Metro area · Wisconsin
Green Bay, WI metro area
Green Bay, WI is a metropolitan area of 3 counties in Wisconsin, home to 336,756 residents. Green Bay, WI metro area has a quality-of-life score of 94 out of 100 (very high), ranking #56 of 925 US metro and micro areas. Among metro and micro areas based in Wisconsin it ranks #8 of 26. It ranks best on traffic deaths (low), preventable hospital stays (low) and loneliness (low). It ranks worst on high ozone days (high), days with unhealthy air (high) and adult obesity (high).
- Quality-of-life score
- #56 of 925 metro and micro areas
- Wisconsin
- #8 of 26 in WI
- Population
- 336,756 (2025)
- Land area
- 1,870 mi²
- Density
- 180.1 /mi²
- CBSA code
- 24580
Percentile-based score (100 is the best in the country) from 69 of 80 indicators, with the default “Explorer” weights.
Scores by category
Each category averages its indicators' percentile scores among US metro and micro areas.
- Safety91#84/924
- Economy90#94/925
- Housing74#238/925
- Health80#183/925
- Healthcare89#103/923
- Environment45#504/917
- Education79#195/925
- Infrastructure87#124/925
- Community89#103/925
- Leisure & amenities76#221/925
Strengths · Weaknesses
Indicators where Green Bay, WI metro area ranks highest and lowest among US metro and micro areas (score = percentile, 100 = best).
Strengths
- Traffic deaths · low7.1 /100k95/100Wisconsin 10.2 /100kUnited States 12.3 /100k2020-2024National Highway Traffic Safety AdministrationAggregated from counties
- Preventable hospital stays · low1,477 /100k95/100Wisconsin 2,596 /100kUnited States 2,769 /100k2023University of Wisconsin Population Health InstituteAggregated from counties
- Loneliness · low30.4%94/100Wisconsin 31.6%United States 33.2%2023Centers for Disease Control and PreventionAggregated from counties
- Hot days · low2 days93/100Wisconsin 4 daysUnited States 42 days2016-2025NOAA National Centers for Environmental InformationAggregated from counties
- Premature death · low6,102 /100k93/100Wisconsin 7,293 /100kUnited States 8,123 /100k2021-2023University of Wisconsin Population Health InstituteAggregated from counties
- Unemployment rate · low2.9%
Weaknesses
- High ozone days · high3 days8/100Wisconsin 4 daysUnited States 7 days2022Centers for Disease Control and Prevention · U.S. Environmental Protection AgencyAggregated from counties
- Days with unhealthy air · high3.3%
- Adult obesity · high41.2%16/100Wisconsin 39.2%United States 38.2%2023University of Wisconsin Population Health InstituteAggregated from counties
- Distance to an Amtrak station · high97 mi17/100Wisconsin 40 miUnited States 43 mi2026Federal Aviation Administration · Bureau of Transportation Statistics · U.S. Census BureauAggregated from counties
- Child care cost burden · high36.0%17/100Wisconsin 30.9%United States 27.9%2023 & 2024University of Wisconsin Population Health InstituteAggregated from counties
- Effective property tax rate · high1.26%
Trends
The largest changes over about five years, next to the country's over the same periods.
- High ozone daysWorsening
0 days (2017) → 3 days (2022)
+5,098%5 yearsUS 9 days → 7 days
- Drought exposureWorsening
8% (2021) → 44% (Oct 2025–Sep 2026)
+36 pts5 yearsUS 40% → 43%
- Distance to an airportImproving
111 mi (2020) → 33 mi (2025)
−70%5 yearsUS 33 mi → 33 mi
- Homicide rateImproving
2.1 /100k (2021) → 0.8 /100k (May 2025–Apr 2026)
−61%5 yearsUS 7.8 /100k → 4.8 /100k
- New business applicationsImproving
6.9 /1k (2020) → 10.7 /1k (2025)
+56%5 yearsUS 13.1 /1k → 16.6 /1k
- Cost of buying a home todayWorsening
23.9% (Dec 2021) → 33.7% (Aug 2026)
+9.8 pts5 yearsUS 26.4% → 34.1%
What changed in five years
How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.
Metro and micro areas like Green Bay, WI metro area five years ago that improved
The places whose measures looked most like those of Green Bay, WI metro area in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.
Who lives here
Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).
Income
How household income is spread, not just the middle: each bar is the share of households in that income range.
Homes
Who owns and who rents, what homes cost, and what the housing stock looks like.
Getting to work
How workers travel to their job and how long it takes them.
Jobs and pay
What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.
Local businesses
Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.
Federal contract spending
Federal grants & assistance
Grants, loans (counted at their subsidy cost), direct payments and insurance, by fiscal year of the action (USAspending.gov, FABS). Reported apart from contracts and never added to them.
Counties in Green Bay, WI
Whole counties, as the U.S. Office of Management and Budget delineates the area. Federal spending below is the exact sum of these counties.
Principal cities
The cities the area is named for.
Largest cities and towns
By population, for places with most of their residents in the area.
Other metro and micro areas in Wisconsin
Areas based in Wisconsin, best score first.
- Milwaukee-Waukesha, WI73
- Madison, WI98
- Appleton, WI98
- Racine-Mount Pleasant, WI75
- Eau Claire, WI94
- Oshkosh-Neenah, WI95
- La Crosse-Onalaska, WI-MN95
- Kenosha, WI77
- Janesville-Beloit, WI72
- Wausau, WI95
- Sheboygan, WI92
- Whitewater-Elkhorn, WI83
- Fond du Lac, WI85
- Beaver Dam, WI77
- Watertown-Fort Atkinson, WI89
- Manitowoc, WI84
- Wisconsin Rapids-Marshfield, WI87
- Stevens Point-Plover, WI97
- Baraboo, WI91
- Marinette, WI-MI66
- Platteville, WI74
- Sparta, WI71
- Rice Lake, WI81
- Menomonie, WI91
Neighboring metro and micro areas
Places that share a border, best score first.
Similar metro and micro areas
Closest indicator profiles across the country (no model: score distances).
- Oshkosh-Neenah, WI95Alike on Unemployment, January low, No transport
- Appleton, WI98Alike on Unemployment, Mental distress, Restaurants
- Sheboygan, WI92Alike on Voter turnout, Unemployment, Poverty
- Fond du Lac, WI85Alike on January low, No transport, Food insecurity
- Wausau, WI95Alike on Voter turnout, Poverty, Avg temperature
Data and sources
Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.
- Mapping Injury, Overdose, and ViolenceCenters for Disease Control and Prevention · release 2026-10-01
- PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
- Daily county PM2.5 and ozone (EPA downscaler model)Centers for Disease Control and Prevention · U.S. Environmental Protection Agency · release 2022
- Care Compare: Hospital General Information and Timely and Effective CareCenters for Medicare & Medicaid Services · release 2026-07-22
- Distance to airports and intercity railFederal Aviation Administration · Bureau of Transportation Statistics · U.S. Census Bureau · release 2025+amtrak-2026-04-23
- Uniform Crime Reporting Program, Return A master filesFederal Bureau of Investigation · release 2025
- Public Libraries SurveyInstitute of Museum and Library Services · release FY2024
- U.S. Drought Monitor county statisticsNational Drought Mitigation Center (University of Nebraska–Lincoln), USDA and NOAA · release 2026-09-29
- Fatality Analysis Reporting SystemNational Highway Traffic Safety Administration · release 2024
- nClimGrid-Daily county averagesNOAA National Centers for Environmental Information · release 2025
- Regional Economic AccountsU.S. Bureau of Economic Analysis · release 2024
- Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
- Quarterly Census of Employment and WagesU.S. Bureau of Labor Statistics · release 2026 Q1
- American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
- Building Permits SurveyU.S. Census Bureau · release 2026-08
- Business Formation StatisticsU.S. Census Bureau · release 2026-10-01
- Population Estimates ProgramU.S. Census Bureau · release 2025
- Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
- Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
- Alternative Fuels Data Center station locatorU.S. Department of Energy · release 2026-10
- Election Administration and Voting SurveyU.S. Election Assistance Commission · release 2024
- Air Quality Index Annual Summary by CountyU.S. Environmental Protection Agency · release 2025
- County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement
- Zillow Home Value Index, Observed Rent Index and affordabilityZillow Research · release 2026-08