Scores by category

Each category averages its indicators' percentile scores among US cities and towns.

Safety88#1,844/15,637
Economy71#4,595/15,631
Housing93#1,057/14,977
Health72#4,347/15,609
Healthcare98#257/15,650
Environment62#5,826/15,453
Education64#5,570/15,649
Infrastructure56#6,860/15,650
Community94#901/15,651
Leisure & amenities64#5,580/15,651

Strengths · Weaknesses

Indicators where Kimberly, Wisconsin ranks highest and lowest among US cities and towns (score = percentile, 100 = best). Values marked “Outagamie County value” are the county’s: the source publishes no figure for this city or town, and the county holding most of its residents stands in.

Strengths

Natural hazard risk · low0.8
100/100Wisconsin 10.52025Federal Emergency Management AgencyOutagamie County value
Rent-burdened households · low30.7%
99/100Wisconsin 43.7%United States 51.1%2020-2024U.S. Census Bureau Census table B25070
Mammography screening · high59.0%
98/100Wisconsin 53.0%United States 46.0%2023University of Wisconsin Population Health InstituteOutagamie County value
Distance to an airport · low9 mi
95/100Wisconsin 37 miUnited States 33 mi2025Federal Aviation Administration · Bureau of Transportation Statistics · U.S. Census BureauOutagamie County value
Average commute time · low17.3 min
94/100Wisconsin 22.2 minUnited States 26.4 min2020-2024U.S. Census Bureau Census table B08013
High school diploma or higher · high96.2%
92/100Wisconsin 93.6%United States 89.6%2020-2024U.S. Census Bureau Census table B15003

Weaknesses

Grocery stores · low1.0 /10k
13/100Wisconsin 1.5 /10kUnited States 1.7 /10k2025U.S. Bureau of Labor StatisticsOutagamie County value
Comfortable days · low23.6%
16/100Wisconsin 24.0%United States 26.8%2016-2025NOAA National Centers for Environmental InformationOutagamie County value
Broadband subscriptions · low85.8%
16/100Wisconsin 90.3%United States 91.0%2020-2024U.S. Census Bureau Census table B28002
Days with unhealthy air · high2.5%
16/1002025U.S. Environmental Protection AgencyOutagamie County value
Distance to an Amtrak station · high73 mi
17/100Wisconsin 40 miUnited States 43 mi2026Federal Aviation Administration · Bureau of Transportation Statistics · U.S. Census BureauOutagamie County value
Public transit commuters · low0.0%
27/100Wisconsin 1.1%United States 3.2%2020-2024U.S. Census Bureau Census table B08301

Trends

The largest changes over about five years, next to the country's over the same periods.

PopulationRising
6,770 (2015-2019) → 7,447 (2020-2024)
+10%5 yearsCensus table B01003US 328,329,953 → 340,003,797
New homes permittedImproving
5.2 /1k (2021) → 8.3 /1k (Sep 2025–Aug 2026)
+60%5 yearsUS 5.2 /1k → 4.2 /1k
Child poverty rateWorsening
5.7% (2015-2019) → 16.1% (2020-2024)
+10 pts5 yearsCensus table B17001US 16.8% → 15.5%
Median household incomeImproving
$53,884 (2015-2019) → $70,451 (2020-2024)
+31%5 yearsCensus table B19013US $65,712 → $81,604
Bachelor's degree or higherImproving
25.8% (2015-2019) → 31.1% (2020-2024)
+5.3 pts5 yearsCensus table B15003US 32.1% → 35.7%
Home price to income ratioWorsening
2.7× (2015-2019) → 3.2× (2020-2024)
+19%5 yearsCensus table B25077US 3.5× → 4.1×

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, Kimberly, Wisconsin improved on 2 of 14 measures with a comparison and declined on 1. 11 moved within the margin of error and 0 barely changed.

Earlier (2015-2019)
Latest (2020-2024)
Lower standingHigher standing

Position is the place's standing among cities and towns: further right is better, whichever way the measure counts.

Improved2

Property tax−0.7 points1.97% → 1.30%
Household income+31%$53,884 → $70,451

Declined1

Child poverty+10 points5.7% → 16.1%

All 14 measures

Change of every measure of Kimberly, Wisconsin between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Average commute time	20.4 min2015-2019	17.3 min2020-2024	−3.1 min	Within the margin of error	80%
Bachelor's degree or higher	25.8%2015-2019	31.1%2020-2024	+5.3 points	Within the margin of error	70%
Broadband subscriptions	83.0%2015-2019	85.8%2020-2024	+2.9 points	Within the margin of error	19%
Child poverty rate	5.7%2015-2019	16.1%2020-2024	+10 points	Declined	11%
Effective property tax rate	1.97%2015-2019	1.30%2020-2024	−0.7 points	Improved	96%
High school diploma or higher	94.3%2015-2019	96.2%2020-2024	+2 points	Within the margin of error	58%
Home price to income ratio	2.7×2015-2019	3.2×2020-2024	+0.5×	Within the margin of error	47%
Income inequality (Gini index)	0.3832015-2019	0.3922020-2024	+0.010	Within the margin of error	42%
Median household income	$53,8842015-2019	$70,4512020-2024	+31%	Improved	57%
Poverty rate	7.6%2015-2019	9.9%2020-2024	+2.3 points	Within the margin of error	24%
Rent as share of income	24.8%2015-2019	26.3%2020-2024	+1.5 points	Within the margin of error	43%
Rent-burdened households	32.2%2015-2019	30.7%2020-2024	−1.5 points	Within the margin of error	61%
Unemployment rate	2.3%2015-2019	2.8%2020-2024	+0.5 points	Within the margin of error	38%
Uninsured residents (under 65)	5.3%2015-2019	2.5%2020-2024	−2.8 points	Within the margin of error	75%

“Against peers” compares the change with the same change in the 14640 cities and towns that have the same two periods. It describes how common a change is, not why it happened.

Sources: American Community Survey 5-Year Estimates. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 15651 cities and towns that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Cities and towns like Kimberly, Wisconsin five years ago that improved

The places whose measures looked most like those of Kimberly, Wisconsin in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, Kimberly, Wisconsin itself moved −0.5 points in standing on average over the same 10 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

7,447 residents (±32)

Men
Women

80 and over†
70–79†
60–69
50–59†
40–49†
30–39
20–29†
10–19†
Under 10†

Share of all residents, each sex

Biggest shift since 2015–2019: 60–69 men (+3.5 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B01001View table on data.census.gov

Race and Hispanic origin

7,447 residents (±32)

Kimberly, Wisconsin
Wisconsin share

White89%6,627
Black0.3%†22
Hispanic or Latino4.4%†326

Education

5,316 residents (±289)

Kimberly, Wisconsin
Wisconsin share

No high school diploma3.8%†200
High school or GED35%1,836
Some college17%906

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

3,271 households (±265)

Kimberly, Wisconsin
Wisconsin share

Under $25k12%†402
$25k–50k21%†694
$50k–75k19%610
$75k–100k17%568
$100k–150k17%540
$150k–200k8.2%†268
$200k or more5.8%†189

Biggest shift since 2015–2019: $150k–200k (+4.7 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B19001View table on data.census.gov

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

3,271 households (±265)

Kimberly, Wisconsin
Wisconsin share

Own62%2,021
Rent38%1,250

No change since 2015–2019 is larger than the margin of error.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B25003View table on data.census.gov

Rent paid

1,250 households (±298)

Kimberly, Wisconsin
Wisconsin share

Under $75024%†296
$750–1,00014%†169
$1,000–1,50032%†400

Home values

2,021 homes (±211)

Kimberly, Wisconsin
Wisconsin share

Under $150k13%†255
$150k–250k47%948
$250k–400k34%685

Age of homes

3,351 homes (±281)

Kimberly, Wisconsin
Wisconsin share

2010 or later15%†498
2000–20096.6%†221
1980–199925%†839

Size of homes

3,351 homes (±281)

Kimberly, Wisconsin
Wisconsin share

Studio1.3%†43
1 bedroom15%†512
2 bedrooms26%865

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

3,394 workers (±321)

Kimberly, Wisconsin
Wisconsin share

Drive alone79%2,688
Carpool4.1%†138
Public transit0.0%0
Walk2.9%†98
Bike0.0%0
Work from home14%†463
Other0.2%†7

Biggest shift since 2015–2019: Work from home (+8.4 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B08301View table on data.census.gov

Time to get to work

2,931 workers (±327)

Kimberly, Wisconsin
Wisconsin share

Under 15 min37%1,072
15–29 min46%1,358
30–44 min15%†451

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes pay by metro area, not by county or city. The metro area page lists its largest occupations and lets you look up any job.

Pay in the Appleton, WI

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

The Census Bureau publishes business counts by county, not by city, so these are the figures of Outagamie County, the county holding most of Kimberly's residents.

Outagamie County has 5,304 employer establishments, 274 for every 10,000 residents (1.10× the US rate of 248; 1.12× Wisconsin's), with 101,784 paid employees at an average annual pay of $61,503. The Census Bureau also counts 12,522 nonemployer businesses, mostly sole proprietors.

Establishments: 5,304; 12,522 nonemployers
Per 10,000 residents: 274; US 248 · Wisconsin 244
Paid employees: 101,784
Average annual pay: $61,503; US $68,342

Employer establishments, employees, average pay and nonemployers of Outagamie County by industry, with the density per resident against the nation

Specialty trade contractors	454	23.4	1.51×More than typical	5,885	$80,175	758
Ambulatory health care services	383	19.8	0.95×About typical	5,586	$87,701	430
Restaurants and other eating places	354	18.3	1.00×About typical	7,103	$19,088	48
Building equipment contractors	173	8.9	1.48×More than typical	3,885	$86,114	110
Full-service restaurants	168	8.7	1.13×About typical	3,833	$20,324	25
Lessors of real estate	164	8.5	0.69×Fewer than typical	679	$48,523	1,555
Construction of buildings	150	7.7	1.02×About typical	1,240	$89,415	339
Limited-service restaurants	140	7.2	0.90×About typical	2,682	$17,917	16
Offices of physicians	139	7.2	1.11×About typical	2,176	$115,955	83
Personal care services	136	7	1.47×More than typical	650	$30,714	601
Automotive repair and maintenance	133	6.9	1.36×More than typical	949	$58,026	150
Offices of other health practitioners	125	6.5	1.06×About typical	842	$47,943	230

Rank places for an industry Open Outagamie County

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 193,628 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contracts performed here

In FY2026, an estimated $0 of federal contract obligations were for work performed in Kimberly, Wisconsin: $0 per resident (US $1,994).

Obligations: $0
Per resident: $0; US $1,994
Sole-source: —; US 30%
Single offer: —; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

Top recipients

Spending by fiscal year

30.9KFY2017
9.4KFY2018
4.7KFY2019
8.4KFY2020
1.4KFY2021
2.1KFY2022

What was bought

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 3, 2026, loaded Oct 3, 2026.

How this is estimated

Agencies report each contract action's place of performance as a county and a ZIP code. A ZIP code's money is split among the cities it covers by the share of its land inside each (Census 2020 ZIP code tabulation areas); the part outside city limits stays with the county.

The place of performance is what the contracting agency reports, often the contractor's office rather than where the work happens.
Shares are of land, not of people or businesses: a ZIP code that is mostly rural land but has its offices in town gives the town less than it should.
ZIP codes that are not mapped areas (post office boxes, the unique ZIP codes of large federal sites and companies) stay with their county, unless one city covers nearly all of it.
Counts of actions and awards include those only partly in Kimberly, Wisconsin, so they do not add up across cities.

Kimberly, Wisconsin's figures are part of those of Outagamie County, WI ($51.4M in FY2026), never added to them: 0.0% of that total.

Grants and other federal assistance are counted by county here, not split among cities: Kimberly is mostly in Outagamie County.

See federal money in Outagamie County

Representation in Congress

Members serving today, with their record in the current Congress (party-unity votes cast with their caucus, roll calls missed). Not a grade.

Kimberly, Wisconsin is represented in the 119th Congress by these members.

House

Tony WiedR-WI-8 · 100% of residentsWith party 99%Missed 1.2%

Senate

Explore Congress The 2026 races

County

A city can lie in several counties. Some indicators are published for counties only: the page marks them.

Outagamie County98100% of residents

Metro area

The metro or micro area the city belongs to.

Appleton, WI98

Other cities and towns in Outagamie County

Largest first.

Similar cities and towns

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Building Permits SurveyU.S. Census Bureau · release 2026-08
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/5539650