Federal contractor · NEW YORK, NY

YOUNG & RUBICAM LLC

YOUNG & RUBICAM LLC received $117.1M in federal contract obligations in FY2026, on 37 awards (+8.9% vs FY2025). Since FY2017: $1.6B. Its largest customer was Department of the Navy ($117.1M).

Obligations · FY2026
$117.1M
New awards
37
Sole-source
0.0%
Single offer
0.0%
UEI
M837GULLR4W8
Parent company
WPP PLC
Other than small business
Open in the contracts explorerRelationship graph

Company family

Grouped from reported parent companies (UEI) and, where marked, AI judgments that two records name the same organization or group.

3 registered entities of the same company or corporate group, $129.7M in FY2026 together.

  1. YOUNG & RUBICAM LLCNEW YORK, NY · Family page
    $117.1M
  2. SALMON GROUP INCWASHINGTON, DC
    $12.6M
  3. AFFECTIVA, INC.BOSTON, MA
    $0

Spending by fiscal year

Obligations per federal fiscal year (October–September).

  1. 50.3MFY2017
  2. 96.2MFY2018
  3. 334.1MFY2019
  4. 443.2MFY2020
  5. 80.6MFY2021
  6. 111.4MFY2022
  7. 98.5MFY2023
  8. 113.9MFY2024
  9. 107.6MFY2025
  10. 117.1MFY2026

Top buying agencies

Obligations in FY2026.

  1. Department of the Navy$117.1M100%
    37 awards

What was bought · Where the work was performed

Obligations in FY2026.

What was bought

  1. Professional services$117.1M100%

Where the work was performed

  1. New York County, NY$123.3M100%

Integrity signals

Shares of the year's obligations, next to the country's.

  • Low competition0.0%
    US 39% · $0
  • Sole-source awards0.0%
    US 30% · $0
  • Single-offer competitions0.0%
    US 8.7% · $0
  • Urgency justifications0.0%
    US 5.1% · $0

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Largest awards

  1. DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4$35M
    Department of the Navy· New York County, NY· Professional services· Jun 2, 2026 – Jun 2, 2026· N0018926FD069
  2. OPT IV SPACE CHARGES MEDIA PLACEMENT DIGITAL MEDIA FY26 Q1 - Q2.$20M
    Department of the Navy· New York County, NY· Professional services· Nov 6, 2025 – Nov 20, 2025· N0018926FZ007
  3. DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4$16.5M
    Department of the Navy· New York County, NY· Professional services· Mar 26, 2026 – Mar 26, 2026· N0018926FD011
  4. OPT IV SPACE CHARGES MEDIA PLACEMENT$12.5M
    Department of the Navy· New York County, NY· Professional services· Feb 18, 2026 – Feb 18, 2026· N0018926FZ139
  5. NAVY RECRUITING MARKETING AND ADVERTISING PROGRAM, OPT V BASIC ADVERTISING SERVICES (CLIN 5001)$6.5M
    Department of the Navy· New York County, NY· Professional services· May 18, 2026 – May 18, 2026· N0018926FD061
  6. OPT IV ADDITIONAL ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND ADVERTISING AND MARKETING PROGRAM$4.9M
    Department of the Navy· New York County, NY· Professional services· Apr 28, 2026 – Apr 28, 2026· N6671526F0033
  7. OPT IV BASIC ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM$4.9M
    Department of the Navy· New York County, NY· Professional services· Dec 22, 2025 – Dec 22, 2025· N6671526F0015
  8. OPT IV BASIC ADVERTISING SERVICES IN SUPPORT OF COMMANDER, NAVY RECRUITING COMMAND NAVY MARKETING AND ADVERTISING PROGRAM.$3.3M
    Department of the Navy· New York County, NY· Professional services· Dec 10, 2025 – Dec 10, 2025· N6671526F0010

Teaming partners

Companies this company reported paying, primes that reported paying it, from FFATA subaward reports.

Companies it pays

No subawards reported to other companies.

Primes that pay it

1 company · $3.3M reported

  1. SYSTEMS PLANNING AND ANALYSIS, INC.$3.3M
    ALEXANDRIA, VA · 2 subawards · Management, scientific, and technical consulting services

Primes report first-tier subawards of $30,000 or more themselves, and many go unreported (GAO-24-106214). Reporting moved from FSRS to SAM.gov in March 2025 and fewer sub-contracts have been reported since. Amounts are what primes reported; they are never added to prime award totals.

Source: Subawards (first-tier sub-contracts and sub-grants reported under FFATA) (U.S. Department of the Treasury, USAspending.gov (reports filed in SAM.gov, formerly FSRS)), data current to Oct 10, 2026, loaded Oct 10, 2026 · Subawards loaded from 2021.

Competitors

Companies that win from the same buyers in the same markets: obligations by agency and industry compared over the last three fiscal years.

Compared on 15 markets (agency × industry), FY2024–FY2026.

  1. WUNDERMAN THOMPSON LLC$397.8M+17% in FY2026
    ATLANTA, GA · 90% of this company's obligations are in markets they both serveNavy · Advertising, public relations, and related services
  2. MEDIACROSS, INC.$13.5M−46% in FY2026
    SAINT LOUIS, MO · 3.6% of this company's obligations are in markets they both serveNavy · Advertising, public relations, and related services
  3. INDUSTRIES FOR THE BLIND AND VISUALLY IMPAIRED, INC.$94.2M−61% in FY2026
    WEST ALLIS, WI · 4.1% of this company's obligations are in markets they both serveNavy · Advertising, public relations, and related services

Showing the top 3 of 25 competitors. Open the profile for the full list.

Who sells to the same buyers in the same markets, not who wins against whom on a given contract. Prime contract obligations by the agency and NAICS code of each award; subawards are never added. A company is a family of legal entities, joined by parent UEI or, in part, by an AI reading of names.

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 10, 2026, loaded Oct 10, 2026 · FY2024–FY2026.

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 10, 2026, loaded Oct 10, 2026.