Federal contractor · CHICAGO, IL

NIELSEN CONSUMER LLC

NIELSEN CONSUMER LLC received $4.4M in federal contract obligations in FY2026, on 5 awards (−7% vs FY2025). Since FY2017: $29M. Its largest customer was U.S. Census Bureau ($2.2M).

Obligations · FY2026
$4.4M
New awards
5
Sole-source
53%
Single offer
0.0%
UEI
VB6DSM6SGXJ5
Other than small business
Open in the contracts explorerRelationship graph

Spending by fiscal year

Obligations per federal fiscal year (October–September).

  1. 508KFY2017
  2. 813.8KFY2018
  3. 442.8KFY2019
  4. 503.6KFY2020
  5. 1.6MFY2021
  6. 4.4MFY2022
  7. 4.9MFY2023
  8. 6.8MFY2024
  9. 4.7MFY2025
  10. 4.4MFY2026

Top buying agencies

Obligations in FY2026.

  1. U.S. Census Bureau$2.2M50%
    1 awards
  2. Food and Drug Administration$1.7M38%
    2 awards
  3. Agricultural Research Service$396.2K9.1%
    1 awards
  4. Defense Commissary Agency$90K2.1%
    1 awards

What was bought · Where the work was performed

Obligations in FY2026.

What was bought

  1. IT & telecom$3.4M79%
  2. Professional services$913.1K21%

Where the work was performed

  1. Prince George's County, MD$3.4M79%
  2. Montgomery County, MD$427K9.8%
  3. Cook County, IL$396.2K9.1%
  4. Prince George County, VA$90K2.1%

Integrity signals

Shares of the year's obligations, next to the country's.

  • Low competition53%
    US 39% · $2.3M
  • Sole-source awards53%
    US 30% · $2.3M
  • Single-offer competitions0.0%
    US 8.7% · $0
  • Urgency justifications0.0%
    US 5.1% · $0

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Agencies awarding it sole-source contracts

  1. Defense Commissary Agency$90K
    Department of Defense · 1 awards

Largest awards

  1. AGGREGATED RETAIL POINT-OF-SALE/SCANNER TRANSACTION DATA.$6.6M
    U.S. Census Bureau· Prince George's County, MD· IT & telecom· Sep 25, 2024 – Jul 7, 2026· 1333LB24C00000030
  2. NIELSENIQ COMMERCIAL MARKETING AND SALES DATA$3.3M
    Food and Drug Administration· Montgomery County, MD· Professional services· Sep 20, 2021 – Oct 28, 2025· 75F40121C00072
  3. ACQUIRE LICENSE TO ACCESS US FOOD AND COSMETIC PRODUCTS AND PACKAGING DATABASES$1.2M
    Food and Drug Administration· Prince George's County, MD· IT & telecom· Sep 29, 2026 – Sep 29, 2026· 75F40126P00421
  4. ERS - RETAIL FOOD STORE DATA$396.2K
    Agricultural Research Service· Cook County, IL· Professional services· Jun 30, 2026 – Sep 4, 2026· 1232SA26P0351
  5. NIELSENIQ PRODUCT INSIGHTS FOR SNAP ATTRIBUTION$90K
    Defense Commissary Agency· Prince George County, VA· Professional services· Apr 1, 2026 – Apr 1, 2026· HQC00226CE001

Subawards

Matched by Unique Entity ID: the first-tier subawards this organization reported as a prime recipient, and those primes reported paying it.

As a prime: who it pays · FY2026

No subawards reported as a prime in FY2026.

As a sub-recipient: who pays it · FY2026

No subawards reported to it in FY2026.

By fiscal year

  • FY2022: $0 paid out · $51K received
  • FY2024: $0 paid out · $124K received
  • FY2025: $0 paid out · $75K received

Primes report first-tier subawards of $30,000 or more themselves, and many go unreported (GAO-24-106214). Reporting moved from FSRS to SAM.gov in March 2025 and fewer sub-contracts have been reported since. Amounts are what primes reported; they are never added to prime award totals.

Source: Subawards (first-tier sub-contracts and sub-grants reported under FFATA) (U.S. Department of the Treasury, USAspending.gov (reports filed in SAM.gov, formerly FSRS)), data current to Oct 9, 2026, loaded Oct 9, 2026 · Subawards loaded from FY2021.

Teaming partners

Companies this company reported paying, primes that reported paying it, from FFATA subaward reports.

Companies it pays

No subawards reported to other companies.

Primes that pay it

1 company · $250K reported

  1. RESEARCH TRIANGLE INSTITUTE$250K
    RESEARCH TRIANGLE PARK, NC · 4 subawards · Management, scientific, and technical consulting services

Primes report first-tier subawards of $30,000 or more themselves, and many go unreported (GAO-24-106214). Reporting moved from FSRS to SAM.gov in March 2025 and fewer sub-contracts have been reported since. Amounts are what primes reported; they are never added to prime award totals.

Source: Subawards (first-tier sub-contracts and sub-grants reported under FFATA) (U.S. Department of the Treasury, USAspending.gov (reports filed in SAM.gov, formerly FSRS)), data current to Oct 9, 2026, loaded Oct 9, 2026 · Subawards loaded from 2021.

Competitors

Companies that win from the same buyers in the same markets: obligations by agency and industry compared over the last three fiscal years.

Compared on 11 markets (agency × industry), FY2024–FY2026.

  1. EMBLEEMA INC$2.8M−100% in FY2026
    METUCHEN, NJ · 12% of this company's obligations are in markets they both serveFood and Drug Administration · Other professional, scientific, and technical services
  2. SAMSUNG HME AMERICA, INC.$69.3M+2% in FY2026
    DANVERS, MA · 7 entities · 56% of this company's obligations are in markets they both serveU.S. Census Bureau · Other professional, scientific, and technical servicesFood and Drug Administration · Other professional, scientific, and technical services
  3. DATA QUALITY SCIENCE, LLC$1.8M−118% in FY2026
    CATONSVILLE, MD · 11% of this company's obligations are in markets they both serveFood and Drug Administration · Other professional, scientific, and technical services

Showing the top 3 of 25 competitors. Open the profile for the full list.

Who sells to the same buyers in the same markets, not who wins against whom on a given contract. Prime contract obligations by the agency and NAICS code of each award; subawards are never added. A company is a family of legal entities, joined by parent UEI or, in part, by an AI reading of names.

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 9, 2026, loaded Oct 9, 2026 · FY2024–FY2026.

Lobbying and PAC activity

Organizations in House lobbying disclosures and FEC records whose names an AI judgment matched to this company. Those records carry no identifier shared with contracts, so every match is by name.

Matched organizations

  • THE NIELSEN COMPANY , LLCAI match · 98%
PAC giving · 2026
$25.3K
1 PAC

PAC giving to candidates by party, 2026 cycle

  1. Republican$13.5K53%
  2. Democratic$11.8K47%

PACs sponsored

  • THE NIELSEN COMPANY (US), LLC FEDERAL POLITICAL ACTION COMMITTEE (NIELSEN PAC)$27.8K raised this cycle

PACs these organizations sponsor (connected organizations in FEC records). A PAC gives employees' and members' voluntary contributions, not the company's own money.

Lobbying amounts are the filers' own good-faith estimates on quarterly LD-2 reports (the law asks for amounts rounded to $10,000; under $5,000 need not be itemized), latest amendment only. When an organization files its own report, it replaces what outside firms report for it that quarter. Matches are by name. Lobbying and political giving are legal and public: they show engagement with government, not influence over any award. Correlation is not influence: these organizations' lobbying and their contracts are shown side by side, and nothing here implies either affected the other.

Source: Lobbying disclosures (LD-1 registrations, LD-2 quarterly reports, LD-203 contribution reports) (Clerk of the U.S. House of Representatives), data current to Oct 9, 2026, loaded Oct 9, 2026 · 2023–2026.

Source: Committees, candidates and committee contributions to candidates (Federal Election Commission), data current to Oct 9, 2026, loaded Oct 9, 2026 · 2026, 2024, 2022.

Matches: Analisa AI name judgments (entity-match@1), updated Oct 5, 2026.

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 9, 2026, loaded Oct 9, 2026.