Effective property tax rate · high2.20%
4/100New Jersey 1.88%United States 0.94%2020-2024U.S. Census Bureau Census table B25090
Adult obesity · high44.8%
5/100New Jersey 29.7%United States 38.2%2023University of Wisconsin Population Health InstituteModel-based estimate
Unemployment rate · high11.8%
6/100New Jersey 5.2%United States 4.3%2020-2024U.S. Bureau of Labor Statistics Census table B23025High uncertainty

Trends

The largest changes over about five years, next to the country's over the same periods.

PopulationFalling
1,805 (2016-2020) → 1,546 (2020-2024)
−14%4 yearsCensus table B01003US 331,578,104 → 340,003,797
Child poverty rateImproving
29.9% (2016-2020) → 12.6% (2020-2024)
−17 pts4 yearsCensus table B17001US 15.7% → 15.5%
Rent as share of incomeImproving
46.2% (2016-2020) → 30.6% (2020-2024)
−16 pts4 yearsCensus table B25071US 29.6% → 30.6%
Rent-burdened householdsImproving
62.8% (2016-2020) → 52.1% (2020-2024)
−11 pts4 yearsCensus table B25070US 49.1% → 51.1%
Broadband subscriptionsImproving
75.1% (2016-2020) → 85.7% (2020-2024)
+11 pts4 yearsCensus table B28002US 85.2% → 91.0%
Poverty rateImproving
16.7% (2016-2020) → 9.1% (2020-2024)
−7.6 pts4 yearsCensus table B17001US 11.9% → 12.1%

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

There is not enough history to compare Gouldtown, New Jersey over five years.

Cities and towns like Gouldtown, New Jersey five years ago that improved

The places whose measures looked most like those of Gouldtown, New Jersey in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

No place that looked like Gouldtown, New Jersey five years ago has more measures that improved than declined, with a higher standing among its peers today.

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

1,546 residents (±197)

Men
Women

80 and over†
70–79†
60–69†
50–59†
40–49†
30–39†
20–29†
10–19†
Under 10†

Share of all residents, each sex

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B01001View table on data.census.gov

Race and Hispanic origin

1,546 residents (±197)

Gouldtown, New Jersey
New Jersey share

White11%172
Black60%935
Hispanic or Latino16%†250

Education

1,032 residents (±134)

Gouldtown, New Jersey
New Jersey share

No high school diploma18%†190
High school or GED48%496
Some college16%164

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

582 households (±99)

Gouldtown, New Jersey
New Jersey share

Under $25k11%†64
$25k–50k35%†203
$50k–75k22%†126
$75k–100k15%†90
$100k–150k11%†66
$150k–200k3.1%†18
$200k or more2.6%†15

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B19001View table on data.census.gov

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

582 households (±99)

Gouldtown, New Jersey
New Jersey share

Own72%418
Rent28%†164

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B25003View table on data.census.gov

Rent paid

146 households (±57)

Gouldtown, New Jersey
New Jersey share

Under $7502.7%†4
$750–1,00019%†28
$1,000–1,50065%†95

Home values

418 homes (±87)

Gouldtown, New Jersey
New Jersey share

Under $150k28%†115
$150k–250k56%†232
$250k–400k15%†61

Age of homes

630 homes (±97)

Gouldtown, New Jersey
New Jersey share

2010 or later0.5%†3
2000–20098.4%†53
1980–199921%†131

Size of homes

630 homes (±97)

Gouldtown, New Jersey
New Jersey share

Studio0.3%†2
1 bedroom3.8%†24
2 bedrooms27%†172

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

636 workers (±118)

Gouldtown, New Jersey
New Jersey share

Drive alone71%449
Carpool19%†121
Public transit4.1%†26
Walk0.0%0
Bike0.3%†2
Work from home6.0%†38
Other0.0%0

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B08301View table on data.census.gov

Time to get to work

598 workers (±115)

Gouldtown, New Jersey
New Jersey share

Under 15 min23%†136
15–29 min44%266
30–44 min16%†96

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes pay by metro area, not by county or city. The metro area page lists its largest occupations and lets you look up any job.

Pay in the Vineland, NJ

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

The Census Bureau publishes business counts by county, not by city, so these are the figures of Cumberland County, the county holding most of Gouldtown's residents.

Cumberland County has 2,826 employer establishments, 183 for every 10,000 residents (0.74× the US rate of 248; 0.72× New Jersey's), with 47,846 paid employees at an average annual pay of $53,449. The Census Bureau also counts 8,503 nonemployer businesses, mostly sole proprietors.

Establishments: 2,826; 8,503 nonemployers
Per 10,000 residents: 183; US 248 · New Jersey 253
Paid employees: 47,846
Average annual pay: $53,449; US $68,342

Employer establishments, employees, average pay and nonemployers of Cumberland County by industry, with the density per resident against the nation

Ambulatory health care services	257	16.6	0.80×Fewer than typical	4,016	$75,589	420
Restaurants and other eating places	207	13.4	0.73×Fewer than typical	3,125	$21,169	48
Specialty trade contractors	182	11.8	0.76×Fewer than typical	1,620	$88,564	480
Limited-service restaurants	101	6.5	0.82×About typical	1,476	$19,836	22
Religious organizations	94	6.1	1.10×About typical	417	$20,542	—
Offices of physicians	89	5.8	0.89×About typical	1,806	$98,917	37
Construction of buildings	85	5.5	0.73×Fewer than typical	339	$59,493	248
Lessors of real estate	84	5.4	0.44×Fewer than typical	407	$46,953	969
Full-service restaurants	83	5.4	0.70×Fewer than typical	1,418	$23,307	14
Automotive repair and maintenance	82	5.3	1.05×About typical	336	$43,542	142
Personal care services	77	5	1.04×About typical	419	$27,277	343
Services to buildings and dwellings	76	4.9	0.73×Fewer than typical	347	$39,646	579

Rank places for an industry Open Cumberland County

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 154,497 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contracts performed here

In FY2026, an estimated $63.9K of federal contract obligations were for work performed in Gouldtown, New Jersey: $41.31 per resident (US $1,994).

Obligations: $63.9K; +115% vs FY2025
Per resident: $41.31; US $1,994
Sole-source: 7.0%; US 30%
Single offer: 0.0%; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

Federal Prison System / Bureau of Prisons$51.2K80%
Agricultural Marketing Service$7,57612%
Department of Veterans Affairs$4,6847.3%
Public Buildings Service$3590.6%

Top recipients

Spending by fiscal year

125.4KFY2017
64.8KFY2018
23.8KFY2019
35.8KFY2020
6.1KFY2021
12KFY2022
28.9KFY2023
130.8KFY2024

Top industries (NAICS)

Other residential care facilities · 6239$48.8K76%
Fruit and vegetable preserving and specialty food manufacturing · 3114$7,57612%
Nursing care facilities (skilled nursing facilities) · 6231$4,6847.3%
Outpatient care centers · 6214$2,4363.8%
Facilities support services · 5612$5710.9%

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 3, 2026, loaded Oct 3, 2026.

How this is estimated

Agencies report each contract action's place of performance as a county and a ZIP code. A ZIP code's money is split among the cities it covers by the share of its land inside each (Census 2020 ZIP code tabulation areas); the part outside city limits stays with the county.

The place of performance is what the contracting agency reports, often the contractor's office rather than where the work happens.
Shares are of land, not of people or businesses: a ZIP code that is mostly rural land but has its offices in town gives the town less than it should.
ZIP codes that are not mapped areas (post office boxes, the unique ZIP codes of large federal sites and companies) stay with their county, unless one city covers nearly all of it.
Counts of actions and awards include those only partly in Gouldtown, New Jersey, so they do not add up across cities.

Gouldtown, New Jersey's figures are part of those of Cumberland County, NJ ($76M in FY2026), never added to them: 0.1% of that total.

Grants and other federal assistance are counted by county here, not split among cities: Gouldtown is mostly in Cumberland County.

See federal money in Cumberland County

Representation in Congress

Members serving today, with their record in the current Congress (party-unity votes cast with their caucus, roll calls missed). Not a grade.

Gouldtown, New Jersey is represented in the 119th Congress by these members.

House

Jefferson Van DrewR-NJ-2 · 100% of residentsWith party 95%Missed 1.5%

Senate

Explore Congress The 2026 races

County

A city can lie in several counties. Some indicators are published for counties only: the page marks them.

Cumberland County28100% of residents

Metro area

The metro or micro area the city belongs to.

Vineland, NJ15

Other cities and towns in Cumberland County

Largest first.

Similar cities and towns

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/3427060

Scores by category

Strengths · Weaknesses

Strengths

Weaknesses

Trends

What changed in five years

Cities and towns like Gouldtown, New Jersey five years ago that improved