Industry · NAICS 8121

Personal care services

The United States has 160,726 employer establishments in personal care services (4.8 per 10,000 residents), employing 764,640 people at an average annual pay of $30,547, plus 1,539,712 nonemployer businesses.

In the United States

Establishments
160,726
1,539,712 nonemployers
Per 10,000 residents
4.8
Paid employees
764,640
Average annual pay
$30,547

Places ranked by residents per establishment

Places ranked by residents per establishment: more residents for each business, fewer competitors per resident. A count, not a measure of demand: retirement areas, low incomes or tourism change what a business needs.

Places
State
Size
Personal care services by residents per establishment
#Placevs US
1Lumberton, NC118,005716,8580.60.12×13$19,538632
2Corbin, KY149,5931113,5990.70.15×56$23,411437
3Show Low, AZ109,197119,92710.21×45$26,000254
4El Centro, CA180,683199,5101.10.22×65$27,400476
5Merced, CA294,319329,1971.10.23×172$28,186915
6Farmington, NM120,754148,6251.20.24×56$22,589322
7Anderson Creek, NC141,772187,8761.30.27×79$16,000594
8LaGrange, GA-AL105,739147,5531.30.28×29$26,138765
9Sherman-Denison, TX147,072207,3541.40.28×96$34,167633
10Rocky Mount, NC146,278207,3141.40.29×52$30,365902
11Owensboro, KY112,834167,0521.40.30×94$23,074452
12Roseburg, OR112,442167,0281.40.30×41$24,585344
13Hanford-Corcoran, CA153,197226,9641.40.30×101$28,010443
14Houma-Bayou Cane-Thibodaux, LA199,497296,8791.50.30×122$23,2541,162
15Richmond-Berea, KY127,624196,7171.50.31×140$14,200413
16Massena-Ogdensburg, NY106,607166,6631.50.31×41$31,902260
17Paducah, KY-IL102,558166,4101.60.33×63$36,397458
18Danville, VA101,712166,3571.60.33×59$14,932656
19Dalton, GA145,315236,3181.60.33×87$16,644595
20Brownsville-Harlingen, TX428,906686,3071.60.33×217$23,4011,771
21Cleveland, TN130,260216,2031.60.34×103$32,194553
22Eureka-Arcata, CA133,956226,0891.60.34×99$27,111472
23Monroe, MI155,563265,9831.70.35×133$20,000600
24Shelby-Kings Mountain, NC101,606175,9771.70.35×45$30,889550
25Bowling Green, KY189,968325,9371.70.35×152$36,322849

1–25 of 398 places

Sources: County Business Patterns (2023); Nonemployer Statistics (2024).

  • Residents per establishment is the place's population estimate for 2023 divided by its establishments; more residents per business means fewer competitors per resident. Places with fewer than the minimum establishments are left out because a handful of businesses makes the ratio jump around.
  • Metro areas are made of whole counties and their figures are the exact sums of those counties'. A metro area is listed under its principal state.
  • This compares counts of businesses with counts of residents. It does not measure demand, spending power, visitors, the size or quality of the businesses, or whether a market is open. Employment and payroll carry the Census Bureau's noise infusion.
  • County Business Patterns 2023 uses NAICS 2017 codes; the nonemployer figures use NAICS 2022. Industries are matched by name between editions.
  • Growth needs a second reference year of County Business Patterns in the same industry classification; only 2023 is loaded, so there is no growth column yet.

Federal contracts in this industry

Federal agencies obligated $5,115 on contracts under NAICS 8121 in fiscal year 2026, nationwide (8 awards, each counted once per county where it was performed).

Metro areas

  1. Cleveland, OH$78.7K1,538%
    1 award
  2. Cañon City, CO$30K587%
    1 award
  3. Virginia Beach-Chesapeake-Norfolk, VA-NC$21.8K427%
    1 award
  4. Youngstown-Warren, OH$10K195%
    1 award
  5. Wichita Falls, TX$4,23483%
    1 award
  6. Columbus, OH$1,18023%
    1 award

Counties

  1. Lake County, OH$78.7K1,538%
    1 award
  2. Fremont County, CO$30K587%
    1 award
  3. Virginia Beach city, VA$21.8K427%
    1 award
  4. Trumbull County, OH$10K195%
    1 award
  5. Wichita County, TX$4,23483%
    1 award
  6. Franklin County, OH$1,18023%
    1 award

Cities and towns

  1. Mentor city, OH$58K1,134%
    1 award
  2. Virginia Beach city, VA$21.8K427%
    1 award
  3. Kirtland Hills village, OH$11.7K228%
    1 award
  4. Wichita Falls city, TX$3,61071%
    1 award
  5. Mentor-on-the-Lake city, OH$3,37766%
    1 award
  6. Florence city, CO$1,11622%
    1 award
  7. Newton Falls village, OH$77015%
    1 award
  8. Williamsburg town, CO$74014%
    1 award
  9. South Canal CDP, OH$57011%
    1 award
  10. Columbus city, OH$2184.3%
    1 award

Where the work was performed, as agencies report it (often the contractor's office). Metro areas are the exact sums of their counties. Cities are estimated: each action's county money split by the share of its ZIP code's land inside the city, so a city's figure is part of its county's.

USAspending.gov, prime award contract transactions (FPDS)