Scores by category

Each category averages its indicators' percentile scores among US cities and towns.

Safety66#5,239/15,637
Economy100#45/15,631
Housing33#10,017/14,977
Health89#1,782/15,609
Healthcare70#4,683/15,650
Environment31#10,628/15,453
Education65#5,525/15,649
Infrastructure78#3,367/15,650
Community30#10,923/15,651
Leisure & amenities16#13,064/15,651

Strengths · Weaknesses

Indicators where Serenada, Texas ranks highest and lowest among US cities and towns (score = percentile, 100 = best). Values marked “Williamson County value” are the county’s: the source publishes no figure for this city or town, and the county holding most of its residents stands in.

Strengths

Income inequality (Gini index) · low0.260
100/100Texas 0.478United States 0.4832020-2024U.S. Census Bureau Census table B19083
Poverty rate · low1.5%
97/100Texas 13.4%United States 12.1%2020-2024U.S. Census Bureau Census table B17001High uncertainty
Child care cost burden · low19.1%
96/100Texas 24.5%United States 27.9%2023 & 2024University of Wisconsin Population Health InstituteWilliamson County value
Injury deaths · low48 /100k
95/100Texas 69 /100kUnited States 87 /100k2019-2023University of Wisconsin Population Health InstituteWilliamson County value
Median household income · high$154,653
95/100Texas $79,723United States $81,6042020-2024U.S. Census Bureau Census table B19013
Food insecurity · low7.8%
93/100Texas 19.4%United States 15.6%2022Centers for Disease Control and PreventionModel-based estimate

Weaknesses

Public libraries · low0.2 /10k
2/100Texas 0.3 /10kUnited States 0.5 /10k2024Institute of Museum and Library ServicesWilliamson County value
Hot days · high113 days
6/100Texas 111 daysUnited States 42 days2016-2025NOAA National Centers for Environmental InformationWilliamson County value
Grocery stores · low0.8 /10k
7/100Texas 1.1 /10kUnited States 1.7 /10k2025U.S. Bureau of Labor StatisticsWilliamson County value
High school diploma or higher · low89.3%
10/100Texas 86.0%United States 89.6%2020-2024U.S. Census Bureau Census table B15003
Social associations · low6.0 /10k
12/100Texas 7.3 /10kUnited States 9.1 /10k2023University of Wisconsin Population Health InstituteWilliamson County value
Restaurants and bars · low5.3 /10k
12/100Texas 7.8 /10kUnited States 9.0 /10k2025U.S. Bureau of Labor StatisticsWilliamson County value

Trends

The largest changes over about five years, next to the country's over the same periods.

Rent-burdened householdsWorsening
65.4% (2016-2020) → 100.0% (2020-2024)
+35 pts4 yearsCensus table B25070US 49.1% → 51.1%
Median household incomeImproving
$83,026 (2015-2019) → $154,653 (2020-2024)
+86%5 yearsCensus table B19013US $65,712 → $81,604
High school diploma or higherWorsening
96.5% (2015-2019) → 89.3% (2020-2024)
−7.2 pts5 yearsCensus table B15003US 88.0% → 89.6%
Bachelor's degree or higherImproving
38.3% (2015-2019) → 44.3% (2020-2024)
+6 pts5 yearsCensus table B15003US 32.1% → 35.7%
Average commute timeWorsening
24.1 min (2015-2019) → 31.3 min (2020-2024)
+30%5 yearsCensus table B08013US 26.9 min → 26.4 min
Income inequality (Gini index)Improving
0.341 (2015-2019) → 0.260 (2020-2024)
−24%5 yearsCensus table B19083US 0.482 → 0.483

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, Serenada, Texas improved on 2 of 10 measures with a comparison and declined on 0. 8 moved within the margin of error and 0 barely changed.

Earlier (2015-2019)
Latest (2020-2024)
Lower standingHigher standing

Position is the place's standing among cities and towns: further right is better, whichever way the measure counts.

Improved2

Household income+86%$83,026 → $154,653
Inequality−0.0820.341 → 0.260

Declined0

No measure declined by more than its margin of error.

All 10 measures

Change of every measure of Serenada, Texas between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Average commute time	24.1 min2015-2019	31.3 min2020-2024	+7.2 min	Within the margin of error	5%
Bachelor's degree or higher	38.3%2015-2019	44.3%2020-2024	+6 points	Within the margin of error	74%
Broadband subscriptions	96.7%2015-2019	97.0%2020-2024	+0.2 points	Within the margin of error	9%
Child poverty rate	0.0%2015-2019	0.0%2020-2024	0 points	Within the margin of error	42%
Effective property tax rate	1.43%2015-2019	1.10%2020-2024	−0.3 points	Within the margin of error	78%
High school diploma or higher	96.5%2015-2019	89.3%2020-2024	−7.2 points	Within the margin of error	3%
Home price to income ratio	4.0×2015-2019	3.1×2020-2024	−0.9×	Within the margin of error	97%
Income inequality (Gini index)	0.3412015-2019	0.2602020-2024	−0.082	Improved	93%
Median household income	$83,0262015-2019	$154,6532020-2024	+86%	Improved	97%
Public transit commuters	0.0%2015-2019	0.0%2020-2024	0 points	Within the margin of error	60%

“Against peers” compares the change with the same change in the 14640 cities and towns that have the same two periods. It describes how common a change is, not why it happened.

Sources: American Community Survey 5-Year Estimates. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 15651 cities and towns that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Cities and towns like Serenada, Texas five years ago that improved

The places whose measures looked most like those of Serenada, Texas in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, Serenada, Texas itself moved −3.9 points in standing on average over the same 8 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

1,444 residents (±350)

Men
Women

80 and over†
70–79†
60–69†
50–59†
40–49†
30–39†
20–29†
10–19†
Under 10†

Share of all residents, each sex

Biggest shift since 2015–2019: 40–49 women (+6.4 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B01001View table on data.census.gov

Race and Hispanic origin

1,444 residents (±350)

Serenada, Texas
Texas share

White84%1,210
Black0.0%0
Hispanic or Latino8.0%†116

Education

1,164 residents (±296)

Serenada, Texas
Texas share

No high school diploma11%†124
High school or GED12%†139
Some college25%†

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

527 households (±118)

Serenada, Texas
Texas share

Under $25k1.7%†9
$25k–50k3.0%†16
$50k–75k7.4%†39
$75k–100k23%†119
$100k–150k12%†65
$150k–200k31%†162
$200k or more22%†117

Biggest shift since 2015–2019: $150k–200k (+20.5 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B19001View table on data.census.gov

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

527 households (±118)

Serenada, Texas
Texas share

Own98%516
Rent2.1%†11

No change since 2015–2019 is larger than the margin of error.

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B25003View table on data.census.gov

Rent paid

11 households (±17)

Serenada, Texas
Texas share

Under $7500.0%0
$750–1,0000.0%0
$1,000–1,5000.0%0
$1,500–2,000

Home values

516 homes (±118)

Serenada, Texas
Texas share

Under $150k0.0%0
$150k–250k7.0%†36
$250k–400k16%†85

Age of homes

552 homes (±114)

Serenada, Texas
Texas share

2010 or later1.8%†10
2000–20091.8%†10
1980–199956%†307

Size of homes

552 homes (±114)

Serenada, Texas
Texas share

Studio0.0%0
1 bedroom0.0%0
2 bedrooms9.4%†52

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

744 workers (±254)

Serenada, Texas
Texas share

Drive alone70%†520
Carpool0.0%0
Public transit0.0%0
Walk0.0%0
Bike0.0%0
Work from home26%†190
Other4.6%†34

No change since 2015–2019 is larger than the margin of error.

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B08301View table on data.census.gov

Time to get to work

554 workers (±218)

Serenada, Texas
Texas share

Under 15 min25%†136
15–29 min35%†193
30–44 min22%†121

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes pay by metro area, not by county or city. The metro area page lists its largest occupations and lets you look up any job.

Pay in the Austin-Round Rock-San Marcos, TX

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

The Census Bureau publishes business counts by county, not by city, so these are the figures of Williamson County, the county holding most of Serenada's residents.

Williamson County has 15,041 employer establishments, 214 for every 10,000 residents (0.86× the US rate of 248; 0.98× Texas's), with 203,878 paid employees at an average annual pay of $66,266. The Census Bureau also counts 74,372 nonemployer businesses, mostly sole proprietors.

Establishments: 15,041; 74,372 nonemployers
Per 10,000 residents: 214; US 248 · Texas 218
Paid employees: 203,878
Average annual pay: $66,266; US $68,342

Employer establishments, employees, average pay and nonemployers of Williamson County by industry, with the density per resident against the nation

Ambulatory health care services	1,318	18.8	0.90×About typical	12,443	$72,645	2,861
Specialty trade contractors	1,151	16.4	1.06×About typical	15,884	$72,768	4,498
Restaurants and other eating places	1,130	16.1	0.88×About typical	23,874	$24,966	305
Lessors of real estate	826	11.8	0.96×About typical	2,874	$55,565	6,824
Computer systems design and related services	782	11.1	2.57×More than typical	12,290	$149,490	1,704
Management, scientific and technical consulting	556	7.9	1.18×About typical	1,549	$81,546	3,593
Limited-service restaurants	514	7.3	0.91×About typical	11,401	$22,655	136
Construction of buildings	493	7	0.93×About typical	3,659	$104,741	1,971
Building equipment contractors	492	7	1.16×About typical	6,712	$69,071	1,073
Offices of other health practitioners	443	6.3	1.04×About typical	2,703	$48,168	1,534
Personal care services	417	5.9	1.24×About typical	2,190	$39,164	2,729
Services to buildings and dwellings	414	5.9	0.87×About typical	3,248	$52,010	3,216

Rank places for an industry Open Williamson County

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 701,798 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contracts performed here

In FY2026, an estimated $136.6K of federal contract obligations were for work performed in Serenada, Texas: $94.60 per resident (US $1,994).

Obligations: $136.6K; +8.8% vs FY2025
Per resident: $94.60; US $1,994
Sole-source: 2.0%; US 30%
Single offer: 2.4%; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

Offices, Boards and Divisions$80.3K59%
Department of Veterans Affairs$33.8K25%
Animal and Plant Health Inspection Service$16.7K12%
Office of the Comptroller of the Currency$5,7774.2%
Defense Logistics Agency$8.390.0%

Top recipients

AVANTGARDE LLC$86.1K63%
UNITED MEDEVAC SOLUTIONS, INC.$27.7K20%
THOROUGHBRED AVIATION MAINTENANCE, INC.$16.7K12%
CARLSON MOBILITY LLC$6,0354.4%
TRENDSETTER ELECTRONICS LP$8.390.0%

Spending by fiscal year

13.9KFY2017
4.1KFY2018
8.4KFY2019
39.7KFY2020
76.2KFY2021
38.5KFY2022
124.6KFY2023
155.5KFY2024

Top industries (NAICS)

Computer systems design and related services · 5415$80.3K59%
Other ambulatory health care services · 6219$27.7K20%
Support activities for air transportation · 4881$16.7K12%
Medical equipment and supplies manufacturing · 3391$6,0354.4%
Management, scientific, and technical consulting services · 5416$5,7774.2%
Semiconductor and other electronic component manufacturing · 3344

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 3, 2026, loaded Oct 3, 2026.

How this is estimated

Agencies report each contract action's place of performance as a county and a ZIP code. A ZIP code's money is split among the cities it covers by the share of its land inside each (Census 2020 ZIP code tabulation areas); the part outside city limits stays with the county.

The place of performance is what the contracting agency reports, often the contractor's office rather than where the work happens.
Shares are of land, not of people or businesses: a ZIP code that is mostly rural land but has its offices in town gives the town less than it should.
ZIP codes that are not mapped areas (post office boxes, the unique ZIP codes of large federal sites and companies) stay with their county, unless one city covers nearly all of it.
Counts of actions and awards include those only partly in Serenada, Texas, so they do not add up across cities.

Serenada, Texas's figures are part of those of Williamson County, TX ($1.5B in FY2026), never added to them: 0.0% of that total.

Grants and other federal assistance are counted by county here, not split among cities: Serenada is mostly in Williamson County.

See federal money in Williamson County

Representation in Congress

Members serving today, with their record in the current Congress (party-unity votes cast with their caucus, roll calls missed). Not a grade.

Serenada, Texas is split between congressional districts: each representative is shown with the share of its residents in their district (current boundaries).

House

Senate

Explore Congress The 2026 races

County

A city can lie in several counties. Some indicators are published for counties only: the page marks them.

Williamson County78100% of residents

Metro area

The metro or micro area the city belongs to.

Austin-Round Rock-San Marcos, TX68

Other cities and towns in Williamson County

Largest first.

Similar cities and towns

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/4866806

Scores by category

Strengths · Weaknesses

Strengths

Weaknesses

Trends