Scores by category

Each category averages its indicators' percentile scores among US metro and micro areas.

Safety88#112/924
Economy50#461/925
Housing81#173/925
Health46#501/925
Healthcare46#503/923
Environment78#202/917
Education41#548/925
Infrastructure30#652/925
Community61#364/925
Leisure & amenities47#491/925

Strengths · Weaknesses

Indicators where Shawano, WI micropolitan area ranks highest and lowest among US metro and micro areas (score = percentile, 100 = best).

Strengths

Property crime rate · low376 /100k
97/100Wisconsin 1,017 /100kUnited States 1,535 /100k2025Federal Bureau of InvestigationAggregated from counties
Restaurants and bars · high14.2 /10k
94/100Wisconsin 12.7 /10kUnited States 9.0 /10k2025U.S. Bureau of Labor StatisticsAggregated from counties
Violent crime rate · low95 /100k
92/100Wisconsin 240 /100kUnited States 328 /100k2025Federal Bureau of InvestigationAggregated from counties
Public libraries · high1.5 /10k
90/100Wisconsin 0.8 /10kUnited States 0.5 /10k2024Institute of Museum and Library ServicesAggregated from counties
Hot days · low3 days
89/100Wisconsin 4 daysUnited States 42 days2016-2025NOAA National Centers for Environmental InformationAggregated from counties
Drug overdose deaths · low9.5 /100k
85/100Wisconsin 14.6 /100kUnited States 18.4 /100kMar 2025–Feb 2026Centers for Disease Control and PreventionAggregated from countiesCovers part of the area: some reporting agencies or member counties have no figure

Weaknesses

Access to exercise opportunities · low43.5%
3/100Wisconsin 83.6%United States 84.5%2022 & 2024University of Wisconsin Population Health InstituteAggregated from counties
Average weekly wage · low$908
5/100Wisconsin $1,272United States $1,5142025U.S. Bureau of Labor Statistics
Pharmacies · low0.9 /10k
11/100Wisconsin 1.7 /10kUnited States 1.8 /10k2025U.S. Bureau of Labor StatisticsAggregated from counties
Distance to an Amtrak station · high95 mi
17/100Wisconsin 40 miUnited States 43 mi2026Federal Aviation Administration · Bureau of Transportation Statistics · U.S. Census BureauAggregated from counties
Comfortable days · low23.6%
18/100Wisconsin 24.0%United States 26.8%2016-2025NOAA National Centers for Environmental InformationAggregated from counties
Injury deaths · high118 /100k
19/100Wisconsin 101 /100kUnited States 87 /100k2019-2023University of Wisconsin Population Health InstituteAggregated from counties

Trends

The largest changes over about five years, next to the country's over the same periods.

Drought exposureWorsening
1% (2021) → 39% (Oct 2025–Sep 2026)
+38 pts5 yearsUS 40% → 43%
Distance to an airportImproving
120 mi (2020) → 40 mi (2025)
−67%5 yearsUS 33 mi → 33 mi
Property crime rateImproving
1,064 /100k (2020) → 376 /100k (2025)
−65%5 yearsUS 1,929 /100k → 1,535 /100k
New business applicationsImproving
5.9 /1k (2020) → 9.6 /1k (2025)
+63%5 yearsUS 13.1 /1k → 16.6 /1k
Flu vaccinationsWorsening
51.4% (2019) → 39.2% (2023)
−12 pts4 yearsUS 48.0% → 44.0%
Drug overdose deathsImproving
20.0 /100k (2021) → 9.5 /100k (Mar 2025–Feb 2026)
−53%5 yearsUS 30.8 /100k → 18.4 /100k

What changed in five years

How each measure moved between two periods about five years apart, read against whether more or less is better, the published margin of error and the same change in other places.

Over about five years, Shawano, WI micropolitan area improved on 13 of 31 measures with a comparison and declined on 7. 5 moved within the margin of error and 6 barely changed.

Earlier period
Latest period
Lower standingHigher standing

Position is the place's standing among metro and micro areas: further right is better, whichever way the measure counts. Periods differ by measure (most compare 2015-2019 with 2020-2024); each row names its own in its tooltip and in the table.

Improved13

Property crime−65%1,064 /100k → 376 /100k
Airport−80 mi120 mi → 40 mi
Traffic deaths−15%20.3 /100k → 17.2 /100k
Child poverty−5.7 points22.2% → 16.5%
Weekly wage+27%$716 → $908

Declined7

Rent / income+5.3 points20.9% → 26.2%
Rent burden+10 points32.0% → 42.3%
Arts & recreation−21%3.3 /10k → 2.6 /10k
Restaurants−11%16.0 /10k → 14.2 /10k
Firearm deaths+18%11.2 /100k → 13.2 /100k

All 31 measures

Change of every measure of Shawano, WI micropolitan area between two periods about five years apart
Measure	Before	After	Change	Reading	Favourable vs peers
Arts, entertainment and recreation	3.3 /10k2020	2.6 /10k2025	−21%	Declined	5%
Average commute time	23.4 min2015-2019	22.8 min2020-2024	−0.7 min	Within the margin of error	83%
Average weekly wage	$7162020	$9082025	+27%	Improved	78%
Bachelor's degree or higher	15.9%2015-2019	19.0%2020-2024	+3.1 points	Improved	58%
Broadband subscriptions	77.4%2015-2019	85.9%2020-2024	+8.5 points	Improved	45%
Child poverty rate	22.2%2015-2019	16.5%2020-2024	−5.7 points	Improved	82%
Distance to an airport	120 mi2020	40 mi2025	−80 mi	Improved	100%
Drug overdose deaths	11.9 /100k2020	9.5 /100kMar 2025–Feb 2026	−20%	Improved	44%
Effective property tax rate	1.46%2015-2019	1.19%2020-2024	−0.3 points	Little change	87%
Firearm deaths	11.2 /100k2020	13.2 /100kMay 2025–Apr 2026	+18%	Declined	26%
Grocery stores	1.3 /10k2020	1.3 /10k2025	−1.4%	Little change	44%
Gyms and fitness centers	0.7 /10k2020	0.7 /10k2025	−1.4%	Little change	37%
High school diploma or higher	91.4%2015-2019	93.6%2020-2024	+2.2 points	Within the margin of error	64%
Home price to income ratio	2.4×2015-2019	2.9×2020-2024	+0.4×	Declined	54%
Income adjusted for local prices	$47,6852019	$59,5092024	+25%	Improved	7%
Income inequality (Gini index)	0.4262015-2019	0.4302020-2024	+0.004	Within the margin of error	43%
Median household income	$55,1522015-2019	$66,1892020-2024	+20%	Improved	14%
New business applications	5.9 /1k2020	9.6 /1k2025	+63%	Improved	73%
Pharmacies	0.9 /10k2020	0.9 /10k2025	−1.4%	Little change	67%
Poverty rate	13.0%2015-2019	12.1%2020-2024	−0.9 points	Within the margin of error	47%
Property crime rate	1,064 /100k2020	376 /100k2025	−65%	Improved	97%
Public libraries	1.5 /10k2019	1.5 /10k2024	−0.6%	Little change	58%
Public transit commuters	0.4%2015-2019	0.1%2020-2024	−0.2 points	Little change	55%
Rent as share of income	20.9%2015-2019	26.2%2020-2024	+5.3 points	Declined	2%
Rent-burdened households	32.0%2015-2019	42.3%2020-2024	+10 points	Declined	4%
Restaurants and bars	16.0 /10k2020	14.2 /10k2025	−11%	Declined	11%
Suicide rate	16.9 /100k2020	19.4 /100kMay 2025–Apr 2026	+15%	Declined	31%
Traffic deaths	20.3 /100k2015-2019	17.2 /100k2020-2024	−15%	Improved	83%
Unemployment rate	7.3%2020	3.3%2025	−4 points	Improved	79%
Uninsured residents (under 65)	10.0%2015-2019	9.4%2020-2024	−0.6 points	Within the margin of error	61%
Violent crime rate	116 /100k2020	95 /100k2025	−18%	Improved	53%

“Against peers” compares the change with the same change in the 708 metro and micro areas that have the same two periods. It describes how common a change is, not why it happened.

Sources: Regional Economic Accounts; Local Area Unemployment Statistics; Quarterly Census of Employment and Wages; Mapping Injury, Overdose, and Violence; American Community Survey 5-Year Estimates; Business Formation Statistics; Uniform Crime Reporting Program, Return A master files; Public Libraries Survey; Fatality Analysis Reporting System; Distance to airports and intercity rail. Values are the latest and the one five years earlier of the same publisher dataset; datasets that changed publisher in between are never compared.

Survey estimates (American Community Survey) compare the two most recent 5-year windows that do not share years, so the margin of error of the difference holds. The 2015-2019 window predates the pandemic and 2020-2024 includes it.
A change counts only when it is larger than 1.645 times the square root of the two standard errors squared, summed (a 90% margin). Measures published without a margin must change by at least 5% to count.
“Against peers” compares the change with the same change in the 925 metro and micro areas that have the same two periods. It describes how common a change is, not why it happened.
Standing is a percentile among the same places: 0 is the lowest value on the measure (or the worst when lower is better), 100 the best.

Metro and micro areas like Shawano, WI micropolitan area five years ago that improved

The places whose measures looked most like those of Shawano, WI micropolitan area in the earlier period, ranked by how many measures improved beyond the margin of error, minus how many declined. A comparison of published data, not a forecast and not advice.

For comparison, Shawano, WI micropolitan area itself moved +1.2 points in standing on average over the same 30 measures (standings of all places average about zero).

How the ranking works

Similarity is the root-mean-square difference of standings in the earlier period over the measures most places have. Places are ranked by measures that improved beyond the margin of error minus those that declined (a count that estimation noise in small places cannot inflate), then by the mean change of standing over the measures a place has in both periods. Only places with more improvements than declines and a rise in standing are listed. Standings are relative, so a place can improve in absolute terms and still lose standing.

Who lives here

Age, race and education of residents, from the American Community Survey. Shares are of all residents (age), residents of every origin (race) or adults 25 and over (education).

Age and sex

45,291 residents

Men
Women

80 and over
70–79
60–69
50–59
40–49
30–39
20–29
10–19
Under 10

Share of all residents, each sex

Biggest shift since 2015–2019: 60–69 men (+1.0 points).

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B01001View table on data.census.gov

Race and Hispanic origin

45,291 residents

Shawano, WI micropolitan area
United States share

White78%35,290
Black0.6%274
Hispanic or Latino3.4%1,550

Education

32,153 residents (±84)

Shawano, WI micropolitan area
United States share

No high school diploma6.4%2,053
High school or GED44%14,245
Some college18%5,811

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Income

How household income is spread, not just the middle: each bar is the share of households in that income range.

Household income

18,651 households (±273)

Shawano, WI micropolitan area
United States share

Under $25k16%2,903
$25k–50k20%3,679
$50k–75k22%4,069
$75k–100k14%2,524
$100k–150k19%3,511
$150k–200k5.7%1,064
$200k or more4.8%901

Biggest shift since 2015–2019: Under $25k (−5.4 points).

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B19001View table on data.census.gov

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Homes

Who owns and who rents, what homes cost, and what the housing stock looks like.

Owners and renters

18,651 households (±273)

Shawano, WI micropolitan area
United States share

Own77%14,432
Rent23%4,219

No change since 2015–2019 is larger than the margin of error.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B25003View table on data.census.gov

Rent paid

3,810 households (±331)

Shawano, WI micropolitan area
United States share

Under $75041%1,556
$750–1,00032%1,204
$1,000–1,50021%806

Home values

14,432 homes (±411)

Shawano, WI micropolitan area
United States share

Under $150k35%5,022
$150k–250k33%4,813
$250k–400k19%2,784
$400k–750k

Age of homes

22,856 homes (±103)

Shawano, WI micropolitan area
United States share

2010 or later5.1%1,163
2000–200915%3,374
1980–199925%5,607

Size of homes

22,856 homes (±103)

Shawano, WI micropolitan area
United States share

Studio1.0%†222
1 bedroom7.6%1,729
2 bedrooms26%5,987

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Getting to work

How workers travel to their job and how long it takes them.

How people get to work

20,733 workers (±432)

Shawano, WI micropolitan area
United States share

Drive alone79%16,354
Carpool6.8%1,401
Public transit0.1%†22
Walk2.7%564
Bike0.5%†94
Work from home9.5%1,971
Other1.6%†327

Biggest shift since 2015–2019: Drive alone (−2.8 points).

† Wide margin of error (more than 30% of the estimate): read with care.

Table view

American Community Survey 5-year estimates, 2020–2024 · Table B08301View table on data.census.gov

Time to get to work

18,762 workers (±470)

Shawano, WI micropolitan area
United States share

Under 15 min39%7,271
15–29 min31%5,783
30–44 min17%3,225

Counts are survey estimates, each with a margin of error. The grouping into ranges is ours; every count is the Census Bureau's.

Jobs and pay

What the largest occupations here pay, from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics survey.

The Bureau of Labor Statistics publishes no occupation wages for Shawano, WI micropolitan area.

Local businesses

Employer businesses and sole proprietors by industry, per resident and against the state and the nation. Counts of businesses next to counts of people, not a measure of demand.

Shawano, WI has 918 employer establishments, 202 for every 10,000 residents (0.82× the US rate of 248), with 10,676 paid employees at an average annual pay of $45,513. The Census Bureau also counts 2,896 nonemployer businesses, mostly sole proprietors.

Establishments: 918; 2,896 nonemployers
Per 10,000 residents: 202; US 248
Paid employees: 10,676
Average annual pay: $45,513; US $68,342

Employer establishments, employees, average pay and nonemployers of Shawano, WI by industry, with the density per resident against the nation

Specialty trade contractors	85	18.7	1.21×About typical	346	$60,610	315
Restaurants and other eating places	78	17.2	0.94×About typical	902	$17,729	12
Ambulatory health care services	56	12.4	0.59×Fewer than typical	349	$59,564	—
Religious organizations	47	10.4	1.87×More than typical	216	$15,407	—
Full-service restaurants	45	9.9	1.29×More than typical	452	$18,142	—
Truck transportation	34	7.5	1.48×More than typical	123	$56,520	124
Construction of buildings	27	6	0.79×Fewer than typical	79	$54,114	157
Services to buildings and dwellings	27	6	0.88×About typical	63	$48,444	138
Building equipment contractors	24	5.3	0.88×About typical	119	$56,765	47
Building finishing contractors	24	5.3	1.39×More than typical	126	$71,325	103
Drinking places (alcoholic beverages)	20	4.4	3.64×More than typical	43	$22,977	29
Foundation, structure and building exterior contractors	20	4.4	1.40×More than typical	52	$43,000	66

Rank places for an industry

County Business Patterns (2023); Nonemployer Statistics (2024)

Per-resident figures divide by the population estimate of 2023: 45,340 residents here, 336,755,052 in the United States. County Business Patterns counts establishments in 2023; the Nonemployer Statistics count businesses in 2024.
“More than typical” is a density at least 1.25 times the nation's per resident, “fewer” at most 0.8 times, with at least 10 establishments. It compares counts of businesses with counts of people: it says nothing about demand, incomes, size, quality or profit, and visitors and commuters are not residents.
The Census Bureau adds noise to employment and payroll to protect confidentiality, and withholds some figures: an industry with few establishments can show employees or pay as unavailable.
Industries overlap: a narrower industry (full-service restaurants) is part of a broader one (restaurants), so the rows do not add up.
A metro area's figures are the exact sums of its counties.
Industries follow the North American Industry Classification System; the two surveys use different editions (NAICS 2017 and 2022), which this page matches industry by industry.

Federal contract spending

In FY2026, federal agencies obligated $1.4M on contracts performed in Shawano, WI micropolitan area: $31.20 per resident (US $1,994).

Obligations: $1.4M; +50% vs FY2025
Per resident: $31.20; US $1,994
Sole-source: 0.0%; US 30%
Single offer: 17%; US 8.8%

A signal is a reason to look closer, not evidence of wrongdoing: most sole-source awards are lawful and justified.

Top buying agencies

Bureau of Indian Affairs and Bureau of Indian Education$765.7K54%
Defense Logistics Agency$392K27%
Departmental Offices$186.5K13%
Indian Health Service$49.2K3.4%
U.S. Marshals Service$34.3K2.4%

Top recipients

SOVEREIGN CONTRACTS GROUP LLC$849.3K59%
HUXHOLD ENTERPRISES LLC$386.3K27%
AECOM TECHNICAL SERVICES, INC.$186.5K13%
PINES QUALITY INC.$5,7510.4%

Spending by fiscal year

545.8KFY2017
946.9KFY2018
1.1MFY2019
1MFY2020
1.6MFY2021
965.7KFY2022
3.6MFY2023
3M

Top industries (NAICS)

Other transportation equipment manufacturing · 3369$957.5K67%
Architectural, engineering, and related services · 5413$186.5K13%
Motor vehicle body and trailer manufacturing · 3362$134.8K9.4%
Apparel accessories and other apparel manufacturing · 3159$50.9K3.6%
Other fabricated metal product manufacturing · 3329$32K2.2%
Motor vehicle parts manufacturing · 3363

Largest awards

NEOPIT DAM REMEDIATION DESIGN$4.3M
AECOM TECHNICAL SERVICES, INC.· Menominee County, WI· Construction & real property· Jul 22, 2020 – Aug 4, 2026· 140D7020FA021
EO 14398 UTVS AND TRAILERS FOR OFFICE OF JUSTICE SERVICES MISSING AND MURDERED UNIT$731.7K
SOVEREIGN CONTRACTS GROUP LLC· Menominee County, WI· Weapons, aircraft, ships & vehicles· Sep 24, 2026 – Sep 24, 2026· 140A1626P0077
8512139465!SUPPORT,RETRACTABLE$134.8K
HUXHOLD ENTERPRISES LLC· Shawano County, WI· Weapons, aircraft, ships & vehicles· Jun 1, 2026 – Jun 1, 2026· SPE7L126P7376
8511922266!JACK,LEVELING-SUPPO

Source: Federal contract transactions (Federal Procurement Data System) (U.S. Department of the Treasury, USAspending.gov), data current to Oct 3, 2026, loaded Oct 3, 2026.

Federal grants & assistance

Grants, loans (counted at their subsidy cost), direct payments and insurance, by fiscal year of the action (USAspending.gov, FABS). Reported apart from contracts and never added to them.

In FY2026, federal agencies obligated $377.5M in grants, loans, direct payments and insurance for Shawano, WI micropolitan area: $8,249 per resident (US $12,955).

Assistance · FY2026: $377.5M; −0.7% vs FY2025
Per resident: $8,249; US $12,955
Loan face value: $12.8M; lent or guaranteed
To individuals: 1.1%; counted, never named

Top programs

96.002 · Social Security Retirement Insurance$219.7M58%
96.001 · Social Security Disability Insurance$23.4M6.2%

Counties in Shawano, WI

Whole counties, as the U.S. Office of Management and Budget delineates the area. Federal spending below is the exact sum of these counties.

Principal cities

The cities the area is named for.

ShawanoPrincipal city9,522

Largest cities and towns

By population, for places with most of their residents in the area.

Other metro and micro areas in Wisconsin

Areas based in Wisconsin, best score first.

Neighboring metro and micro areas

Places that share a border, best score first.

Similar metro and micro areas

Closest indicator profiles across the country (no model: score distances).

Data and sources

Latest published value of each indicator; periods differ by source. Values flagged by their publisher are marked.

Mapping Injury, Overdose, and ViolenceCenters for Disease Control and Prevention · release 2026-10-01
PLACES: Local Data for Better HealthCenters for Disease Control and Prevention · release 2025
Daily county PM2.5 and ozone (EPA downscaler model)Centers for Disease Control and Prevention · U.S. Environmental Protection Agency · release 2022
Care Compare: Hospital General Information and Timely and Effective CareCenters for Medicare & Medicaid Services · release 2026-07-22
Distance to airports and intercity railFederal Aviation Administration · Bureau of Transportation Statistics · U.S. Census Bureau · release 2025+amtrak-2026-04-23
Uniform Crime Reporting Program, Return A master filesFederal Bureau of Investigation · release 2025
Public Libraries SurveyInstitute of Museum and Library Services · release FY2024
U.S. Drought Monitor county statisticsNational Drought Mitigation Center (University of Nebraska–Lincoln), USDA and NOAA · release 2026-09-29
Fatality Analysis Reporting SystemNational Highway Traffic Safety Administration · release 2024
nClimGrid-Daily county averagesNOAA National Centers for Environmental Information · release 2025
Regional Economic AccountsU.S. Bureau of Economic Analysis · release 2024
Local Area Unemployment StatisticsU.S. Bureau of Labor Statistics · release 2025
Quarterly Census of Employment and WagesU.S. Bureau of Labor Statistics · release 2026 Q1
American Community Survey 5-Year EstimatesU.S. Census Bureau · release 2017-2024
Building Permits SurveyU.S. Census Bureau · release 2026-08
Business Formation StatisticsU.S. Census Bureau · release 2026-10-01
Population Estimates ProgramU.S. Census Bureau · release 2025
Small Area Health Insurance EstimatesU.S. Census Bureau · release 2024
Small Area Income and Poverty EstimatesU.S. Census Bureau · release 2024
Alternative Fuels Data Center station locatorU.S. Department of Energy · release 2026-10
Election Administration and Voting SurveyU.S. Election Assistance Commission · release 2024
County Health Rankings & RoadmapsUniversity of Wisconsin Population Health Institute · release 2022-2025+2026-03-supplement

JSON · /api/v1/places/M43020

Scores by category

Strengths · Weaknesses

Strengths

Weaknesses

Trends

What changed in five years

Improved13

Declined7

Metro and micro areas like Shawano, WI micropolitan area five years ago that improved

Who lives here

Age and sex

Race and Hispanic origin

Education

Income

Household income

Homes

Owners and renters

Rent paid

Home values

Age of homes

Size of homes

Getting to work

How people get to work

Time to get to work

Jobs and pay

Local businesses

Federal contract spending

Top buying agencies

Top recipients

Spending by fiscal year

Top industries (NAICS)

Largest awards

Federal grants & assistance

Top programs

Counties in Shawano, WI

Principal cities

Largest cities and towns

Other metro and micro areas in Wisconsin

Neighboring metro and micro areas

Similar metro and micro areas

Data and sources

Improved13

Declined7

Household income

Age and sex

Race and Hispanic origin

Education

Owners and renters

Rent paid

Home values

Age of homes

Size of homes

How people get to work

Time to get to work

Top programs

Top recipients (organizations)

Top agencies

By type

Assistance by fiscal year

County aggregates

Top buying agencies

Top recipients

Spending by fiscal year

Top industries (NAICS)

Largest awards

What was bought