Industry · NAICS 5418

Advertising, public relations and related services

The United States has 38,864 employer establishments in advertising, public relations and related services (1.2 per 10,000 residents), employing 465,231 people at an average annual pay of $93,178, plus 221,163 nonemployer businesses.

In the United States

Establishments
38,864
221,163 nonemployers
Per 10,000 residents
1.2
Paid employees
465,231
Average annual pay
$93,178

Places ranked by residents per establishment

Places ranked by residents per establishment: more residents for each business, fewer competitors per resident. A count, not a measure of demand: retirement areas, low incomes or tourism change what a business needs.

Places
State
Size
Advertising, public relations and related services by residents per establishment
#Placevs US
1Killeen-Temple, TX502,497955,8330.20.16×24$76,083153
2Huntington-Ashland, WV-KY-OH368,327846,0410.20.19×38$59,92191
3Las Cruces, NM225,966545,1930.20.19×24$39,91771
4Johnson City, TN213,324542,6650.20.20×59$69,98393
5Clarksville, TN-KY340,083842,5100.20.20×23$55,522100
6Brownsville-Harlingen, TX428,9061138,9910.30.22×52$66,404144
7Burlington, NC179,369535,8740.30.24×22$65,40945
8Gulfport-Biloxi, MS422,3831235,1990.30.25×88$59,909164
9Flint, MI401,3511233,4460.30.26×92$74,228124
10Fayetteville, NC392,3451232,6950.30.27×30$51,767107
11Lafayette-West Lafayette, IN227,275732,4680.30.27×32$52,28179
12Lake Havasu City-Kingman, AZ223,586731,9410.30.27×21$86,95295
13Decatur, AL158,918531,7840.30.27×44$60,81848
14Chambersburg, PA158,181531,6360.30.27×47$57,29831
15El Centro, CA180,683630,1140.30.29×50$17,40059
16Visalia, CA480,8161630,0510.30.29×76$41,02698
17Champaign-Urbana, IL238,586829,8230.30.29×26$45,30880
18Joplin, MO-KS204,948729,2780.30.30×21$63,04875
19Fort Smith, AR-OK230,965828,8710.30.30×40$41,57581
20Yakima, WA257,314928,5900.30.30×333$40,96454
21Florence, SC200,022728,5750.30.30×49$62,30645
22Modesto, CA554,4592027,7230.40.31×154$36,630173
23Bakersfield-Delano, CA917,5993426,9880.40.32×173$40,896307
24Stockton-Lodi, CA806,0553026,8690.40.32×171$46,947234
25McAllen-Edinburg-Mission, TX901,0963426,5030.40.33×169$31,710400

1–25 of 342 places

Sources: County Business Patterns (2023); Nonemployer Statistics (2024).

  • Residents per establishment is the place's population estimate for 2023 divided by its establishments; more residents per business means fewer competitors per resident. Places with fewer than the minimum establishments are left out because a handful of businesses makes the ratio jump around.
  • Metro areas are made of whole counties and their figures are the exact sums of those counties'. A metro area is listed under its principal state.
  • This compares counts of businesses with counts of residents. It does not measure demand, spending power, visitors, the size or quality of the businesses, or whether a market is open. Employment and payroll carry the Census Bureau's noise infusion.
  • County Business Patterns 2023 uses NAICS 2017 codes; the nonemployer figures use NAICS 2022. Industries are matched by name between editions.
  • Growth needs a second reference year of County Business Patterns in the same industry classification; only 2023 is loaded, so there is no growth column yet.

Federal contracts in this industry

Federal agencies obligated $1.3B on contracts under NAICS 5418 in fiscal year 2026, nationwide (740 awards, each counted once per county where it was performed).

Metro areas

  1. Washington-Arlington-Alexandria, DC-VA-MD-WV$549.6M41%
    264 awards
  2. Chicago-Naperville-Elgin, IL-IN$310.9M23%
    19 awards
  3. New York-Newark-Jersey City, NY-NJ$183.8M14%
    60 awards
  4. Atlanta-Sandy Springs-Roswell, GA$139.4M10%
    20 awards
  5. Austin-Round Rock-San Marcos, TX$70.6M5.3%
    10 awards
  6. Palm Bay-Melbourne-Titusville, FL$29.2M2.2%
    2 awards
  7. Baltimore-Columbia-Towson, MD$16M1.2%
    24 awards
  8. Pittsburgh, PA$11.7M0.9%
    17 awards
  9. Sacramento-Roseville-Folsom, CA$9M0.7%
    1 award
  10. Nashville-Davidson--Murfreesboro--Franklin, TN$4M0.3%
    2 awards

Counties

  1. Cook County, IL$310.9M23%
    19 awards
  2. District of Columbia, DC$261M19%
    126 awards
  3. Fairfax County, VA$186.7M14%
    25 awards
  4. New York County, NY$183M14%
    58 awards
  5. Fulton County, GA$134.4M10%
    8 awards
  6. Montgomery County, MD$93M6.9%
    89 awards
  7. Travis County, TX$70.6M5.3%
    10 awards
  8. Brevard County, FL$29.2M2.2%
    2 awards
  9. Allegheny County, PA$11.7M0.9%
    17 awards
  10. Anne Arundel County, MD$9.1M0.7%
    9 awards

Cities and towns

  1. Chicago city, IL$298.2M22%
    18 awards
  2. Washington city, DC$261M19%
    126 awards
  3. New York city, NY$183M14%
    58 awards
  4. Atlanta city, GA$133.2M9.9%
    10 awards
  5. Austin city, TX$70.6M5.3%
    10 awards
  6. Fair Oaks CDP, VA$36.7M2.7%
    4 awards
  7. Kingstowne CDP, VA$25.8M1.9%
    4 awards
  8. Reston CDP, VA$21.1M1.6%
    9 awards
  9. Greenbriar CDP, VA$20.7M1.5%
    4 awards
  10. Navy CDP, VA$15.4M1.1%
    4 awards

Where the work was performed, as agencies report it (often the contractor's office). Metro areas are the exact sums of their counties. Cities are estimated: each action's county money split by the share of its ZIP code's land inside the city, so a city's figure is part of its county's.

USAspending.gov, prime award contract transactions (FPDS)