Scores by category

Each category averages its indicators' percentile scores among US metro and micro areas.

Safety80#183/924
Economy90#89/925
Housing63#346/925
Health78#206/925
Healthcare21#728/923
Environment12#803/917
Education57#399/925
Infrastructure81#179/925
Community61#362/925
Leisure & amenities20#740/925

Strengths · Weaknesses

Indicators where Holland, MI micropolitan area ranks highest and lowest among US metro and micro areas (score = percentile, 100 = best).

Strengths

Job growth · high8.7%
100/100Michigan 0.3%United States 0.1%2026 Q1U.S. Bureau of Labor StatisticsProvisional data
Voter turnout · high79.5%
98/100Michigan 74.6%United States 65.2%2024U.S. Election Assistance CommissionAggregated from counties
Child care cost burden · low18.2%
98/100Michigan 25.4%United States 27.9%2023 & 2024University of Wisconsin Population Health InstituteAggregated from counties
Poverty rate · low8.4%
94/100Michigan 13.4%United States 12.1%2020-2024U.S. Census Bureau Census table B17001
Severe housing problems · low9.6%
94/100Michigan 13.4%United States 16.8%2017-2021University of Wisconsin Population Health InstituteAggregated from counties
Drug overdose deaths · low7.7 /100k
94/100Michigan 16.2 /100kUnited States 18.4 /100kMar 2025–Feb 2026Centers for Disease Control and PreventionAggregated from counties

Weaknesses

Primary care physicians · low21 /100k
1/100Michigan 81 /100kUnited States 76 /100k2022University of Wisconsin Population Health InstituteAggregated from counties
High ozone days · high11 days
2/100Michigan 3 daysUnited States 7 days2022Centers for Disease Control and Prevention · U.S. Environmental Protection AgencyAggregated from counties
Pharmacies · low0.7 /10k
6/100Michigan 1.9 /10kUnited States 1.8 /10k2025U.S. Bureau of Labor StatisticsAggregated from counties
Days with unhealthy air · high3.9%
7/1002025U.S. Environmental Protection Agency
Grocery stores · low0.9 /10k
10/100Michigan 1.5 /10kUnited States 1.7 /10k2025U.S. Bureau of Labor StatisticsAggregated from counties
Dentists · low35 /100k
12/100Michigan 82 /100kUnited States 75 /100k2023University of Wisconsin Population Health InstituteAggregated from counties

Trends

The largest changes over about five years, next to the country's over the same periods.

Gyms and fitness centersImproving
0.2 /10k (2020) → 0.5 /10k (2025)
+194%5 yearsUS 1.2 /10k → 1.3 /10k
High ozone daysWorsening
5 days (2017) → 11 days (2022)
+120%5 yearsUS 9 days → 7 days
Child care cost burdenImproving
34.2% (2020 & 2021) → 18.2% (2023 & 2024)
−16 pts3 yearsUS 24.5% → 27.9%
Drought exposureImproving
27% (2021) → 14% (Oct 2025–Sep 2026)
−13 pts5 yearsUS 40% → 43%
Broadband subscriptionsImproving
79.4% (2015-2019) → 91.6% (2020-2024)
+12 pts5 yearsCensus table B28002US 82.7% → 91.0%
Access to exercise opportunitiesImproving
46.5% (2010 & 2021) → 58.4% (2022 & 2024)
+12 pts3 yearsUS 79.8% → 84.5%

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, Holland, MI micropolitan area improved on 17 of 32 measures with a comparison and declined on 5. 6 moved within the margin of error and 4 barely changed.

Earlier period
Latest period
Lower standingHigher standing

Position is the place's standing among metro and micro areas: further right is better, whichever way the measure counts. Periods differ by measure (most compare 2015-2019 with 2020-2024); each row names its own in its tooltip and in the table.

Improved17

Gyms+194%0.2 /10k → 0.5 /10k
Suicides−36%25.7 /100k → 16.4 /100k
Bachelor's++4.5 points22.6% → 27.1%
Broadband+12 points79.4% → 91.6%
Household income+32%$62,965 → $83,283

Declined5

Grocery stores−28%1.2 /10k → 0.9 /10k
Rent / income+3.3 points25.3% → 28.6%
Pharmacies−27%1.0 /10k → 0.7 /10k
Traffic deaths+29%12.2 /100k → 15.8 /100k
Price / income+0.6×2.6× → 3.2×

All 32 measures

Change of every measure of Holland, MI micropolitan area between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Arts, entertainment and recreation	3.4 /10k2020	3.8 /10k2025	+12%	Improved	59%
Average commute time	23.9 min2015-2019	24.2 min2020-2024	+0.3 min	Within the margin of error	54%
Average weekly wage	$1,0222020	$1,2132025	+19%	Improved	14%
Bachelor's degree or higher	22.6%2015-2019	27.1%2020-2024	+4.5 points	Improved	86%
Broadband subscriptions	79.4%2015-2019	91.6%2020-2024	+12 points	Improved	79%
Child poverty rate	14.9%2015-2019	10.9%2020-2024	−4 points	Improved	68%
Distance to an airport	28 mi2020	28 mi2025	0 mi	Little change	50%
Drug overdose deaths	14.9 /100k2020	7.7 /100kMar 2025–Feb 2026	−48%	Improved	80%
Effective property tax rate	1.17%2015-2019	1.00%2020-2024	−0.2 points	Little change	64%
Firearm deaths	14.1 /100k2020	11.5 /100kMay 2025–Apr 2026	−18%	Improved	80%
Grocery stores	1.2 /10k2020	0.9 /10k2025	−28%	Declined	4%
Gyms and fitness centers	0.2 /10k2020	0.5 /10k2025	+194%	Improved	99%
High school diploma or higher	90.9%2015-2019	92.4%2020-2024	+1.5 points	Within the margin of error	44%
Home price to income ratio	2.6×2015-2019	3.2×2020-2024	+0.6×	Declined	34%
Homicide rate	3.0 /100k2020	2.8 /100kMay 2025–Apr 2026	−6.7%	Improved	28%
Income adjusted for local prices	$50,9762019	$68,0152024	+33%	Improved	62%
Income inequality (Gini index)	0.4032015-2019	0.4152020-2024	+0.012	Within the margin of error	25%
Median household income	$62,9652015-2019	$83,2832020-2024	+32%	Improved	77%
New business applications	6.6 /1k2020	10.3 /1k2025	+56%	Improved	65%
Pharmacies	1.0 /10k2020	0.7 /10k2025	−27%	Declined	11%
Poverty rate	10.4%2015-2019	8.4%2020-2024	−2 points	Improved	73%
Property crime rate	1,044 /100k2020	879 /100k2025	−16%	Improved	18%
Public libraries	0.9 /10k2019	0.9 /10k2024	−3.7%	Little change	32%
Public transit commuters	0.2%2015-2019	0.3%2020-2024	+0.1 points	Within the margin of error	90%
Rent as share of income	25.3%2015-2019	28.6%2020-2024	+3.3 points	Declined	9%
Rent-burdened households	38.8%2015-2019	45.8%2020-2024	+7 points	Within the margin of error	10%
Restaurants and bars	7.3 /10k2020	7.4 /10k2025	+1.3%	Little change	51%
Suicide rate	25.7 /100k2020	16.4 /100kMay 2025–Apr 2026	−36%	Improved	96%
Traffic deaths	12.2 /100k2015-2019	15.8 /100k2020-2024	+29%	Declined	18%
Unemployment rate	7.8%2020	4.5%2025	−3.3 points	Improved	59%
Uninsured residents (under 65)	5.4%2015-2019	5.8%2020-2024	+0.5 points	Within the margin of error	28%
Violent crime rate	206 /100k2020	155 /100k2025	−25%	Improved	65%

“Against peers” compares the change with the same change in the 708 metro and micro areas that have the same two periods. It describes how common a change is, not why it happened.

Sources: Regional Economic Accounts; Local Area Unemployment Statistics; Quarterly Census of Employment and Wages; Mapping Injury, Overdose, and Violence; American Community Survey 5-Year Estimates; Business Formation Statistics; Uniform Crime Reporting Program, Return A master files; Public Libraries Survey; Fatality Analysis Reporting System; Distance to airports and intercity rail. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 925 metro and micro areas that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Metro and micro areas like Holland, MI micropolitan area five years ago that improved

The places whose measures looked most like those of Holland, MI micropolitan area in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, Holland, MI micropolitan area itself moved +1.1 points in standing on average over the same 30 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

121,456 residents

Men
Women

80 and over
70–79
60–69

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

45,522 households (±633)

Holland, MI micropolitan area
United States share

Under $25k10.0%4,531
$25k–50k17%7,929
$50k–75k17%7,731

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

45,522 households (±633)

Holland, MI micropolitan area
United States share

Own87%39,772
Rent13%5,750

Biggest shift since 2015–2019: Own (+4.8 points).

Table view

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

57,296 workers (±942)

Holland, MI micropolitan area
United States share

Drive alone79%45,191
Carpool8.1%4,614
Public transit0.3%†187

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes no occupation wages for Holland, MI micropolitan area.

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

Holland, MI has 2,571 employer establishments, 211 for every 10,000 residents (0.85× the US rate of 248), with 38,899 paid employees at an average annual pay of $55,634. The Census Bureau also counts 9,569 nonemployer businesses, mostly sole proprietors.

Establishments: 2,571; 9,569 nonemployers
Per 10,000 residents: 211; US 248
Paid employees: 38,899
Average annual pay: $55,634; US $68,342

Employer establishments, employees, average pay and nonemployers of Holland, MI by industry, with the density per resident against the nation

Specialty trade contractors	278	22.8	1.47×More than typical	2,154	$69,642	871
Restaurants and other eating places	160	13.1	0.71×Fewer than typical	2,744	$21,713	36
Ambulatory health care services	122	10	0.48×Fewer than typical	1,101	$64,386	328
Construction of buildings	112	9.2	1.21×About typical	484	$57,056	483
Religious organizations	102	8.4	1.51×More than typical	626	$24,725	—
Building equipment contractors	95	7.8	1.29×More than typical	875	$63,158	171
Truck transportation	92	7.5	1.49×More than typical	1,097	$62,737	140
Services to buildings and dwellings	88	7.2	1.07×About typical	1,071	$40,761	818
Automotive repair and maintenance	85	7	1.38×More than typical	446	$51,065	135
Full-service restaurants	76	6.2	0.81×About typical	1,351	$24,907	15
Lessors of real estate	70	5.7	0.47×Fewer than typical	205	$48,590	1,038
Limited-service restaurants	68	5.6	0.70×Fewer than typical	1,098	$19,657	11

Rank places for an industry

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 121,935 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
A metro area's figures are the exact sums of its counties.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contract spending

In FY2026, federal agencies obligated $1.1M on contracts performed in Holland, MI micropolitan area: $9.13 per resident (US $1,994).

Obligations: $1.1M; −13% vs FY2025
Per resident: $9.13; US $1,994
Sole-source: 30%; US 30%
Single offer: 12%; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

National Oceanic and Atmospheric Administration$493.9K44%
Defense Logistics Agency$328.4K

Federal grants & assistance

Grants, loans (counted at their subsidy cost), direct payments and insurance, by fiscal year of the action (USAspending.gov, FABS). Reported apart from contracts and never added to them.

In FY2026, federal agencies obligated $760M in grants, loans, direct payments and insurance for Holland, MI micropolitan area: $6,169 per resident (US $12,955).

Assistance · FY2026: $760M; −5% vs FY2025
Per resident: $6,169; US $12,955
Loan face value: $33.8M; lent or guaranteed
To individuals: 1.4%; counted, never named

Top programs

96.002 · Social Security Retirement Insurance$554.7M73%
96.001 · Social Security Disability Insurance$66.3M8.7%
64.109 · Veterans Compensation for Service-Connected Disability$41.7M5.5%
96.004 · Social Security Survivors Insurance$38.2M5.0%
96.006 · Supplemental Security Income$12.7M1.7%
93.600 · Head Start$6.7M0.9%
10.991 · Assistance for Specialty Crop Farmers$5.5M0.7%
64.110 · Veterans Dependency and Indemnity Compensation for Service-Connected Death$3.5M0.5%

Top recipients (organizations)

ALLEGAN COUNTY RESOURCE DEVELOPMENT COMMITTEE INC$6.7M0.9%
ALLEGAN, MI
TRANSPORTATION, MICHIGAN DEPARTMENT OF$5.6M0.7%
LANSING, MI
MATCH-E-BE-NASH-SHE-WISH BAND OF POTTAWATOMI$4.5M0.6%
SHELBYVILLE, MI
ALLEGAN COUNTY COMMUNITY MENTAL HEALTH SERVICES BOARD$1.4M0.2%
ALLEGAN, MI
ISABELLA CITIZENS FOR HEALTH

Organizations only: awards to individuals and county aggregate records count in the totals but are never listed. Grants to state governments recorded at the agency's own address are counted statewide, not in the capital's county.

Top agencies

Social Security Administration$671.9M88%
Under Secretary for Benefits/Veterans Benefits Administration$47.8M6.3%
Department of Veterans Affairs
Farm Service Agency$9.2M1.2%
Department of Agriculture
Administration for Children and Families$6.7M0.9%
Department of Health and Human Services
Federal Highway Administration

Assistance by fiscal year

631MFY2021
612.9MFY2022
684.2MFY2023
721MFY2024
799.9MFY2025
760MFY2026

County aggregates

95%

Share of obligations reported only as county totals of many small awards (for example Social Security or Medicare payments), with no recipient named.

Source: Federal financial assistance transactions (Financial Assistance Broker Submission) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 3, 2026, loaded Oct 3, 2026 · FY2021–FY2026.

Counties in Holland, MI

Whole counties, as the U.S. Office of Management and Budget delineates the area. Federal spending below is the exact sum of these counties.

Allegan CountyCentral county70123,188

Principal cities

The cities the area is named for.

HollandPrincipal city34,423

Largest cities and towns

By population, for places with most of their residents in the area.

Other metro and micro areas in Michigan

Areas based in Michigan, best score first.

Neighboring metro and micro areas

Places that share a border, best score first.

Similar metro and micro areas

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

Mapping Injury, Overdose, and ViolenceCenters for Disease Control and Prevention · release 2026-10-01
PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Daily county PM2.5 and ozone (EPA downscaler model)Centers for Disease Control and Prevention · U.S. Environmental Protection Agency · release 2022
Care Compare: Hospital General Information and Timely and Effective CareCenters for Medicare & Medicaid Services · release 2026-07-22
Distance to airports and intercity railFederal Aviation Administration · Bureau of Transportation Statistics · U.S. Census Bureau · release 2025+amtrak-2026-04-23
Uniform Crime Reporting Program, Return A master filesFederal Bureau of Investigation · release 2025
Public Libraries SurveyInstitute of Museum and Library Services · release FY2024
U.S. Drought Monitor county statisticsNational Drought Mitigation Center (University of Nebraska–Lincoln), USDA and NOAA · release 2026-09-29
Fatality Analysis Reporting SystemNational Highway Traffic Safety Administration · release 2024
nClimGrid-Daily county averagesNOAA National Centers for Environmental Information · release 2025
Regional Economic AccountsU.S. Bureau of Economic Analysis · release 2024
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
Quarterly Census of Employment and WagesU.S. Bureau of Labor Statistics · release 2026 Q1
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Building Permits SurveyU.S. Census Bureau · release 2026-08
Business Formation StatisticsU.S. Census Bureau · release 2026-10-01
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
Alternative Fuels Data Center station locatorU.S. Department of Energy · release 2026-10
Election Administration and Voting SurveyU.S. Election Assistance Commission · release 2024
Air Quality Index Annual Summary by CountyU.S. Environmental Protection Agency · release 2025
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/M26090

Scores by category

Strengths · Weaknesses

Strengths

Weaknesses

Trends

What changed in five years

Improved17

Declined5

Metro and micro areas like Holland, MI micropolitan area five years ago that improved

Who lives here

Age and sex

Income

Household income

Homes

Owners and renters

Getting to work

How people get to work

Jobs and pay

Local businesses

Federal contract spending

Top buying agencies

Federal grants & assistance

Top programs

Top recipients (organizations)

Top agencies

Assistance by fiscal year

County aggregates

Counties in Holland, MI

Principal cities

Largest cities and towns

Other metro and micro areas in Michigan

Neighboring metro and micro areas

Similar metro and micro areas

Data and sources

Improved17

Declined5

Age and sex

Household income

Owners and renters

How people get to work

Race and Hispanic origin

Education

Rent paid

Home values

Age of homes

Size of homes

Time to get to work

Top programs

Top recipients (organizations)

Top agencies

Assistance by fiscal year

County aggregates

Top buying agencies

By type

Top recipients

Spending by fiscal year

What was bought

Top industries (NAICS)

Largest awards